This Is Why growing your list of targeted people with lead-magnets works wonders!!
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I wanted to discuss ways to grow your list with targeted people.
First off what are targeted people?
1. People who have a need or problem to solve
Seams Simple, nothing hard right?
These people have an issue they need to solve what ever that is and your goal is to provide the answer(s) to solve their problem.
Again nothing complicated and nothing we don't deal with everyday of our lives, right?
Everyone has problems, tasks, or a job that they accomplish in any given day and through training, school, or hands on become a fixer of OPP.
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You might not look at it that way but you resolve problems and help people everyday with issues ranging from holding the door open at the store to reviewing a client’s portfolio for better retirement options.
OK now you might be thinking yea Rob that makes sense we are fixers of problems other have.
Now how is that going to help me grow my email list of subscribers looking to improve?
The reason I wanted to talk about problem solving first with a real world situation because it's easier to relate with the concept of a lead-magnet if looked at in a different manor.
I hope your following me here but just incase you're still a little fuzzy,
The old story that you catch more bee's with honey, right.
Well a lead-magnet is a word used to attract people to a informative guide, a PDF, video training, or a face to face talk on Skype to prequalify the lead.
At its core the purpose of a lead magnet is like a sample of the work, service, or physical product that will provide a type of training or tips to assist with their (you’re) problem.
You might have noticed that i didn't use the word resolve the problem, that's right because the lead magnets intent is to demonstrate to your new subscriber that you have the answers they need and now know they can expect further messages from you.
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Think about the company Apple and their stores for a moment!
Have you ever gone into an Apple store with the intent to just browse at the latest iPhone and walk out with one?
I bet the sales person gave you a demonstration and reviewed the newest functions to you, right
-Or
My older listeners if you ever looked around for a vacuum cleaner at Sear's the sales person might have put some powder on a carpet and showed you how great the suckon power is of the sears 3000 vac was!
Simple solution to a problem will bring a person closer to a favorable decision to buy your product, service.
A few things to remember:
A lead-magnet is designed as a give away, free be, if you will to make the first impression that you know what you’re talking about and here's some free, awesome, and valuable information.
When you create that WOW factor in free LM training/information, the psychology behind "The Wow Factor" for your new subscriber is:
If I get this type of product/service for free I wonder what the paid training, ebook, email course, etc looks like.
Did you get that?
When you give away some of your top training or someone else’s if your just starting out you just skipped all the bull-shit 90% of other marketers do!
On the next podcast I'll talk about what kind of lead-magnet you can create even if you’re new to marketing.
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On that resource page you will receive an email resource page, yes like a lead magnet but more advanced. Book mark it and study the design and hell check out the resources there.
As always this is Robert g from Robertgsolomon.com coming to you from South Studio One. Become a people magnet by say hello to 5 people a day, really. Take care.
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Need Help call me 412-543-8202