We often think we’re doing all that’s possible in our social outreach and social media campaigns. But what if we could do it better? Smarter? The Head of Growth at Trender.ai, Sharon Palermo, gives us insight into how we can take our social selling to the next level. Trender.ai is an AI Platform for Social Sales Intelligence. It changes the way you engage with customers so you can get more leads and increase sales. So while they help companies build more meaningful relationships and create more targeted leads, we wanted to know how Trender.ai drive growth itself. They practice what they preach and use their own tool to target, identify and engage with customers. Beyond this, they leverage workshops and digital ads to find the right customer fit. Sarah shares her key piece of advice; be ok with fast changes because failure is part of learning and growing.