The SmartlyFounded Pod

Building a business from scratch is confronting — even when you’ve done it before.

In the first episode of The SmartlyFounded Pod, I’m sharing what it really feels like to start again after building and selling Ubuntu Baba. The risks. The imposter syndrome. The obsession. And the very humbling experience of having 40 entrepreneurs try SmartlyFounded, following up with every single one of them… and getting zero replies.

I talk about learning not to attach yourself to every outcome, why uncomfortable moves are often part of building something meaningful, and why real customer feedback is some of the most valuable information you can get when you’re developing a product or service.

Because entrepreneurship isn’t just about having a great idea. It’s about putting something into the world before it feels perfect, listening, adapting, taking the scary next step — and showing up again.

If you’re building something of your own and occasionally wondering if you’re slightly crazy for caring this much, this episode is for you.

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