In this episode of The SmartMAI Consulting Edge Podcast, host Dan Mulberry sits down with Valerie Peck, Managing Partner of Elevate-X Consulting Group, to explore why traditional customer experience (CX) has to evolve into Applied Customer Intelligence.
Companies have never had more data about their customers — surveys, NPS scores, CRM activity, website behavior, and more — yet many still struggle to answer basic questions: which customers create the most value, why people leave, and what the business should actually do about it.
Valerie explains why journey maps often lie, why NPS alone isn't customer intelligence, and how AI can only be as useful as the data and decisions behind it.
About Valerie Peck:
Valerie is Managing Partner of Elevate-X Consulting Group, where she helps organizations use customer intelligence to drive acquisition, retention, and growth. She co-created the SuiteCX methodology and has spent over three decades in CX, CRM, and data-driven marketing.
Learn more: https://elevatexconsulting.com
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