Web design has come a long way since the 1990s, when the internet was still new. Websites back then were simple and text-heavy, often featuring basic layouts with little to no interactivity. These early sites were built using plain HTML, with hyperlinks as the primary means of navigation.

Maintaining a high-performance website requires ongoing commitment and consistent attention. In 2024, the idea of “set it and forget it” is outdated. For many businesses, a website acts as the primary interface for potential customers, and neglecting this crucial asset can lead to decreased engagement, lost sales, and a tarnished brand reputation.

A website is more than just a digital business card—it’s a key tool for growing your brand, generating leads, and engaging customers. However, not all websites are built the same. Off-the-shelf solutions may be convenient but often lack the flexibility and scalability to meet the unique needs of your business.

Custom website development offers a tailored approach, designed specifically for your goals, allowing you to stand out and deliver a better user experience. If you’re looking for a truly unique digital presence, Smashing Pixels can help you achieve that with a custom-built website.

Read full article - https://smashingpixels.ca/top-benefits-of-custom-website-development-for-business-growth-and-success/

Your website is the digital face of your business, often making the first impression on potential customers. But as technology and customer expectations evolve, so must your website. Regular website updates are essential to ensure your site remains visually appealing, fully functional, and competitive in search engine rankings. Without consistent updates, your site may fall behind, leading to broken elements, security vulnerabilities, and reduced visibility. In this blog, we’ll explore why routine updates are so important and how they can benefit your business.

Full Article Here

https://smashingpixels.ca/why-regular-website-updates-are-crucial-for-your-business-success/

Explore essential branding strategies to organize brand elements, craft compelling offers, and target the right audience segments effectively.

Full Article is here - https://smashingpixels.ca/effective-branding-strategies/

Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency called Markitekt (where they make existing sites better and build new conversion optimized websites) + several niche internet businesses like T1Q and others.

Peep also runs training and workshops on conversion optimization and internet marketing, consult businesses in need and plan the architecture of websites that sell.

Markitekt: http://www.markitekt.com/

Conversion XL: http://conversionxl.com/

Trevor Cherewka ran into Jay Baer at Mesh Marketing (http://mesh13.meshconference.com) in Toronto.

They chatted about Social Media and all the myths that are out there. They laughed, they cried and in the end Jay shared 3 Social Media Myths that need to be busted ASAP.

Social Media Ubiquity - Do you really need to be everywhere?

Social ROI - Who says it can't be measured?

To Ignore or not to Ignore the Haters - That is the question.

"It was a pleasure to finally meet Jay Baer in person. He totally rocked the stage sharing great insight why Smart Marketing is about Help not Hype." ~ Trevor Cherewka

Go to http://www.convinceandconvert.com/ and be inspired by Jay's blog.

ABOUT MARK EVANS

I work with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts. My strength is delivering “foundational” services that establish a company’s marketing efforts: from core messaging and brand positioning to marketing strategies and content marketing.

@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.

This approach is sometimes referred to as “futurism.”

John Morgan, two-time speaker at Smashing Pixel's Tweetstock conference, joins Trevor Cherewka to share some insights on Small Business Branding.

Known as the Chuck Norris of branding and the author of Brand Against The Machine, Amazon’s Top-Rated Marketing & Sales book. John is a globally recognized branding & marketing consultant who’s clients have included some of the world’s largest brands, Fortune 500 companies, celebrities, and solo-entrepreneurs. He has built and sold 3 successful businesses. John has been affectionately compared to the tv character House for his ability to solve problems in a no BS manner.