In this episode of The SME Growth Podcast, host Dave Parry is joined by BBC radio presenter Ed Nell to discuss the benefits of producing a podcast for a business.

The episode explores different approaches to podcasting, such as incorporating news segments and providing genuine value to listeners, while also addressing the challenges of sponsored content and maintaining authenticity. The hosts stress the importance of meticulous planning, covering aspects from podcast naming to distribution strategies. The conversation touches on podcasting styles, tips for keeping episodes interesting, and common challenges faced by podcasters. A must listen to any business looking to explore podcasting or even just creative ways to increase lead generation. 

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.wellmeadow.co.uk/

In the latest episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss selling strategies in the dynamic, constantly evolving world of professional services firms, sparked by a recent article in the Harvard Business Review. Taking a look at selling styles, selling strategies and the innovative shifts needed in approach for modern selling, we uncover key strategy insights that can also be applied to B2B selling for SMEs.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠⁠⁠⁠https://www.wellmeadow.co.uk/

In this episode of the SME Growth Podcast, Nathan Blissett, a former professional footballer turned successful mortgage advisor, shares his journey from the football pitch to the financial world and the founding of dwello. Nathan chats to host Dave Parry about the importance of mentors, practical experience, and mastering the technical aspects of the highly regulated mortgage advisory field.

He also highlights dwello's innovative marketing approach to disrupt the mortgage market by targeting a younger demographic, offering fresh and modern branding, and focusing on first-time buyers and business owners.

If you are interested in finding out more about dwello, head to their website: ⁠⁠⁠⁠⁠⁠https://dwellomortgages.com/

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠⁠⁠https://www.wellmeadow.co.uk/

How can accounting firms elevate their marketing game? Professional services firms, including accountants offer marketers some specific challenges, including the lack of obvious visual promotion and the need to build lasting, personal relationships.

But there are successful strategies that can be used to stand out. In the latest episode of the SME Growth Podcast, Dave Parry talks to guest Mel Edwards from accounting firm Dyke Yaxley on how to craft a powerful marketing mix for an accounting firm.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠⁠https://www.wellmeadow.co.uk/

In the latest episode of the SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss the art of maximising the value of discovery calls for SMEs. We take a look at the crucial role these calls can take in understanding prospects, building relationships and ultimately, driving growth. From rapport building to transparent pricing discussions and when and (when not to!) swear, we share some top tips backs by research to boost the value of your calls.

Listen to gain the insights and strategies to help your SME thrive in today’s evolving, but always competitive business landscape.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠https://www.wellmeadow.co.uk/

With $14 billion dollars spent annually on exhibitions globally, they can be a powerful addition to a company's marketing strategy. But what’s the real value in exhibiting, and how do you make sure you’re getting them right? In this episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle take a look into the world of exhibitions and share some valuable lessons and tips from a recent exhibition Wellmeadow attended.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠⁠https://www.wellmeadow.co.uk/

In the ever-evolving landscape of small and medium-sized enterprises (SMEs), marketing is a formidable challenge, particularly for those in the manufacturing sector. In this episode of our SME Growth Podcast, we sit down with host Dave Parry and special guest Chris Greenhough from SDE Technology, to unravel the intricate challenges that manufacturers face in the realm of marketing.

If you are interested in SDE Technology, head to their website: ⁠https://sde.technology/⁠

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠https://www.wellmeadow.co.uk/

In the latest episode of the SME Growth Podcast, hosts

They reflect on past predictions, including Tesla's disruptive potential, to explore how hype can shape our perceptions and

In this episode of The SME Growth podcast, Dave and Rich discuss the merits of using the latest AI technology to create content for SMEs looking to be more adventurous with their marketing. Is it just a passing fad or does the technology present an opportunity for SMEs to tell their brand story in new and compelling ways?  Wellmeadow have experimented with the Wonder Dynamics AI software to see what can be done and how this technology can be applied (if you’ve not seen the video then click here).  Dave and Rich also touch on issues that AI-led tech is having on reducing the skills half-life and the resulting changes to SMEs with respect to recruitment, training, and business models.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠https://www.wellmeadow.co.uk/

Video link: https://youtu.be/sWarTZG7eB4

In this episode of The SME Growth podcast, host Richard Buckle welcomes guest HR consultant Andrea Miller to discuss the importance of setting expectations and boundaries in the workplace after the controversial Hermoso kiss. Employers need to consider this, especially as the Christmas Party season approaches. They emphasise the need for self-awareness, training, and clear work event policies to ensure everyone understands and respects personal space and boundaries. They also discuss the employer's duty of care, vicarious liability and share a couple of anonymous Christmas party anecdotes.

If you are interested in what Wellmeadow does, head to our website: ⁠⁠⁠https://www.wellmeadow.co.uk/