The SNI Podcast

The SNI Podcast

By Source Nutraceutical, Inc.Business
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The SNI Podcast episodes

  • Episode 4 - Food Photography with Christel & Alexis

    Garnishes, cooking, and cropping, oh my! If you’ve ever wondered what it takes to pull off the perfect food shot, the latest episode of The SNI Podcast is for you.

    We bring you behind the scenes for an informative (and entertaining!) chat all about food photography. You will hear from members of our creative services team, Christel Loll, Associate Director of Creative Services, and Alexis Goosen, Graphic Designer.

    You won’t forget the gems shared, including how brands can leverage the immense power of a professional set of food photos. Listen in to hear:

    • Why the most successful brands don’t rely on stock photography!

    • The entire food photography process from start to finish

    • How to choose the right props, styling theme, and photography style to suit the food and packaging

    • Best practices for preserving the integrity of freshly cooked or fresh foods vs. cold or frozen (and everything in between)

    • How brands can prepare for photoshoot day


    Created by Source Nutraceutical Inc. (SNI) – Your Source for Market Compliance.


    Web: https://sourcenutra.com/

    LinkedIn: https://www.linkedin.com/company/source-nutraceutical-inc-/

    Twitter: https://twitter.com/SourceNutra

    Instagram: https://www.instagram.com/sourcenutra/

    Facebook: https://www.facebook.com/SNIWinnipeg/


    17 min
  • Episode 3 - Client Spotlight: Cranked Energy with Cheryl Zealand

    The newest episode of the SNI Podcast is an exciting one, because we’re joined by long-time client, Cranked Energy! You’ll hear from the food brand’s founder and CEO, Cheryl Zealand, who joined us in studio for a conversation with Leanne Lutomsky, SNI’s Director of Client Optimization.

    It’s a fun one to listen to, so grab an energy bar and tune in to learn:

    • Cheryl’s journey from chartered professional accountant and busy mom of 3 to successful food entrepreneur

    • Why Cranked Energy bars don’t taste like every other protein bar on the market

    • The moment Cheryl knew her packaging was a problem, after hearing repeated comments like, “your product is amazing, but—”

    • What steps Cranked Energy took with SNI to level up from basic clear packaging to engaging, compliant labels and packaging worthy of major retail shelves

    • The most common allergens customers check the label for, and why brands should care

    • How to successfully take a Canadian food product into the U.


    Created by Source Nutraceutical Inc. (SNI) – Your Source for Market Compliance.


    Web: https://sourcenutra.com/

    LinkedIn: https://www.linkedin.com/company/source-nutraceutical-inc-/

    Twitter: https://twitter.com/SourceNutra

    Instagram: https://www.instagram.com/sourcenutra/

    Facebook: https://www.facebook.com/SNIWinnipeg/

    Cranked Energy: https://www.crankedenergy.com/

    35 min
  • Episode 2 - Roundtable with Erin and Marcel

    In the newest episode of The SNI Podcast, our longest-serving employee, Marcel Fisette (Director, Creative Services) sits down with SNI’s newest hire, Erin Taraborrelli (Director, Regulatory Affairs) for an enlightening chat!

    You won’t want to miss this one. Listen in to learn:

    • How Marcel went from working out of the CEO’s basement in 2004 to leading the creative services team
    • Erin’s journey from nutrition grad to her senior leadership role today
    • Why Erin is in love with an occupation so technical and “nerdy” (her word!)
    • Why packaging matters for compliance (yes, it’s more granular than you can imagine)
    • This episode touches on how Erin and Marcel work together to get products to market, and what companies should know for their own

      regulatory and packaging strategies.

      Created by Source Nutraceutical Inc. (SNI) – Your Source for Market Compliance.

      • Web: https://sourcenutra.com/
      • LinkedIn: https://www.linkedin.com/company/source-nutraceutical-inc-/
      • Twitter: https://twitter.com/SourceNutra
      • Instagram: https://www.instagram.com/sourcenutra/
      • Facebook: https://www.facebook.com/SNIWinnipeg/
      • 26 min
      • Episode 1 - Introduction

        The SNI Podcast is dedicated to simplifying the world of market compliance to help food and natural health brands get to market quickly and compliantly. In each episode, we’ll feature case studies and insights from industry leaders so you can gain the latest strategies in regulatory affairs, clinical research, and creative solutions. Created by Source Nutraceutical Inc. (SNI) – Your Source for Market Compliance.

        2 min

      About The SNI Podcast

      From the publisher's feed

      The SNI Podcast is dedicated to simplifying the world of market compliance to help food and natural health brands get to market quickly and compliantly. In each episode, we’ll feature case studies and…