The Snoball Effect

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Levi Lindsay, CMO at Shyft, joins us in this very special episode  — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with.

Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop.

This is one for fans of puns, alliteration, and loud laughter.

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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email [email protected] or message us on LinkedIn to get involved.

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The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards.

We also talk about Studio Z's big ass-pirations.

It's a big ass episode — trust us.

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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email [email protected] or message us on LinkedIn to get involved.

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The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: 

1. Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program "win this swag if you refer a friend" type of thing.
2. Social strategy: Z's audience is everywhere, but LinkedIn could be a very interesting play for Zaxter. We'll help him establish a voice and presence on LinkedIn with thought leadership content. We'll also help Z develop a good post strategy for TikTok and Instagram.
3. Design & Site Architecture: Make sure website ui is up to industry standard and that the architecture matches the desired customer journey and smooths out potential pain points.
4. Content: in-shop content (the motorcycle dealership is a value add, so get some photos/videos of the location), hairstyle specializations and categories for site, lay the foundation of Z's digital course for barbers, etc.
5. Events: balding business bros barbershop bbq (and like six more words that start with "b.") or some other event like that.
6. CX/Relationship Nurturing - Use Snoball not only for referrals and reviews but also to nurture more meaningful relationships and experiences with customers - for example, a quick how-to on styling your hair the same way that Z and TJ styled it, automatically received via text after your first cut.
7. SEO: H1s, title tag, meta descriptions, barbershop schema, reviews, listing sites, on-page content, & other shtuff.

There's more to be done, but this is the beginning of our marketing plan for Studio Z. 

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email [email protected] or message us on LinkedIn to get involved.

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The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow.

Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club."

Additionally, Christian barely remembers the definition of ARR and Chad finds new ways to sound like he belongs on the podcast.

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email [email protected] or message us on LinkedIn to get involved.