A customer persona, buyer profile, avatar, whatever the fuck you call it, is a semi-fictional representation of an ideal customer for a given product. As a marketing tool, it makes running our creative business much more comfortable and more profitable.

Remember: a customer persona should be a mirror image for your ideal customer! Listen now to learn how to optimise your marketing to target your ideal customer!

Baby Boomers are the second largest demographic in our population. They were raised in the time of the civil rights movements and the rise of television in homes. They may not be as tech inclined as the other generations, but no generation believes in The Dream and are as loyal.. want to find out how to inspire that brand loyalty? Listen to this podcast now!

We are Influencers. We have the ability to reach a lot of people through social media, and we can help you get there too.

A new social media platform pops up every day. People spend endless hours on the most popular social media platforms. TikTok, Pinterest, Instagram, Facebook, Twitter are all tools that you can use to promote your business. But with a huge audience comes massive opportunities, so how do you CHOOSE them? Here are some tips...

Use your core hashtag strategy across all your posts so people can easily find you when they are looking for something specific. But don't forget to rotate through your other hashtags as well!

The generation Z is notoriously hard to reach, especially considering that they are always connected. However, if you know where they are and what they are interested in, then you can market your product to them with ease.

How can you stand out in a saturated marketplace? We’ll walk you through our process in our latest poddy.

Ever wanted to know the trade secrets to get ahead? Tune in this week while I share just a few of the tools I use to create ease a flow in my day to day tasks... Want to hear more of these? Let me know in the comments!

Not often discussed but a great market to focus in on! If you’re targeting Gen Xers, make sure you’re being fully transparent about your intentions and staying aligned with your values. These two key factors will be what attract them the most. listen to this podcast to find out more cheeky tips - or check out the full breakdown on the blog!

Welcome to the Do You Need It micro-series where we talk about all the things that sometimes we get talked into signing up for... that maybe don't really need!

There are some sites that you can’t afford to lose, and others that will literally hold your entire business’s future in their hands.

Facebook groups and pages, Instagram profiles and posts, LinkedIn connections and groups, Twitter feeds, and YouTube videos are the digital homes that carry your brand identity and voice throughout cyberspace.

SO... Put yourself in the shoes of your customer. What could you do to enhance their experience and improve their product or service?

Can you rely on a free networking site, or Do You Need a Website?

-----------------------------------------------------------------------------------------------------------------------------------------------------------

Do you want to discover more from The Social Palette?

Please find us on Instagram, Facebook or the Website

You can book a call to chat with Teila-Anne directly here.