The ladies are back this week with a special Halloween episode! They break down some popular 2019 costume ideas and play some spooky trivia before exploring 7 mistakes that could scare away potential leads and customers. Social media allows brands to connect with their audience, grow their online presence, establish themselves as thought leaders, increase traffic to their website, generate leads and more. Sounds great, right? Well only if it’s done well. When used incorrectly, social media has the potential to negatively affect your brand.