We're kicking off season 2 with social media influencer, Chloe Hechter.

Join us as Chloe shares her inspiring journey from theater to becoming a content creator. Discover how she navigated college, embraced her passion for writing and comedy, and tackled the challenges of the influencer world. Chloe emphasizes the importance of authenticity, staying true to one's values, and the power of relatable storytelling. She offers insight to Jenna about living in the city post-college and gives great advice as a fellow member of Gen Z. 

Takeaways:

• Chloe Hechter transitioned from theater to content creation to control her narrative.
• She values authenticity and staying true to her values in brand partnerships.
• Chloe emphasizes the importance of not comparing oneself to others in the influencer world.
• Her content often includes relatable stories for Jewish girls and young women.
• Chloe's journey highlights the challenges and rewards of being a full-time influencer.
• She shares insights on managing hate comments and maintaining personal boundaries.
• Chloe's viral success began with a skit about a camp social that gained 5 million views.
• She advises using personal connections over LinkedIn Easy Apply for job searches.
• Chloe's content aims to provide comic relief and relatable experiences.
• She stresses the importance of enjoying college moments while preparing for the future.

Keywords:

Chloe Hechter, content creator, influencer, comedy, writing, social media, brand partnerships, authenticity, Jewish representation, New York

Follow Chloe:

@Chloehechterr on Instagram

@Chloehechterr on TikTok 

Connect with us: 

https://www.instagram.com/thesocialdialoguepodcast/

https://www.facebook.com/socialdialoguepodcast

Need help with your company's social media? Reach out at bigvoicesocial.com. 

In this episode of The Social Dialogue, we sit down with Elizabeth Weprin, better known as TikTok’s “Boca Mom,” a content creator who has built a loyal following by sharing the real, unfiltered side of motherhood, college life, and everything in between.

From camp culture and sorority rush to the chaos of college parent Facebook groups, Elizabeth brings humor, honesty, and a refreshing perspective to the moments so many moms experience but don’t always talk about out loud.

We dive into how she unexpectedly launched her TikTok presence, growing from just 60 followers to a thriving community in a little over a year. She shares what it really takes to build a brand online, including consistency, thick skin, and staying true to who you are, even when the comments aren’t so kind.

We also talk about:

•  The pressure of “perfect parenting” and why it’s all a myth 
•  How social media can bring connection… and chaos 
•  The reality of raising college-aged kids today vs. “back then” 
•  Why authenticity wins every time in content creation 
•  Advice for anyone (including Gen Z grads) entering the social media world 

This conversation is equal parts hilarious, relatable, and surprisingly grounding. Whether you’re a mom, a content creator, or just someone trying to figure it all out as you go, Elizabeth’s take is a reminder that imperfect is actually the goal.

Key Takeaway:
Be yourself, stay consistent, and don’t let the noise distract you. The right audience will find you.

Connect with Elizabeth:
Follow Elizabeth on TikTok and Instagram (@ElizabethWeprin) for her signature mix of humor, real talk, and Boca lifestyle content.

Need help with your company's social media? Reach out at bigvoicesocial.com. 

Summary

In this episode of the Social Dialogue Podcast, hosts Shane and Jenna Shaps welcome marketing expert Lindsay Pinchuk. They discuss the evolution of social media marketing, the importance of building community through in-person connections, and the balance between personal and professional life on social media. Lindsay shares valuable insights on networking and career advice for the next generation, emphasizing the importance of authenticity and engagement in both business and personal interactions.

Takeaways

• College is a time to enjoy and not stress about jobs.
• Networking is crucial; talk to everyone you meet.
• Authenticity in social media builds trust and community.
• Building a business requires showing up consistently.
• In-person connections enhance online engagement.
• Social media strategies must adapt to changes.
• The importance of community in entrepreneurship.
• Work-life balance is essential for personal fulfillment.
• Mentorship and guidance can shape career paths.
• Success is earned through hard work and dedication.

Guest

Lindsay Pinchuk

https://www.lindsaypinchuk.com/contact

https://www.instagram.com/dearfoundher

https://www.instagram.com/lindsaypinchuk

Keywords
college life, entrepreneurship, social media, marketing strategies, community building, authenticity, networking, advice for students

Need help with your company's social media? Reach out at bigvoicesocial.com. 

In this episode of The Social Dialogue Podcast, mother-daughter co-hosts Shane (Gen X) and Jenna (Gen Z) sit down with another dynamic mother-daughter duo: Kate and Lindsey Latts.

Kate Latts is the Co-president and third-generation owner of Heaven Hill Brands, the nation’s largest family-owned and operated distilled spirits supplier - and Lindsey is her daughter, currently building her own career in New York City. Together, they offer a rare, behind-the-scenes look at what it means to grow up inside a legacy brand while still carving out your own identity.

Kate shares what it’s like to lead a multi-generational, family-owned business in a traditionally male-dominated industry - and how authenticity, long-term thinking, and values-based leadership shape both company culture and brand presence. 

Lindsey brings a Gen Z perspective to conversations around work, independence, and navigating her post-grad career path. 

As always, Shane and Jenna weave in their own mother-daughter banter, exploring how generational perspectives influence friendships, careers, social media, and the way we define success today. The conversation touches on social media strategy, branding with intention, work-life integration (note: NOT work-life balance), and the unique dynamic of being both someone’s daughter and your own person.

This episode is a thoughtful, honest look at legacy, leadership, and the evolving relationship between mothers and daughters across generations.

Keywords: mother-daughter podcast, Gen X, Gen Z, social media podcast, family business, branding, leadership, authenticity, women in business

Need help with your company's social media? Reach out at bigvoicesocial.com. 

In this installment of Great Big Client Conversations, Shane sits down with Suzanne Scheer, family law attorney turned long-term care insurance specialist whose passion was forged by her own journey caring for her aging parents while raising a toddler.

Suzanne pulls back the curtain on one of the most overlooked pieces of financial planning for Gen X: long-term care. She explains why Medicare and health insurance won't cover the everyday "activities of daily living" so many of us will eventually need help with, why your 40s and early 50s are the prime window to plan, and how newer hybrid policies have removed the old "use it or lose it" gamble. Most importantly, she reframes the whole conversation—this isn't a gift you give yourself, it's a gift you give your children.

Whether you're caring for aging parents now or thinking ahead to your own future, this episode will change how you think about a topic most people avoid.

In this episode:

• Suzanne's caregiving journey and why it changed her career
• What long-term care actually covers (and why Medicare doesn't)
• The real "prime age" to start planning
• How hybrid/asset-based policies work differently than old-school plans
• Why this is a gift for your family, not just yourself

Connect with Suzanne on LinkedIn (Suzanne Scheer, JD CLTC) or at sgsinsurance.net.

AND - be sure and join her at her next webinar on Tuesday, June 30th at 12 noon.  Register here: https://www.eventbrite.com/e/help-my-parent-has-an-ltci-policy-and-i-dont-understand-it-tickets-1991602306110?aff=oddtdtcreator

🎧 Listen now and share it with a fellow Gen Xer who needs to hear this.

Need help with your company's social media? Reach out at bigvoicesocial.com. 

What does it really take to reach the top? According to Pattie Dale Tye, you do not need an Ivy League degree, an MBA, or a perfect pedigree. You need to know your aptitudes and then have the courage to follow them.

In this episode, Shane sits down with Pattie Dale Tye, Chief Operating Officer of Stoll Keenan Ogden, Forbes bestselling author, and national speaker with more than three decades of C-suite leadership at companies like AT&T and Humana. Pattie Dale shares the philosophy behind her book, Ordinary to Extraordinary, and offers honest, practical guidance for anyone starting out, re-entering the workforce, or stepping into the next stage of their career.

From the aptitude testing that changed her own path, to why she believes you should treat your career as a 90,000-hour journey rather than a series of nine-to-five days, Pattie Dale makes the case for work-life integration, leading from behind, and finding your personal "glue" that holds relationships together. She also delivers candid, sometimes surprising advice for Gen Z navigating a tough job market, including why she says do not rush back to school.

In this episode:

• Why pedigree and an MBA are not requirements for success
• How aptitude testing can guide smarter decisions at 17 or 18 (and beyond)
• The 90,000-hour mindset and why your career is a long game
• Work-life integration over work-life balance, and the value of a best friend at work
• Helping Gen Z build confidence and connection in a screen-first workplace
• Leading from behind: why the best leaders serve the people they lead
• "Find your glue": Pattie Dale's secret to authentic, lasting relationships
• Using LinkedIn to build your brand and grow your network
• Real talk for new grads: experience, nonprofits, trades, and why not to keep going back to school

Resources and links:

• Pattie Dale's book, Ordinary to Extraordinary, available on Amazon and at Carmichael's Bookstore and Barnes & Noble
• Website: PattieDaleTye.com
• Connect with Pattie Dale on LinkedIn
• Special thanks to Carly Mason Greer for the introduction

Need help with your company's social media? Reach out at bigvoicesocial.com. 

Welcome to the very first episode of our new series, Great Big Client Conversations, a new series within The Social Dialogue Podcast where Shane sits down with clients of Big Voice Social to talk business, branding, storytelling, and why outsourcing social media can make all the difference.

First up is Benji Rosenzweig, creator of Storied — the wildly fascinating live show and recorded podcast uncovering the untold Jewish stories behind your favorite music.

Benji shares how his lifelong love of music, storytelling, and Jewish identity collided after October 7th to create Storied. What started as a search for positive Jewish narratives evolved into a powerful platform spotlighting the Jewish contributors behind artists and genres like The Beatles, the grunge movement, reggae, and more.

Shane and Benji talk about:

• The emotional inspiration behind Storied
• How music videos helped Benji’s special needs daughter communicate emotionally
• The hidden Jewish connections behind iconic bands and artists
• Why nostalgia and storytelling create powerful community
• The challenge of building an authentic social media presence in a noisy online world
• What  pushed Benji to outsource social media support to Big Voice Social
• Why relatable, human content matters more than “viral”
• Touring Storied live shows across North America

Benji also shares stories about interviewing guests like Jonah Platt, Judy Gold, and John Ondrasik of Five for Fighting, plus how the newest Storied production highlighting Jewish women in music came together.

This conversation is part business discussion, part social media strategy talk, and part deep dive into the power of storytelling and identity.

If you love music history, behind-the-scenes stories, Jewish culture, entrepreneurship, or authentic conversations about content creation and branding, this episode is for you.

Listen to Storied wherever you get your podcasts and follow along on social for upcoming live shows and tour announcements.

NOTE: We mention in the episode about live shows happening outside of the Detroit area and that they weren't yet public (we recorded this in late April). Well that's changed! If you're in Windsor, Ontario, the Storied live show is coming to you Thursday, June 4th. Details are here: 

https://jewishwindsor.org/event/storied-concert/

Follow Storied Show and connect with us: 

https://www.instagram.com/storiedshow/

https://www.facebook.com/profile.php?id=61578011007290

https://www.youtube.com/channel/UCocGagsPJFjlC8Uvic02aig

https://podcasts.apple.com/us/podcast/storied-the-untold-jewish-stories-behind-your/id1837473877

Keywords: Jewish stories, music history podcast, Storied podcast, Benji Rosenzweig, Beatles history, Jewish contributions to music, social media marketing, Big Voice Social, storytelling podcast, Jewish culture, music documentaries, grunge history, reggae history, podcast marketing, entrepreneurship

Need help with your company's social media? Reach out at bigvoicesocial.com. 

Shane and Jenna are joined by social media strategist and L Studio Media founder Lisi Metzger for a conversation that feels like catching up with an old friend… if that friend also happens to be a walking brainstorm machine.

From the moment the episode starts, things go off the rails in the best way possible as Shane and Jenna battle over one very important question before Jenna’s move to New York City: should she hire a Task Rabbit to assemble her furniture, or is building it yourself a rite of passage? The debate quickly turns into a hilarious generational standoff about independence, convenience, and surviving IKEA-level stress in a tiny NYC apartment.

But underneath the laughs is a fascinating conversation about creativity, entrepreneurship, social media, and how Lisi built her business, L Studio Media. Lisi shares her unconventional path from blogging in the early days of the internet to becoming a sought-after social media strategist helping brands find their “it factor” online.

Jenna officially crowns Lisi “The OG Chat GPT” after Shane describes how she’s the person you call when you need ideas, recommendations, strategy, or instant creative problem-solving. Long before AI existed, Lisi was already the human version of it — generating content ideas, marketing angles, and big-picture strategy on demand.

The conversation also dives into:

•  How social media marketing has evolved over the years 
•  Why short-form video is still dominating Instagram 
•  The pressure creators feel to constantly adapt to platform changes 
•  The difference between followers and real engagement 
•  Why saves, shares, and DMs matter more than follower counts 
•  The changing behavior of Gen Z users online 
•  Building a business during the pandemic 
•  Why authenticity still matters on social media 

It’s a funny, insightful, and very real conversation about creativity, career pivots, motherhood, entrepreneurship, and surviving social media in 2026.

Keywords: social media strategy, Instagram trends, Gen Z, Gen X, NYC move, Task Rabbit, entrepreneurship, women in business, content creation, creator economy, social media marketing, podcast, marketing strategy, small business, video content, influencer marketing, L Studio Media, The Social Dialogue Podcast.

Connect with and follow Lisi at https://www.instagram.com/lstudiomedia/ and https://www.linkedin.com/in/lisi-metzger-82aa613/ 

Need help with your company's social media? Reach out at bigvoicesocial.com. 

Two generations, one conversation… well, almost.

This week, it’s just Shane - because Jenna is officially in graduation chaos mode (finals, celebrations, moving to NYC… all of it). But the timing couldn’t be more perfect for this conversation.

Shane sits down with recruiter, career coach, and author Nicki Perchik to talk about what’s actually happening in today’s job market - and what Gen Z (and honestly, all of us) are getting wrong about getting hired.

Nicki has spent years helping companies hire top talent and coaching professionals at every level. And lately, she’s been working closely with college students and recent grads navigating that frustrating “you need experience to get experience” cycle. 

This episode is packed with straight talk and practical advice—no fluff.

What we cover:

•  Why the job market isn’t as hopeless as it feels (and what to do instead of panicking) 
•  The biggest mistakes candidates make in interviews (this one is big) 
•  Why networking still beats everything else—yes, still 
•  What actually matters more than your degree 
•  How to stand out when you have little to no experience 
•  The truth about your first job (and why it’s not supposed to be perfect) 
•  How social media can quietly cost you a job offer 
•  The skills that will matter most in an AI-driven world 

Nicki also shares what she tells her own kids—and it’s the kind of advice every parent and graduating senior needs to hear right now.

If you have a college student, a recent grad, or you’re navigating your own career shift, this is one to send, save, and come back to.

🔗 Connect with Nicki

📘 Book: The Recruiter’s Truly Simple Guide to Job Searching, Interviewing & Getting Hired
👉 https://www.amazon.com/Recruiters-Truly-Simple-Searching-Interviewing/dp/B0D48193JB

📧 Email: [email protected]

 🌐 Company: The NLP Group (Executive Search + Career Coaching)

Need help with your company's social media? Reach out at bigvoicesocial.com. 

Two generations - one converation, and this one feels full circle.

In our very first episode of The Social Dialogue Podcast, we talked about something every college student (and every parent) struggles with… finding your people.

Jenna was a freshman, in the thick of it. The uncertainty, the friend groups that didn’t stick, the feeling of being left out, and the question everyone quietly asks themselves… will I find my friends?

Now, as Jenna prepares to graduate from college in early May, we’re rerunning this episode with a completely different perspective.

Because she did.

She found her people. Real friendships. The kind that last beyond college. The kind she searched for her entire childhood. 

In this episode, Jenna shares what those early days were really like, how she navigated the ups and downs of friendships in college, and what helped her ultimately find the right circle. Her advice for current college freshmen is honest, practical, and reassuring.

Shane brings in the parent perspective, talking about how hard it is to let go, what parents get wrong during that first year, and why stepping back is often the best thing you can do.

If you’re a college student trying to figure out where you fit in, or a parent watching your child go through it, this conversation will hit home. 

Because finding your people takes time. But when you do, it’s everything.

Leave us a review and congratulate Jenna! 

Keywords: college friendships, finding friends in college, college freshman advice, Gen Z college experience, parenting college students, letting go as a parent, mother daughter podcast, Gen X Gen Z podcast, social media podcast

Follow us on Instagram: https://www.instagram.com/thesocialdialoguepodcast/

Facebook: https://www.facebook.com/socialdialoguepodcast

Tik Tok (we aren't there that often): @the.social.dialogue

Or find us on LinkedIn: 

Jenna: https://www.linkedin.com/in/jenna-shaps-59b1a9234/

Shane: https://www.linkedin.com/in/shane-shaps/ 

Need help with your company's social media? Reach out at bigvoicesocial.com.