Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media. 

Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours. 

Key Seminar Takeaways
1. The "Attention Business"
Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media. 
Social media is "The F Word"—Free. 
Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards. 

2. Platform Strategy: TikTok vs. Meta
TikTok is for virality, eyeballs, and building a wide community. 
Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s. 
The goal is to be consistent on Facebook for sales while using TikTok to gain a following. 

3. The Paper Plate Branding Drill
Shawn uses a paper plate exercise to help sales people identify their unique voice. 
The Front: One unique thing about the dealership (The Taylor Group). 
The Back: One unique personal trait or hobby that makes you "human" to the public. 

#CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #RobinWilson #TaylorGroup 

In this high-energy session from NADA 2026, Social Grenade co-founder Robin Wilson reveals why the average dealership loses $47,000 annually for every sales rep who isn't active on social media. Robin breaks down the "Confidence Crisis" facing veteran sales teams and provides a tactical, 5-post "Starter Pack" system—Knowledge, Behind the Scenes, Community, Inventory, and Personal—to transform your team into a lead-generating machine. Learn why social media is the new "virtual test drive" and how to move past vanity metrics to start real conversations that close deals.

Join the Social Grenade Show for an inspiring conversation with country singer-songwriter Jenna Kay, who moved to Nashville to turn her big dreams into reality. Jenna opens up about her musical evolution from ukulele and piano to mastering the guitar, and why she ultimately chose the Nashville stage over a career in musical theater. She also dives deep into her digital strategy, sharing how she leverages platforms like TikTok to find her audience and why she believes talent must "10 x" their content output to stand out in today's crowded market. Beyond the business, Jenna explains the meaning behind her "bows and boots" style and her commitment to creating real, human-led music in an era of AI-generated content.

Most salespeople don’t fail at social media because of the platform—they fail because of mindset, consistency, and fear of being visible. In this Social Grenade episode, C. Slaydon breaks down the real reason so many sales professionals hesitate to show up online and how that hesitation directly impacts opportunity, trust, and long-term growth. This conversation goes beyond tactics and dives into confidence, identity, and the shift from “posting to sell” to “showing up to serve.”

If your team says they “don’t know what to post,” feels awkward on camera, or struggles to stay consistent, this episode hits the root of the issue. Learn how modern sales success is built on personal brand, visibility, and trust long before a customer walks into the dealership—and why the people willing to lean into discomfort are the ones winning attention and deals.

Stop posting randomly and start generating commissions! In this powerful training on Savage Sequencing , you'll learn how to build a 5-day inbound social media funnel that turns content into conversations and conversations into commissions. If your last five posts didn't bring you a buyer, your content is broken —but we're fixing that by teaching you to position your posts like a sales funnel. This training is all about becoming a strategic hunter on the feed, using sequencing and momentum to build trust and walk potential buyers down your sales funnel. Discover why strategy gets you sales, not just going viral.

We break down the 5-Day Funnel Blueprint step-by-step: Day 1 addresses the Pain  (like bad credit or vehicle needs) ; Day 2 tells a customer Story to build trust; Day 3 offers a helpful Tip to establish authority; Day 4 shows Proof of your results ; and Day 5 delivers an unmissable, hard-hitting Call-to-Action (CTA). Learn how to choose a specific buyer avatar (e.g., credit rebuilding or single moms) , speak their language, and use simple text posts with tips to pull them into your universe. Start building heat over five days to make your CTA land like a punch and generate guaranteed leads and sales!

#SocialMediaSalesFunnel #SavageSequencing #CarSalesTraining #5DayFunnel #ContentToCommissions #LeadGenerationStrategy #BuyerAvatar

Most dealerships treat social media like a broadcast channel instead of what it actually is—a relationship engine. In this Social Grenade episode, Stephanie Bristow breaks down why real connections, not promotions or inventory dumps, are what drive trust, engagement, and long-term sales. From showing up consistently to having real conversations in comments and DMs, this session reveals why relationship-based social selling outperforms traditional tactics every time.

If your posts aren’t getting traction or your team struggles to turn attention into conversations, this episode explains what’s missing. Learn how authenticity, value-driven content, and intentional engagement create familiarity before a customer ever needs a car—making you the obvious choice when they do. This is how modern dealers win on social without chasing clicks or discounts.

Lyamen is a tech savvy entrepreneur with a heart for the automotive industry. She knows the value of referral business and has created an app to drive more referral business, easier. 

https://www.blabber.tech/

🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 
📱 Text START to 321-510-0989 to schedule your FREE Demo! 
🌐 Get Early Access here: www.SocialGrenade.com 
✉️ [email protected] 
📞 (877) 318-0740 
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: 
Facebook:   / robin.wilson.353   
LinkedIn:   / robinwilsonscp

Jessy has been running the Dealer Division for Andy Elliott for 4 years, She has transformed sales teams into pros and built leaders who dominate. As Andys Executive Assistant, she ensures precision and excellence in every move. Together, they set the standard.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 
📱 Text START to 321-510-0989 to schedule your FREE Demo! 
🌐 Get Early Access here: www.SocialGrenade.com 
✉️ [email protected] 
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: 
Facebook:   / robin.wilson.353   
LinkedIn:   / robinwilsonscp

Dave Hudson is a dynamic speaker, actor, and award-winning video producer with over 25 years of experience in storytelling and media production. As the founder of D. Hudson Productions, he’s worked with businesses, schools, and creative professionals to bring powerful messages to life through video. Dave is also a recurring actor on hit television shows like Chicago PD, and his motivational talks—rooted in personal resilience, faith, and mindset—have inspired students and professionals alike. Whether on stage, on screen, or behind the camera, Dave is driven by a single purpose: to move people through message and meaning.

Passionate about giving back, Dave spends time substitute teaching in local schools, using his life experience to positively impact and motivate the next generation.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 
📱 Text START to 321-510-0989 to schedule your FREE Demo! 
🌐 Get Early Access here: www.SocialGrenade.com 
✉️ [email protected] 
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: 
Facebook:   / robin.wilson.353   
LinkedIn:   / robinwilsonscp 

Join us for an exclusive live interview with Robin Wilson, Co-Founder of SCP Agency and Epic BDC, as she shares invaluable insights into the automotive industry and shares her expert perspectives. This interview will delve into the latest trends and key factors shaping automotive to help drive your business forward. Don't miss this opportunity to hear from one of the industry's leading voices as we broadcast directly from the heart of the action at the Dealer eProcess NADA Booth 2700.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 
📱 Text START to 321-510-0989 to schedule your FREE Demo! 
🌐 Get Early Access here: www.SocialGrenade.com 
✉️ [email protected] 
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: 
Facebook:   / robin.wilson.353   
LinkedIn:   / robinwilsonscp