The Social Grenade Show

Meet Cody Carter, the #1 Toyota salesperson in the nation, who moved an incredible 1,799 vehicles last year—averaging nearly 150 cars per month. In this episode of the Social Grenade Academy, Cody pulls back the curtain on his "Amazon-style" sales process, revealing why he avoids traditional test drives and how he turned an online forum hobby into a massive business pipeline. Whether you are struggling to scale your sales or looking for a way to dominate the lease market, Cody shares the exact operational systems, the power of service department auditing, and the "add value first" mentality that took him from grinding for leads at 4:00 AM to becoming a national sales powerhouse.

#CarSalesTips #ToyotaSales #SocialGrenade #SalesStrategy #AutoSalesTraining #DealershipSuccess #CodyCarter

Join us on the Social Grenade channel as we dive deep into Part 2 of the powerful story of Frank Crinite and his journey toward profound personal transformation. This episode explores the pivotal internal turning point where Frank realized he could no longer live the same way, proving that real change isn't about massive, dramatic overnight breakthroughs, but the quiet, consistent power of daily decisions. If you have ever felt stuck, trapped by an old identity, or ready to choose growth over comfort, this conversation offers a raw and honest roadmap for reclaiming your life through small, deliberate actions.

#PersonalTransformation #MindsetShift #GrowthMindset #FrankCrinite #LifeChangingStories #SCPAgency

This episode features Frank Crinite sharing his personal story of transformation, centered around a pivotal internal turning point where he realized he could no longer continue living the same way.

The conversation focuses less on a single dramatic moment and more on the internal shift that led to change—highlighting how real transformation happens through consistent, daily decisions rather than overnight breakthroughs.

Key themes:

Personal breaking point and internal realization
Choosing change over comfort
Letting go of old identity
Growth through small, consistent actions
Long-term transformation and perspective shift

https://www.facebook.com/frank.crinite 
https://www.linkedin.com/in/frank-crinite-8a4a3367/

#AutomotiveSales #SocialSelling #CarSalesTips #OrganicSocial #SalesMotivation #FrankCrinite

In the second part of our conversation with Adam Marburger, we explore the practical impact of moving "redundant crap" to AI to 4X your business capacity. Adam discusses how freeing up 75% of your time isn't about cutting staff, but about allowing your team to double down on human relationships and creative strategy. We also dive into the necessity of constant evolution in social media and why showing up as your true, authentic self online creates "big hug" moments when you finally meet your network in person. From automating $10-an-hour tasks to the importance of being "servant-minded" in business, this episode is a blueprint for any leader looking to navigate the modern entrepreneurial landscape.
https://www.ascentdealerservices.com/
https://www.facebook.com/adammarburger
https://www.linkedin.com/in/adam-marburger/

#SocialGrenade #AdamMarburger #EntrepreneurLife #AIBusiness #AuthenticNetworking #BusinessScaling #LeadershipMindset

Most people wait for the “right time” to start a business.
Adam Marburger started his in the middle of chaos.

In this episode, we get real about what it actually looks like to build something when life is falling apart. Not the polished version. The truth.

We talk about:

Starting a business in the middle of heartbreak and uncertainty
What pressure, responsibility, and resilience actually feel like
How becoming a girl dad changes your perspective (and your standards)
And why social media isn’t optional if you want real business growth

This isn’t a highlight reel.
It’s a conversation about grit, identity, and doing the work when it would be easier not to.

If you’ve ever felt like life hit you at the worst possible time… this one’s for you.

https://www.ascentdealerservices.com/
https://www.facebook.com/adammarburger
https://www.linkedin.com/in/adam-marburger/

#SocialGrenade #AdamMarburger #BusinessScaling #AIforBusiness #EntrepreneurMindset #AutomationStrategy #LeadershipGrowth

In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from "contacted" to "sold," and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch.

linkedin.com
imacsweb.com
instagram.com

#SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do?

Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions.

The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape.

This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact.

linkedin.com
imacsweb.com
instagram.com

#SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability

Shawn Payne and Robin Wilson break down the final steps of social dominance. Learn why showing your "Sunday Morning Chaos" sells more cars than a window sticker, and how to use TikTok Lives to establish yourself as the go-to finance expert in your city.

#CarSalesExpert #TikTokLiveTips #DealershipAuthority #SocialGrenade #ShawnPayne #HandlingHaters

Shawn Payne and Robin Wilson reveal the "Paper Plate Identity" method to help car sales professionals build an authentic personal brand that converts even with zero followers.

#PersonalBranding #CarSalesHooks #AuthenticMarketing #SocialGrenade #ShawnPayne #RobinWilson

Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media. 

Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours. 

Key Seminar Takeaways
1. The "Attention Business"
Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media. 
Social media is "The F Word"—Free. 
Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards. 

2. Platform Strategy: TikTok vs. Meta
TikTok is for virality, eyeballs, and building a wide community. 
Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s. 
The goal is to be consistent on Facebook for sales while using TikTok to gain a following. 

3. The Paper Plate Branding Drill
Shawn uses a paper plate exercise to help sales people identify their unique voice. 
The Front: One unique thing about the dealership (The Taylor Group). 
The Back: One unique personal trait or hobby that makes you "human" to the public. 

#CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #RobinWilson #TaylorGroup