The Social Lawyer Show

For this month of Mental Health Awareness, and specifically this week, Well-Being Law Week, I'm thrilled to kick it off with Happiness Expert guest Eric Karpinski. How do we define well-being, how do you step into this fully so you can engage effectively and grow your law practice efficiently. Happy expert Eric Karpinski shares valuable tools for stepping into your best place for growth! Specifically, we'll cover…

1. Different types of happiness, not what you may think..
2. How are happiness and engagement related and why is this important for business
3. Strategies to help connect better as we start to return to more social interactions and work post-vaccine.
4. Mindset and tools for increasing meaning into all you do.

How to open your law firm without breaking the bank and making sure you set a solid foundation is what my guest, attorney and entrepreneur Darcel Lobo will share with us! Specifically, we'll cover…

1. The plan - big picture decisions (niche, best client, opening date)
2. How to define your target audience (practical steps)
3. How to use LI to get visibility and start building authority (free account)

If you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator.

Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network.

Realize that though more time goes into creating your original content (rather than simply sharing, commenting or engaging in someone else's content), you are positioning yourself as the authority in your industry. You are building and showcasing an awareness of your skills, experience, and expertise so that you stay top of mind whether someone needs your services now or in the future.

Wait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version!

Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new "snackable" format to show case your knowledge and authority in a fun/engaging way.

But before jumping straight into your new LinkedIn Stories content strategy, it's worth considering who you're talking to and why you want to capture their attention. Understanding the audience you're talking to, what they are interested in, and what you want to achieve will help to shape your content strategy and keep you on track for success! Now, continue listening for the why and how to implement…

One of the most valuable tools LinkedIn rolled out a midway through last year was EVENTS. This past year interactions rapidly transitioned from in person to online, and this particular tool became an efficient way LI offered to promote, well, your events including webinars, zoom based or otherwise, workshops, announcements and updates related to your firm.

So, let's talk about what this is, how to implement, and leverage it for your law practice as we evaluate what new approach or strategy you can adopt in this second quarter of Spring to meet your business goals!

Are you ready to be visible? Are you ready to step up and show up for your online audience in the same way you would in your real, offline, life, for clients, referrals, business partners? It's time!

For those of you who have been online (anyone not?) and you are at all wondering how to create those client relationships, pay attention. Everyone wants to jump right into the client engagement stage, and I get it, everything else in your life moves at rapid pace.

But, here's where you're going to have to slow down to speed up IF you're looking for a sustainable, long-term, business growth strategy!

I'm showing you how in my online course LINKED-IN LEVERAGED LAWYERS™ that is open THIS WEEK ONLY (closing doors on Friday March 19 at 8pm pst)…

This one is a personal. It will be a bit out of the ordinary, and go deep(er than usual) on a personal level than what I usually serve up here on the Lawyers Lunch and Launch show.

How? I'm going to share with you my big WHY(s) for creating my LINK-IN LEVERAGED LAWYERS™ course, which is really more of a journey, for lawyers.

I've been hinting at this LINKED-IN LEVERAGED LAWYERS™ course offer over the last few weeks. Then, suddenly someone asked me WHY? Why are you putting all this energy, effort, time into assembling this online course? At first I rattled off all the nifty bells, whistles, shiny objects and updates (which are very much a part of the course.) Then I asked myself, but really why, in a deeper way.

There's more to it, and it's personal for me and for you…

A few months ago, I received a message from someone who said "I see you may be interested in purchasing real estate in New Zealand." Really?! How, why, and what on earth is it about my profile that gives you that idea in any way?! Today we get hit up by plenty of attempts to connect on LinkedIn, and sadly most are not a good fit. We're busy, we are getting more and more selective about where we spend our time - so be respectful of this!

One of the best ways I've found to show respect and connect in a meaningful, relevant way is to do my research - and what I recommend for you as well.

One of the best tools to help you reach out to a highly relevant audience, in a meaningful way is by using LinkedIn's premium service tool Sales Navigator. As with nearly any tool today, it can be abused, overused indiscriminately, but what I'm talking about is again, using this as a tool to make the right connections in the right way.

When someone comes knocking on your law practice door, you don't welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, 'broken' online profile or presence!

This is why I've focused steadily on ensuring you are not that 'default' (broken) attorney, but rather taking a proactive approach to engaging relationships. Isn't this what you would do in real life? You don't just sit tucked away in your office thinking ….they will just automagically come. So, here are the TOP 3 TIPS on WHY you need to step up and optimize your online profile, presence, and particularly your unique brand flavor!

Many of us have been doing plenty of navel gazing this past year - wait what? Yes, today defined as 'self-absorbed pursuit' - as in we've had more time (non-existent or very short commute) to evaluate and turn our gaze inward asking ourselves how to interact, engage in that non-physical, online kind of way.

On this episode I talk about the third most common objection or frustration I hear from lawyers related to their online positioning and engagement…"I don't even know where to start", "I'm not tech-savvy", or "lack of know-how"….So let's talk about a few easy, actionable ways to address some initial tech points for setting up your Profile on LinkedIn per best practices!