Get out your diaries - this week, we're calling out the RED FLAGS you need to be aware of when it comes to social media, as a social media manager and a business owner - inspired by this Instagram post.

Here's a peek at what we're covering in this episode:

[00:04:35] - Red Flag #1: When an account's engagement does not match their following. Karly and Kyrsten explain why you should never buy followers (and how to tell if an account has). They encourage listeners to be aware of your purpose on social media and understand that growth doesn't happen overnight, so don't be tempted focus on vanity metrics. Lastly, they share their best tips for increasing engagement organically.

[00:11:08] - Red Flag #2: Making big success claims / guarantees. Karly and Kyrsten share why setting realistic expectations and understanding key KPIs (key performance indicators), paired with honesty and an open line of communication are the secrets to success in a social media manager/client relationship. They also warn business owners not to participate in any transactions where a large, unrealistic promise is guaranteed.

[00:19:42] - Red Flag #3: Significant overnight growth when it's unsupported. Karly and Kyrsten share that 2024 is the year of de-influencing, and explain why overnight growth feels like fraud to a consumer. They give advice to influencers who are tempted to ignore metrics that are important to brands and solely focus on followers, and give a real life example of a client who bought followers after their contract expired, ultimately causing harm to their account.

-----

⁠⁠Follow The Social Media Diaries Podcast on Instagram⁠⁠

⁠⁠Follow Millennial Social Media Marketing on Instagram⁠⁠

Interested in working with Millennial Social Media Marketing in 2024? ⁠⁠Check out our client interest form.⁠⁠

⁠⁠Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!⁠⁠

Social Media Tools we LOVE: Trello⁠, ⁠Later⁠, + ⁠Planoly⁠

-----

This podcast is an MHH Media production. ⁠⁠⁠Get to know MHH Media!⁠⁠⁠

⁠⁠Want more fun marketing content? Check out the Marketing Happy Hour podcast.

Get out your diaries - this week, we're talking about BURNOUT...what it is, how to recognize it, and how to avoid it so that your social media content never has to suffer the consequences. Hear our proven strategies for maximizing the time and energy you have now to save yourself the headache of being burnt out later, and steal our exact formula to ensure you're staying consistent on social media.

Here's a peek at what we're covering in this episode:

[00:03:48] - Learn what burnout can look like, from the perspectives of both Karly and Kyrsten who have each experienced it many times in their journey as social media managers and business owners; and hear how burnout can negatively impact your business growth.

[00:09:42] - Learn how to shift your mindset and use the energy and time you have now to plan appropriately and avoid burnout. Karly and Kyrsten share helpful strategies like creating a bank of filmed "b-roll" content and sitting down once or twice a month for content batching sessions to maximize your efficiency.

[00:17:27] - Other ways to help manage your time even better - find out which platforms Karly and Kyrsten swear by and use in their everyday business: Trello, Later, and Planoly.

[00:19:56] - Steal Karly and Kyrsten's EXACT strategy, the 113 formula, to ensure you're staying consistent on social media.

-----

⁠Follow The Social Media Diaries Podcast on Instagram⁠

⁠Follow Millennial Social Media Marketing on Instagram⁠

Interested in working with Millennial Social Media Marketing in 2024? ⁠Check out our client interest form.⁠

⁠Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!⁠

-----

This podcast is an MHH Media production. ⁠⁠Get to know MHH Media!⁠⁠

⁠Want more fun marketing content? Check out the Marketing Happy Hour podcast.

Get out your diaries - it's time to expose the untold truths behind social media management and running a 6-figure social media agency.

Welcome to The Social Media Diaries Podcast, where Millennial Social Media Marketing Co-Founders Karly Thompson and Kyrsten Schlyer dive into our shared experiences starting, scaling, and maintaining our agency, and spill the secrets to social media success for any business (the good, the bad, and ALL the in between).

We're not holding back as we share our lessons learned running a business, helping our clients find social media success, and building winning, long-term strategies. Join us each week with your pens in hand - we guarantee you'll want to copy our secrets into your own diary.

This podcast is an MHH Media production. Get to know MHH Media!

Here's a peek at what we're covering in this episode:

[00:02:09] - Get to know Karly and Kyrsten as we dive into our backgrounds in social media marketing.

[00:05:39] - Learn how Millennial Social Media Marketing started, and how we've served our clients over the past (almost!) 4 years with the motto: underpromise, overdeliver.

[00:15:24] - Hear an overview of what we'll be sharing in this podcast (hint: all the answers to the questions in our DMs every day!).

-----

Follow The Social Media Diaries Podcast on Instagram

Follow Millennial Social Media Marketing on Instagram

Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form.

Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!

-----

This podcast is an MHH Media production. ⁠Get to know MHH Media!⁠

Want more fun marketing content? Check out the Marketing Happy Hour podcast.