We used to live in a world where we sat down for a TV show and endured constant commercial breaks. It was part of the deal until Netflix, on demand, and mobile-first streaming forced ad agencies to revisit everything they’d ever known. In a similar fashion, influencer marketing may represent the next big shift in advertising. In this episode I discuss how nonprofit organizations can utilize influencer marketing to achieve their marketing goals.

In this episode, nonprofit organizations will learn how to get started on Snapchat and utilize its features to reach a millennial audience. Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. With its creative features, I am going to tell you how you can get donations immediately from using Snapchat.

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Resources:

Snapchat Storyboard: Snapchat Storyboard Template


How to use Snapchat Geofilter: Geofilter

If you’re a nonprofit struggling to get results (engagement, followers, and so on), or simply starting from scratch, in this episode you will hear the best Instagram strategies to engage supporters and turn them into permanent donors. 

It has been the “year of video” in the marketing world. But 2018 is the year when nonprofits should take note when developing their outreach and communications plan. In this episode of The Social Media Engage, former broadcast journalist Noell Saunders provides her strategies on telling stories through video. 

Grow and energize your supporters with creative Giving Days ideas designed to bring you closer to the people who make your mission possible.  In this episode, join nonprofit marketing expert Lily Kunda as she shares her strategies and tips to help nonprofit organizations run successful Giving Days campaign.

Many nonprofits organizations find that they are spending hours writing social media posts only to get just a handful of responses. It is frustrating when some nonprofits mange to create social media campaigns that go viral, earning millions of views and shares. Listen to find out the secret ingredients for nonprofit organizations to get the most out of their social media platforms.

Subscribe to podcast: iTunes | Stitcher |

Social Media News of the Week:

1.https://www.socialmediatoday.com/news/2018s-most-important-instagram-updates-and-how-to-make-best-use-of-them/540442/

2. https://www.socialreport.com/insights/article/360015295331-The-Best-Social-Media-Apps-to-Grow-Your-Nonprofit?utm_content=x-10125446-6512657&utm_medium=social&utm_source=Facebook&utm_campaign=Blog