Are you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? If so, this episode is tailor-made for you. Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy, which promises longevity and impactful engagement. They dissect the world of video podcasting, revealing why it stands head and shoulders above fleeting social media trends. With captivating discussions, backed by statistics, this episode offers invaluable insights for anyone looking to navigate the digital age with confidence.  

Timeline Summary:

• [00:01:00] The Shift to Evergreen Content on YouTube and Podcasting.
• [00:02:00] The Importance of Media Content Creation.
• [00:03:00] Breaking the Norm in the Health and Fitness Podcasting World.
• [00:05:00] Unpacking Podcast Statistics.
• [00:06:00] Why Podcasting is an Untapped Market.
• [00:09:00] The Intention Behind Content Strategy.

Key-Takeaways:

1. Shift in Media Consumption: The move towards evergreen content on platforms like YouTube and Podcasting.
2. Why Video Podcasting: A dive into how video podcasting offers longevity compared to fleeting content on other platforms.
3. Unique Selling Proposition: Strength Matters' new approach to bite-sized, actionable, and niche-specific content.
4. Podcast Statistics: Eye-opening statistics on podcast consumption, frequency, and the profile of listeners.
5. Targeting the High Achievers: Aiming to attract a higher caliber audience and provide them with premium content.

Websites & Links Mentioned:

• Strength Matters
• Strength Matters Quiz
• Neil Schafer's Podcast Statistics

Quotes:

"Evergreen content is where you post today and it's valuable forever, unlike content that's gone in 20 minutes." - James Breese

"In this day and age, we all have to see ourselves as media content creators." - Andrew Wallis

"People are listening to podcasts more than they're watching TV or browsing social media." - James Breese

"When everyone else is zagging, you've got to zig." - Andrew Wallis

"We want to make sure we focus on content that is consumable, useful, and can get found over and over again and be worthwhile for the people listening to and enjoying it." - James Breese

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