The Social Network Show

• Journalists as gatekeepers on social media news • Getting your news on Facebook vs. Twitter • Differences among Newspapers, TV, and Online News on social media • Your view of the world: Facebook vs. Twitter • Professional journalists on Facebook & Twitter • TheSocialNetworkStation.com/shows/the-social-network-show/

LIBSYN BULLETS

Ted Smith of the International Campaign for Responsible Technology (ICRT.co) explains what consumers can do to call the electronics industry to account to lessen the human and environmental costs of producing our favorite devices and operating our favorite online social networks. • Silicon Valley contains the largest concentration of EPA Superfund clean-up sites of toxic contaminants in the nation (29 sites) • Why the electronics industry is far from being clean or green • Your mobile phone contains 60 different metals, many of them toxic • Making one computer chip requires 630 times its weight in fossil fuel and chemicals • Mining accounts for much environmental damage (Animus River toxic sludge from gold mine) • Exporting device assembly to other countries has pushed the cost in human health and life to communities without the ability to protect themselves or their environment • You can read and endorse the Challenge to the Global Electronics Industry bit.ly/challengehightech • Consumer purchasing power is another tool to help right these wrongs • [insert episode link]

• Social networks: the good, the bad, and the horrifying • Ways in which info tech challenges are not new • Comparing being glued to your smartphone to having your nose buried in a book • Life in a novel isn’t real, but those online or via text are just as real as those around you • Why social network owners are accountable for providing a safe playground • Twitter’s 2014 suspension of accounts promoting ISIS

“This episode of The Social Network Show is brought to you in part by Pulse Insights dot com. Pulse Insights adds a valuable new dimension to your website analytics through micro surveys scientifically designed with you, to find out what you most need to know about your website visitors. You’ll see an example at thesocialnetworkstation.com. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help you know what your visitors want."

“I know you’ve heard me promote stamps.com before and I really appreciate their support of this show. Right now is your chance to just TRY IT. If you or your staff spend valuable time going to the Post Office, give stamps.com a try. You won’t be risking a thing and Stamps.com makes mailing and shipping ANY letter, ANY package EASY – Use your own computer and printer to buy and print official U.S. postage. Right now – use my promo code SOCIAL for this SPECIAL OFFER: a No-Risk Trial Plus $110 Bonus Offer – that’s a digital scale and up to $55 FREE postage. The digital scale helps you decide the best class of mail based on your needs and calculates the exact postage needed. I say it’s a no risk trial, but while that is definitely true for you, Stamps.com is willing to take a risk, because if you op-out after your month-long free trial, the digital scale and any postage left is YOURs to keep! Afraid you’ll forget? Just note the end of your trial period on your calendar. That’s what I did with my free trial of Amazon Prime and I’ve already cancelled because I didn’t use it that much. But I suspect you’re going to want to keep Stamps.com at their very reasonable rate.¬ Don’t wait! Go to Stamps.com, before you do anything else, click on the little microphone icon at the TOP of the homepage and type in SOCIAL. That’s Stamps.com, enter SOCIAL.” Show Recap

• Changes in brain structure after longterm online gaming • When does technology overuse become technology addiction? • What role do family history and genetics play in addictive behavior of any kind? • Why is Cognitive-Behavioral Therapy helpful in overcoming technology addiction? • How is technology addiction similar and different from other addictions?

This episode of The Social Network Show was brought to you in part by PulseInsights.com. Pulse Insights adds value to your website analytics through micro surveys scientifically designed to find out what you most need to know about your website visitors. You’ll see an example at thesocialnetworkstation.com!

One thing I don’t think anyone is addicted is running to the Post Office!! You do whatever it takes to make sure your business runs efficiently but constant trips to the Post Office can get in the way.

With our sponsor, Stamps.com, you’ll be able to spend less time at the Post Office…and more time growing your business

Stamps.com makes mailing and shipping ANY letter, ANY package EASY. And by the way, from our own experience here at SNi, I can tell you that it is very easy to set up, it is not a big hassle. There aren’t a lot of hoops to jump through, the wall isn’t very high to start using this. You use your own computer and printer to buy and print official U.S. postage. The digital scale will do the thinking for you. It calculates the exact postage needed AND helps you decide the best class of mail based on your needs. Join over 500,000 small businesses that use Stamps.com and NEVER go to the Post Office again!

Right now – use my promo code SOCIAL for this SPECIAL OFFER: a No-Risk Trial Plus $110 Bonus Offer – that’s a digital scale that plugs right into your computer and up to $55 FREE postage.

Don’t wait! Go to Stamps.com, before you do anything else, click on the microphone at the TOP of the homepage and type in SOCIAL. That’s Stamps.com, enter SOCIAL.

Dr. Strohman uses Stamps.com for her business and said she will send Dr. J a copy of her book, Unplug: Raising Kids in a Technology Addicted World, using her Stamps.com account, right after the interview.

Bullets:

·         How adding humor can improve your effectiveness

• Spider Graham interviews Hollis Thomases of ReinventionWorks • Hollis relates her own journey to finding an ideal livelihood as an aggregator and curator of all things reinvention • How to use the many skills acquired in your past careers to forge a new one • A lack of joy in what you do is a strong signal to reinvent yourself • Widespread job dissatisfaction, post-retirement goals, changes in life circumstances at any age all indicate reinvention is relevant to large numbers of people

• University of Miami School of Law professor, Dr. Mary Anne Franks, discusses the Supreme Court decision of the Elonis case • Mr. Elonis posted “lyrics” to his Facebook page about having his wife killed, wanting to assault her, wanting to blow up a kindergarten, among other wishes. • Disappointing decision dealt with very narrow legal issue • Statute involved was unclear on what constitutes a “threat” – does it depend upon the speaker’s subjective intent, or upon the audience’s fearful reaction? • Why those working to stem domestic violence are concerned about the impact of this decision • Successes of the Cyber Civil Rights Initiative with large high tech firms to voluntary ban revenge porn and with proposed federal legislation

• Attorney, college instructor, blogger, speaker David Ryan Polgar explains the purpose and planning of #digcitsummit, the Digital Citizenship Summit scheduled for October 3, 2015, at the University of St. Joseph in West Hartford, Connecticut. http://digcitsummit.com • Dr. J expands on the metaphor of cyberspace as the Wild West and notes that it was not a permanent condition geographically, nor will it be technologically. • Mr. Polgar and Dr. J discuss the advantages of breaking down silos, having stakeholders from education, organization leaders, government, parents, educational technology companies, etc., meet and learn what the rest of the world is doing to forward digital citizenship. • How does info tech use impact our creativity? Our critical thinking? Our conversational skills? Those are aspects of humanity worth preserving in spite of the lure of convenience that helps sell info tech, sometimes in toxic doses. • What can over-reliance on algorithms and apps do to creative problem solving?

Guest, Rob Walch, Vice President of Podcaster Relations with Libsyn

There was a time when E-mail was the new kid on the block. America Online (AOL) was a major player, then anyone could get their own free hotmail.com address. As Erik Qualman mentioned in our recent episode, Customer Service Goes Social, contact with others went from mainly over the phone, to via E-mail. And along came websites—everyone in business, as well as non-profits and governmental offices, incorporated having a website into their normal expectations. It opened up e-commerce, as you could “hang up a shingle” on the world wide web and be open for business. To keep followers apprised and educated, many added channels such as blogs, video on one’s website or on YouTube. And of course, social media now includes a myriad of tools to choose from. Today you will be treated to an update on another medium, one that may become as standard as a website in the coming future and as personal as a video message, but with fewer demands on you, the source, and the consumer. Because, let’s face it, if video is nothing more than a talking head, is it really worth not only your time to produce, but the visual attention it asks for from your audience?

I used to call what we do online radio, but technically, that refers to “terrestrial radio stations”—those that broadcast over the air waves from big towers—that are increasingly adding Internet streaming of their live programming so they can be accessed live, in real time, over the Internet instead of on a radio, or they are uploading broadcast programs to be listened to later, upon demand. That would be “Internet radio.” Whereas the episodes of this show are expressly created to be uploaded to the Internet where you can listen to them at your convenience and on any device. This is a podcast.

So I am embracing the label podcasting. I am a podcaster, and proud of it. There will be many more of us soon. I’m your host Jane Karwoski, and today you will be hearing from Rob Walch, the Vice President of Podcaster Relations with Libsyn/FAB Universal and co-author of the book Tricks of the Podcasting Masters. He loves to help businesses and individuals launch their podcast and teach them how to become successful Podcasters. In addition, he is the host of several podcasts himself! Including podCast411, and Today in iOS. He also co-hosts Today in Podcasting and The Feed: Podcasting Tips for Everyone. You know, I think Rob has found his calling, it is podcasting!!

Congratulations to Libsyn on their new partnership with Spotify. I remember asking one of my college students where teens today hear new music, if not on the pop-music radio stations of yore. And her answer was Spotify. What made partnering with Spotify attractive to Libsyn? Exactly that, the millennials. Libsyn definitely wants to introduce podcast listening to the younger generation and make it a habit throughout their life. Millennials are usually described as born before 2000, or between 15 and 35 years of age—late teens through early adults. During the current beta stage, Libsyn content is now available to about 10% of Spotify listeners in the US, UK, Germany, and Sweden.

Spotify has its own podcast and opened a Libsyn account to get their podcast into Spotify! Although focusing on podcast content especially of interest to millennials, they will eventually open up to virtually all podcasts. In that way, listeners will stay on the Spotify platform rather than go “where everything is.”

Currently, listeners from 35 to 55 seem to generate the majority of podcast downloads. Spotify’s audience is primarily 12 to 35. With an average of 75 million monthly users, the partnership between Libsyn and Spotify doubles the number of potential podcast listeners. Libsyn makes it easy for podcasters to release their content to various destinations such as iTunes, SoundCloud, TuneIn Radio, etc. Although the beta Spotify is for iOS, the Android access will soon be available, which is important since to date, Android has no native (built-in) podcast app allowing users to search for a podcast.

The number of female podcasters is still quite small, giving women, who account for at least 52% of bloggers, an opportunity to set themselves apart by podcasting.

The big news, though, is that President Barack Obama visited the source of the popular podcast WTF, Marc Maron’s Pasadena studio, his garage! Rob believes the interview has definitely put podcasting in mainstream media; he whets the appetite for not only Marc’s interview with “the pres,” but for the following episode in which Marc details the extended preparations needed to host the president.

“Is podcasting for me?” you might be asking yourself. Rob explains what approach usually leads to success, and what approach he has usually seen fail.

More about Rob Walch Rob Walch, Vice President of Podcaster Relations with Libsyn (liberated syndication), is with us to share with YOU more about whether podcasting is for you. Maybe you currently blog and wonder about adding an audio dimension to your communication with the great beyond, that global village at our fingertips. Rob has consulted with New Mexico Gov. Bill Richardson and Senator John Edwards, and Jack Welch of GE fame, among others, on podcasting. He has written for Blogger and Podcaster Magazine as well as App Developer Magazine, he organizes the Kansas City Podcaster Meetup, and participates in another live event, Podcast Movement held in Dallas, Texas.

You can reach Rob at [email protected]

The host of The Social Network show, experimental psychologist “Dr. J,” Jane Karwoski, welcomes her guest Erik Qualman to the show. Erik is often called a Digital Dale Carnegie. He is a #1 best-selling author and motivational keynote speaker, having spoken in 42 different countries. His book Socialnomics: How social media transforms the way we live and do business made Amazon's #1 best-selling list for the US, Japan, the UK, Canada, Portugal, Italy, China, Korea and Germany. His work has been featured on almost every media outlet including 60 Minutes, The Wall Street Journal, Forbes and ABC News.

His 2014 book What Happens in Vegas Stays on YouTube is already being adopted by universities and companies for training purposes and was nominated for the Pulitzer Prize. It’s been followed by What Happens on Campus Stays on YouTube.

We’ve seen more and more big brands turning to social media networks to as a way to augment customer service. Erik’s response to the question, “Does that tactic seem to be working?” is that done right, it definitely does work. It provides another access point to the company for the customer. It isn’t about technology; it’s a relationship play. As in cultivating any relationship, hard work goes into it.

Erik compares the turn to social media to the transition from strictly telephone customer service to E-mail. It was seldom a whole-sale turnover, rather a shifting of emphasis. Then and now, there are times when “talking to a real human” is perceived as essential by the customer.

Making the most of those needs, Zappos redirected $40 million earmarked for traditional marketing and put it into customer service. One change was to empower the rep to resolve any issue under $100 without going to their manager. That saved time and reduced customer frustration, but on the other hand, Zappos stopped considering call time as the metric of success and looked at the net promoter score. Thinking of the company as being in the business, not of selling shoes, but of customer service, reps can stay on the phone chatting with customers or finding answers to any question that comes up, whether or not it has to do with the transaction.

One theme Erik brought out was the desire to “surprise and delight” the customer. By scanning social media, companies can capitalize on opportunities. A prime example was when Wheat Thins picked up on a Tweet reading, “Ah! I’m out of Wheat Thins! My life’s officially over!” The company spotted that, found her, and showed up with a pallet of Wheat Thins. The video of the event went viral.

Mr. Qualman has himself surprised and delighted classes he found with hashtag searches that were discussing any of his books. He joins the conversation and offers to ‘Skype into’ the class to discuss the book personally. As a result of such meetings, he realized the need for a campus edition with more emphasis on cyberbullying and sexual harassment to curb both practices. In What Happens on Campus Stays on YouTube!, he also focuses on what to post, rather than on what not to do, helping students build a solid, positive digital reputation.

Many thanks to you, our listener, for joining us for this episode. Please visit 50shows.com, to hear important interviews with, for, and about Women Worldwide with dreams to live! If you are listening by way of iTunes or Stitcher.com, please subscribe. And thank you for telling your friends about The Social Network Show.

Please have fun and be safe, online and off, until we welcome you here again.

Erik Qualman is often called a Digital Dale Carnegie. He is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 42 countries. His book Socialnomics was a finalist for Book of the Year from the American Marketing Association and is about how social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany.

His work has been featured on 60 Minutes,  and ABC News,  and featured in Forbes and The Wall Street Journal as well as used by the National Guard and NASA.  Qualman is a sitting professor at the Harvard & MIT edX lab and was named a Top 50 Professor in the world.

His latest book What Happens in Vegas Stays on YouTube is already being adopted by Universities and Companies for training purposes. As such, he was named to Forbes Top 50 Digital Power Influencers List.

He recently gave the commencement address to 4,000 people at the University of Texas and has given keynotes for Coach, Sony PlayStation, IBM, Facebook, Starbucks, M&M/Mars, Cartier, Montblanc, TEDx, Polo, UGG, Nokia, Google, and more.

His work has been featured on almost every major media platform in addition to the aforementioned.

Qualman wrote and produced the world's most watched social media video "Social Media Revolution." He also holds a Guinness Book of World Records for the longest continuous podcast.

Connect with Erik on LinkedIn and his website.

A little more about Your Host, Dr. J Jane is an author, entrepreneur, and Chief Science Officer of Social Network Intermedia LLC. She’s an adjunct professor at UNLV, regularly teaching History of Psychology and Sensation & Perception online.

Connect with Jane by following @socialnetshow2 on Twitter, LinkedIn.com/in/janekarwoski, emailing her via [email protected], or posting a comment to any blog post at thesocialnetworkshow.com/blog/