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What happens when you build the business you dreamed about… and realize you don’t want to run it that way anymore?

In this episode of The Social Party Podcast, I’m giving you the full, unfiltered brain dump about where I’ve been, what happened behind the scenes as The Social Party grew, and why I’m completely changing the way I want to do business.

I’m talking about the side of a multi-six-figure business nobody saw: payroll stress, underpricing my services, growing before my operations were ready, the impact entrepreneurship had on my personal life, and why making more money on paper didn’t necessarily mean I was making more money in real life.

But this isn’t an episode about giving up.

It’s about realizing I trust myself enough to change direction.

I’m sharing why I’m stepping away from traditional done-for-you social media management, why I believe many small-business owners should learn to build their own social media instead of immediately outsourcing it, why I’m bringing back my one-on-one workshops, my vision for coaching and retreats, and why I’m stepping into real estate while I build the next version of The Social Party.

Most importantly, we’re talking about what success actually means when you stop building a business based solely on how much money it can make and start asking: Do I actually want this life?

Oh, and I taste-test a Mom Water named Mary while telling you all of this.

Spoiler alert: Mary did not bring me joy either.

If you're building a business, thinking about pivoting, starting over, or realizing the dream you chased isn't the dream you want anymore, this episode is for you.

Because I'm not afraid to rebuild.

I know what I can create.

And this time, I'm building a business AND a life that I actually want to live.

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What if the thing that grows your business online isn’t another trend, viral sound, or perfectly polished video… but a story from your life you never thought anyone would care about?

In this episode, I’m breaking down why storytelling has been one of the biggest reasons I’ve been able to grow businesses and communities online — from growing The Social Party to 50 clients within the first few months, to building a personal brand that reached thousands of women around the world.

But I’m also taking you behind the scenes of one of my favorite client success stories: pediatric dentist Dr. Kristen Self.

I’m sharing the exact “Story Time” process I used with Dr. Self to uncover stories from her childhood, dental school, motherhood, career, and everyday life — and turn those seemingly random moments into content that connected with the moms she actually wanted to reach.

And yes… we’re talking about how a childhood photo on a dirt bike became marketing content for a pediatric dentist. 😂

The result? A personal brand people connected with, trusted, and remembered — and months where her practice brought in more than 100 new patients.

If you’ve ever thought, “My life is boring,” “I don’t have any stories,” or “I never know what to post,” this episode is going to completely change the way you look at your content.

Your next great post might already be sitting inside a story you haven’t told yet.

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Plot twist: Ali isn’t hosting this episode. 

Courtney is officially hijacking the podcast — and she has a few things to say.

After getting a front-row seat to the late-night ideas, big dreams, scary decisions, exciting wins, disappointing days, and approximately 47 new business ideas before dinner is over, Courtney is sharing 5 things she’s learned from loving an entrepreneur.

In this episode, we’re talking about the side of entrepreneurship people don’t always see online: why business feels so personal, why confidence and fear can exist at the exact same time, why every crazy idea doesn’t immediately need a spreadsheet, and why the little wins deserve WAY more celebration than we give them.

But more than anything, this episode is a reminder that behind every business is a human being.

Your revenue isn’t your identity.
A client leaving doesn’t determine your worth.
A launch that flops doesn’t erase your talent.
And a hard month doesn’t mean you’re failing.

Sometimes the entrepreneur needs strategy. Sometimes they need someone to dream with them. Sometimes they need someone to sit beside them when things suck.

And sometimes… apparently they need their girlfriend to steal their podcast equipment and remind them exactly who they are. ❤️

Whether you’re building the business or loving someone who is, this episode is for you.

In this episode:
• Why entrepreneurs take business results so personally
• Learning to dream before jumping into strategy
• Why confidence doesn’t mean you’re never scared
• Celebrating the small wins before moving the goalpost
• Separating your identity from your business
• What supporting an entrepreneur actually looks like behind the scenes

And Ali… if you’re crying by the end of this one, Courtney accomplished exactly what she came here to do. 

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Social media will have you questioning EVERYTHING.

Post three times a day. Don’t post too much. Use hashtags. Hashtags are dead. Jump on trends. Be original. Add more editing. Keep it simple.

AHHHH. 

In this quickie episode of The Social Party Podcast, Ali is giving you permission to put your freaking blinders on.

Because the truth is, you do NOT have to follow every social media rule, trend, guru, or strategy you see online. What works for someone else might not work for your brand—and constantly trying to keep up can leave you so overwhelmed that you stop posting altogether.

Ali shares how she learned this lesson through her own 100-pound weight-loss journey, why social media strategy is a lot like finding a lifestyle that actually works for YOU, and why authenticity and storytelling will beat blindly following the latest trend every time.

Plus, she shares a sneak peek at how storytelling helped one client bring in 100 new patients in a single month—and why next week’s episode on the art of storytelling is one you definitely don’t want to miss.

So stop overthinking. Stop trying to follow 700 different rules. Put your blinders on, focus on YOUR brand, and post the freaking video.

Press play and let’s keep the party going.

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What if the advice that changes your business… is something you’ve already heard 100 times?

In this Thursday entrepreneurship episode of The Social Party Podcast, I’m dissecting a real consultation call I had this week with a business owner who has been in business for 20 years.

After the call, I took the AI-generated transcript, put it into ChatGPT, and asked it to pull every moment where he said things like, “I love that,” “You’re so right,” and “That just hit me.”

And THAT is where the lesson was.

Because sometimes you don’t need a brand-new strategy. You need someone to look at your business with fresh eyes. Sometimes you need to hear the same advice one more time, from the right person, at the right moment. And sometimes one tiny tweak—an inquiry form, a different way of telling your story, a better question, or a small shift in how you position something—can completely change the trajectory of your business.

We’re breaking down those real moments from the call and the entrepreneurship lessons hiding inside each one.

Because your next big breakthrough might not require a massive change.

It might just require you to finally see what’s been sitting right in front of you.

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What happens when a VP in tech sales—who never wanted to be the face of her social media—decides to start showing up online?

In this episode of The Social Party Podcast, I’m sitting down with my client Courtney Letema, VP of Inside Sales at Winslow Technology Group, to talk about why she decided to invest in building her personal brand even though she doesn’t own the company.

And it’s doing a whole lot more than getting likes on LinkedIn.

Courtney shares how she went from wanting nothing more than a few graphics posted on her page to putting her face, voice, leadership style, and ideas out into the world—and how that decision has started creating real-life recognition, stronger industry relationships, recruiting opportunities, and more visibility for the company she works for.

We’re talking about what it really looks like to build a personal brand as an employee, why social media isn’t just for entrepreneurs and influencers, and how becoming known for what you do can completely change the way people see you in your industry.

Because you don’t have to own the company to build something powerful online.

If you’re an employee, executive, sales professional, or leader who has ever thought, “Why do I need social media? I don’t own a business,” this episode might completely change your mind.

Don’t just be good at what you do.

Become known for it. 

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What happens when the business growth you’ve been praying for actually happens… and you’re completely unprepared for it?

I’ve built two six-figure businesses, and both times, I grew FAST. I went from crying to my mom because I couldn’t pay my bills to signing up 1,500 members for my online fitness business. Then, years later, The Social Party went from 18 clients to 50 clients in 30 days—and I went from having no team to managing 10 employees.

From the outside, it looked like success.

Behind the scenes? I was learning how to run a business, hire employees, manage a team, build systems, delegate, lead, and somehow keep my life together—all at the same freaking time.

And I made mistakes. A LOT of them.

In this episode, I’m telling you the story of what rapid growth actually looked like, how burnout eventually forced me to rebuild both of my businesses, and why I’ve stopped looking at that chapter of my life with shame.

We’re talking about business growth, failure, fear, rebuilding, judgment, leadership, and what it actually takes to get back up when you’re terrified of what people will say.

Because sometimes success comes before you’re ready for it. Sometimes you have to learn the hard way. And sometimes the chapter you’re most embarrassed by ends up teaching you exactly what you need for the next one.

If your business exploded tomorrow, would you actually be ready?

Let’s talk about it.

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“I can just do social media myself.”

Okay… let’s talk about it. 

In the very first episode of The Social Party Podcast, Ali is breaking down one of the biggest things she hears from business owners: Why would I pay someone to do my social media when I can just do it myself?

And plot twist—you absolutely CAN.

Ali built her first six-figure business doing her own social media, so this episode isn’t about convincing you that you’re incapable of marketing your business. It’s about figuring out whether doing it yourself is actually the smartest move for where your business is right now.

We’re talking about the three types of business owners who usually say “I can do it myself,” when it makes sense to invest your TIME instead of your money, when it’s time to invest in education and support, and when you need to finally hand over the freaking passwords and go run your business.

Ali also shares the marketing mistakes she’s made, why community changed the way she invests in education, how a $350 social media client generated six figures in one month, the massive mistake she made after a viral video sent more than 100,000 clicks to her website, and why social media is only ONE piece of your overall marketing machine.

Because yes—you can do your own social media.

But the better question might be:

Should you?

If you’re DIYing your marketing, scared to make your next investment, or spending hours creating content when you should probably be CEO-ing, this episode is for you.

Welcome to The Social Party Podcast. 

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In this raw and real episode, I’m taking you behind the scenes of one of the biggest moves I’ve ever made in my business—opening a brick-and-mortar studio for The Social Party. From hiring a team of 10 to quadrupling my income in 30 days, to taking a massive leap on a dream space (with pink walls, podcast mics, and all the vibes!), I’m breaking down the journey, the fear, and the freedom that came with betting on myself.

If you’re a business owner, dream chaser, or creative with a vision that feels too big or too scary—this one’s for you. I’ll share how I furnished the entire space through content creation, why I love the pressure, and how building a team changed everything.

This is your sign to go for it, even if it’s messy, loud, or terrifying.

👉 P.S. Want to work with my full team of experts inside our VIP Room for just $97/month? Use code ALI for $20 off your first month!

https://www.thesocialpartyagency.com/

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