In episode six of The Social Report, Indianna Roehrich sits down with beauty writer Gemma Watts. Described by VOGUE Australia as being “at the top of the beauty game,” Gemma has been a part of Australia’s media landscape since early 2012, working as a journalist and MC across the fashion and beauty spheres. 2016 saw Gemma launch glowjournal.com, an editorial platform featuring only the very best in beauty. Gemma’s honesty sets her beauty commentary apart from the masses and has secured her collaborations with Mecca Cosmetica, Bobbi Brown, Tom Ford, Estée Lauder, Armani, La Roche Posay, By Terry and Omorovicza. Gemma also owns and operates Glow Journal Creative, the content creation subdivision of the Glow Journal brand, a business specialising in copywriting, tone of voice development, branded editorial copy, photography and creative consultation across the beauty, wellness, fashion and design industries. From hosting and presenting, running her own Podcast call Glow Journal and collaborating with the best brands in beauty, Gemma has certaintly taken the beauty industry by storm and doesnt show any signs of slowing down. In this conversation the pair discuss, 'The Gemma Effect', how social media has changed the beauty industry, how beauty brands are evolving with social media and whats next for beauty.