Greg Hyer and Martin Brossman discuss how the salesperson has evolved over the past decade from being an art to being based on science. More and more marketing metrics are being used to zero in on the target prospect causing sales people to cater to a specific persona. Social media and other internet marketing tactics have continued to push these methods forward.

Greg and Martin reference a recently published article found at Inc.com titled “The Future of Selling,” by Geoffrey James. James points out the changing role of the salesperson and their continued importance in this new business environment. James also points out why universities and colleges must begin offering selling classes to prepare students for the real world.

Run time: 15:42

Podcast Show Notes:

Read the article by Geoffrey James called “The Future of Selling” at Inc.com.

Mentioned: BrandYourSelf.com – DIY SEO tool.

The Linking into Sales Podcast is a professional development podcast geared towards sales professionals that use social media tools and networks to support their sales cycle.

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman discuss LinkedIn Endorsements, a new way for you to give credit to members of your network for their professional skills. Is this a good thing or a bad thing? We have our opinion and we think you should hear our it.

Run time: 22:08

Podcast Show Notes:

Read more about the new endorsements feature on LinkedIn’s blog here.

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman take you on an in depth trip into LinkedIn’s advertising platform and shows you how much demographic data you can get before expending a dime. Also, Greg shares a strategy on creating a LinkedIn group for your company.

Run time: 18:11

Podcast Show Notes:

To start advertising on LinkedIn visit http://www.linkedin.com/ads

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Martin Brossman goes solo and interviews David Phillips. David, a seasoned sales executive, has a great story to share about how he used LinkedIn, Twitter, blogging and a free press release service to get people calling him.

Martin and David also discuss whether you should write your LinkedIn profile in the first or third person and how David was able to link all his activity together, resulting in a winning organic search experience.

Run Time: 12:24

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Join us, Martin Brossman and Greg Hyer, as we discuss a number of the features of Google Plus in this new format. We also try to explain why Google Plus is important now and is a platform you should be spending time on. We help make the case for why Google may have done the greatest thing they could for businesses influence search results.

This episode is available on YouTube in video and on iTunes in audio.

Run Time: 26:53

Consider joining us for a Hangout on Air. Visit our Google+ page and learn when our next hangout will occur.

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman want to help you get the most out of 2012 by sharing some Social Media and Productivity apps that will help any salesperson do their job better. In this podcast episode, they review a number of social networks to look into and apps that you can use on your smartphone and your computers.

Run time: 28:04

Podcast Show Notes:

Google Plus

* Create a Google Plus Business Page

* Understanding Plus 1 and it’s impact on search results.

* Google customizing the Google Search experience based on your circles and what they share

LinkedIn Company Page

* Update it. Make sure that the copy is relevant to your company as Google will index it.

* Update the Services and Products pages

* Understand Status Updates and how they update your followers

* Understand that competitors will be following your page and be careful with what you share

* Follow you competitors, stay informed

Re-examine your LinkedIn profile

* Update your profile with your most current position, skills, volunteer work.

* Re-arranging your profile

SocialCRM – CRM with a connection to your social networks like Facebook, twitter, Linkedin

* Nimble – Free, Connects Gmail, Facebook, Twitter, LinkedIn

* SohoOS

* SalesForce.com

Note: Have a strong password when using cloud based services

Raplets – Using Google Chrome with Gmail and Google Apps and connect your social profiles and aggregating your connections data with recent updates

* Mingly

* Rapporative

Productivity apps

* Evernote – Free with an upgrade option. Great for small and large businesses

* Mindmaps – FreePlane.org

* ManyMoon / Do.com – Purchased by SalesForce.com and Google Apps

* SpringPad – Barcode scanner, take notes, pictures, share with friends

* Prezi

Up and coming social networks

* SlideShare – Picking up steam again

* Pinterest – Picture and video interest boards, like pinning to a bulletin board. popular amount female users, creating great lick backs for commerce sites.

* Google+ – Create circles for Friends, customers, Hangouts with customers

Greg Hyer and Martin Brossman discuss what online tools are available for you to use when conducting competitive intelligence in your market space.

Run time: 15:31

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman talk about getting started with email marketing for business. We share information about Email Marketing Service providers like iContact, MailChimp, Bronto, Constant Contact and more. Learn about how to grow your list and get some ideas about developing an email marketing strategy that supports the sales cycle.

Run-time: 14:19

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman talk about getting started with LinkedIn. If you are more than a novice user of LinkedIn consider sharing this episode with friend and family that ask “What is LinkedIn?”. This should give them a good idea as to where to start and a general idea on how a beginner should use LinkedIn.

Run time: 8:48

The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales

Greg Hyer and Martin Brossman discuss asking for and receiving recommendations from your network on LinkedIn. Know when it is a good time to ask for a recommendation on LinkedIn. Learn when it is the right time to give a recommendation. Greg and Martin also talk about when it is OK to reciprocate a recommendation.

Run time: 7:14

The Social Selling Podcast by Linking into is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

* Follow us on Twitter: Twitter.com/linkingin2sales

* Join our LinkedIn Group: https://www.linkedin.com/groups/2450586

* Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales

* Subscribe to us on YouTube: https://www.youtube.com/LinkingSales

* Talk with us on Facebook: Facebook.com/linkingintosales