The Social Selling Podcast

Are you paying for LinkedIn Sales Navigator but getting absolutely NOTHING in return?

Or perhaps your company is spending THOUSANDS on Sales Navigator licences... but your sales team barely uses them? 🤦‍♂️

Here's the truth...

LinkedIn Sales Navigator is one of the most powerful B2B sales prospecting tools available. But for MANY salespeople and businesses, it's a complete waste of money!

Why?

Because buying Sales Navigator is a bit like buying a gym membership.

Just because you're paying for it doesn't mean you're going to get results! 😂

And even if you DO use it, using it the wrong way can be just as ineffective.

In this video, I'm breaking down the REAL value of LinkedIn Sales Navigator, the biggest mistakes salespeople and companies make, and exactly what you need to do to turn it into a powerful lead generation and revenue-generating tool.

🔥 HERE'S WHAT YOU'LL LEARN:

✅ 1. Why Sales Navigator Is Like a Gym Membership!

Why paying for Sales Navigator won't magically generate leads and sales, and why so many businesses are wasting money on licences their teams barely use.

✅ 2. The BIGGEST Mistakes Sales Navigator Users Make!

From sending spammy InMails to barely scratching the surface of its features, discover why so many salespeople fail to generate results.

✅ 3. Why You MUST Master FREE LinkedIn First!

How optimising your profile, growing your network, commenting and sharing valuable content creates the foundations for successful social selling.

✅ 4. When Should You Actually Invest in Sales Navigator?

My recommendations on when Sales Navigator becomes worth the investment and when you should focus on mastering the basics first.

✅ 5. How To Use Sales Navigator To Generate REAL Leads!

Discover how to use advanced prospecting searches, build targeted lead lists, leverage Account IQ and Lead IQ, and uncover insights that help you start more conversations.

✅ 6. Why Cold InMails Aren't Always the Answer!

How combining Sales Navigator with standard LinkedIn messaging, voice notes, video messages and relationship building can create much warmer sales opportunities.

✅ 7. How To Get a REAL Return on Your Investment!

Why proper training, consistent activity and building Sales Navigator into your sales process are essential to generating measurable business results.

💡 THE BIG LESSON?

Sales Navigator doesn't generate leads. YOU generate leads using Sales Navigator!

It's not about how many searches you run, how many prospects you save or how many InMails you send.

It's about how many REAL conversations you start, how many relationships you build and how much pipeline and revenue you generate.

Master the basics. Learn the tool. Build a consistent system.

That's how you turn Sales Navigator from an expensive subscription into a powerful sales growth engine! 🚀

🔥 WANT TO MASTER LINKEDIN SALES NAVIGATOR IN 2027?

Introducing SOCIAL SELLING 365, my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training and coaching programme!

Designed to help salespeople, sales teams and businesses MAXIMISE their results from LinkedIn and generate more high-quality leads, sales opportunities and revenue.

Here's what's included:

🚀 12 LIVE monthly LinkedIn, Social Selling & Sales Navigator masterclasses throughout 2027

🚀 A comprehensive online LinkedIn training course with certification

🚀 In-depth Sales Navigator training, strategies and practical examples

🚀 An AI-powered LinkedIn Content Coach

🚀 Exclusive workbooks, templates, quizzes and resources

🚀 An online coaching community and ongoing support

🚀 Direct access to me throughout the programme to help you get the best possible results!

And the best part?

Although the LIVE masterclasses start in January 2027, you can join NOW and get immediate access to the online course, AI Content Coach and training resources!

Start building your foundations today so you're ready to hit the ground running in 2027.

🔥 FIND OUT MORE & SECURE YOUR PLACE:

👉 https://www.socialselling365.com

You can also book a FREE 15-minute call through the website if you have any questions about the programme.

💬 LET'S TALK SALES NAVIGATOR!

Are you currently paying for LinkedIn Sales Navigator?

Is it generating a positive ROI, or do you feel like you're wasting your money?

I'd LOVE to hear your experiences in the comments below! 👇

👍 LIKE this video if you found these tips useful.

🔔 SUBSCRIBE for more LinkedIn, Social Selling, Sales Navigator and B2B sales strategies.

📢 SHARE this video with a salesperson or sales leader who's paying for Sales Navigator but not getting the results they should!

#LinkedIn #SalesNavigator #LinkedInSalesNavigator #SocialSelling #B2BSales #LeadGeneration #SalesProspecting #SalesTraining #SocialSelling365

Are you sending LinkedIn messages to prospects and customers... but getting absolutely NO REPLIES? 👻

You're not alone!

Thousands of salespeople send LinkedIn messages every single day, only to be ignored, ghosted or left on read.

But here's the good news...

Getting more replies to your LinkedIn messages is actually MUCH easier than you think!

In this video, I'm sharing 4 simple but incredibly powerful strategies that can transform your LinkedIn messaging response rates, help you start more conversations and ultimately generate MORE LEADS and SALES!

And the best part? You can start using these strategies TODAY.

🔥 HERE'S WHAT YOU'LL LEARN:

✅ 1. STOP Relying on Written Messages!

Why sending voice notes and video messages on LinkedIn can help you instantly stand out from the hundreds of generic, AI-generated messages your prospects receive.

✅ 2. Make Your Messages HYPER-Personalised & Relevant!

The difference between personalisation and relevance, why you NEED both, and how to write messages that make prospects actually WANT to reply.

✅ 3. Build a LinkedIn Brand That Makes People Want to Talk to You!

How optimising your LinkedIn profile, commenting on relevant content and sharing valuable insights can dramatically improve your chances of getting a response.

✅ 4. The Secret Ingredient: CONSISTENCY!

Why spending just 15–30 minutes a day on the RIGHT LinkedIn activities can completely transform your results over time.

💡 HERE'S THE BIG LESSON...

People don't ignore LinkedIn messages because they hate LinkedIn.

They ignore messages that are irrelevant, impersonal, overly sales-focused or come from people they don't know or trust.

The more you make your message about THEM, the more likely they are to respond.

And remember...

The goal isn't to send MORE messages. It's to start MORE conversations with the RIGHT people!

🚀 WANT TO MASTER LINKEDIN MESSAGING IN 2027?

Introducing SOCIAL SELLING 365, my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training programme!

Designed to help salespeople, sales teams and businesses generate more high-quality leads, start more conversations, build stronger relationships and close MORE SALES using LinkedIn.

Launching January 2027, the programme includes:

🔥 12 LIVE monthly LinkedIn & Social Selling masterclasses

🔥 A comprehensive online LinkedIn training course with certification

🔥 Proven LinkedIn messaging strategies, templates and examples

🔥 Sales Navigator training to help you find and engage the RIGHT prospects

🔥 Ongoing support, coaching and an exclusive community

🔥 Practical strategies you can implement in just 15–30 minutes a day!

STOP getting ignored. START getting replies. START generating more business!

👉 FIND OUT MORE & SECURE YOUR PLACE:
https://www.socialselling365.com

💬 LET'S TALK LINKEDIN MESSAGING!

What's your BIGGEST challenge with LinkedIn messages?

Are you struggling to get replies? Not sure what to say? Or finding that prospects keep ghosting you?

Drop your questions in the comments below! 👇

👍 LIKE this video if you found these tips useful.

🔔 SUBSCRIBE for more LinkedIn, Social Selling and B2B sales tips, strategies and tutorials.

📢 SHARE this video with a salesperson who's tired of being left on read! 👻

#LinkedIn #LinkedInMessaging #SocialSelling #LinkedInTips #SalesProspecting #LeadGeneration #B2BSales #SalesTraining #SocialSelling365

Elon Musk called LinkedIn CRINGE... and unfortunately, he's got a point! 😂

From ridiculously dramatic personal stories to people turning EVERYTHING into a B2B sales lesson, LinkedIn has become a breeding ground for cringe content.

"I slipped in a puddle this morning. Here are 5 things it taught me about leadership..."

We've ALL seen those posts. 🤦‍♂️

But here's the problem. While these posts might generate thousands of likes, comments and impressions, are they actually generating leads, customers and revenue?

And more importantly, could YOUR LinkedIn content be cringe without you realising it?

In this episode, I'm exploring why LinkedIn has become so cringe, how to avoid falling into the engagement trap, and how to create content that builds REAL credibility, trust and business opportunities.

And I've created something special to help...

🚨 INTRODUCING THE LINKEDIN CRINGEOMETER! 🚨

I've built a FREE AI-powered tool that analyses LinkedIn posts and gives them a CRINGE SCORE out of 100!

Simply copy and paste any LinkedIn post, or enter a post URL, and the Cringeometer will analyse how cringe it is and suggest ways to improve it.

😂 Test your own posts, your colleagues' posts or even your favourite LinkedIn influencers!

👉 TRY THE FREE CRINGEOMETER: https://www.socialselling365.com

🔥 HERE'S WHAT YOU'LL LEARN IN THIS EPISODE:

✅ Why Elon Musk called LinkedIn cringe (and why I agree!)

✅ How LinkedIn's algorithm has encouraged overdramatic content

✅ The difference between effective personal branding and cringe content

✅ Why thousands of likes don't necessarily mean more sales

✅ How to balance personal stories with professional credibility

✅ The biggest mistakes LinkedIn content creators are making

✅ How to create content that attracts REAL decision-makers

✅ Why chasing vanity metrics can damage your sales results

✅ How to build trust, authority and credibility with your content

✅ How to use my FREE AI Cringeometer to improve your LinkedIn posts

💡 THE BIG LESSON?

Likes and comments won't pay the bills. Conversations with the RIGHT people will.

If you're using LinkedIn to generate leads, build relationships and grow revenue, your content needs to deliver VALUE to your target audience, not just entertain strangers.

You don't need to become a LinkedIn influencer to become successful at Social Selling.

You need to become someone your ideal customers KNOW, LIKE and TRUST.

🚀 WANT TO GET BETTER RESULTS FROM LINKEDIN IN 2027?

Introducing SOCIAL SELLING 365, my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training programme!

Launching January 2027, the programme includes LIVE monthly masterclasses, a comprehensive online training course, certification, ongoing support, a community and much more!

Learn how to create engaging LinkedIn content, build a powerful professional brand, generate high-quality leads and turn LinkedIn into a consistent source of new business.

🔥 FIND OUT MORE & SECURE YOUR PLACE:
👉 https://www.socialselling365.com

💬 LET'S TALK CRINGE!

What's the CRINGIEST LinkedIn post you've ever seen?

Have you ever posted something that made you cringe looking back?

Drop your thoughts in the comments! 👇

👍 LIKE this video if you're ready for less cringe and more value on LinkedIn.

🔔 SUBSCRIBE for more LinkedIn, Social Selling and B2B sales strategies.

📢 SHARE this with someone whose LinkedIn posts might need a quick trip through the Cringeometer! 😂

#LinkedIn #LinkedInCringe #Cringeometer #SocialSelling #PersonalBranding #LinkedInTips #B2BSales #ContentMarketing #SocialSelling365

LinkedIn newsletters are BACK, and they're creating a HUGE opportunity for salespeople, business owners and content creators to grow their audience, build credibility and generate more leads!

In this video, I'm sharing my complete guide to creating highly engaging LinkedIn newsletters that attract subscribers, drive engagement and turn readers into potential customers.

I'll show you exactly how to get started, how to make your newsletters stand out in the LinkedIn feed, and how to turn valuable content into REAL business opportunities.

🔥 Here's what you'll learn:

✅ Why LinkedIn newsletters are performing so well right now

✅ How LinkedIn newsletters work and why they're so powerful

✅ How to choose the PERFECT newsletter title and target audience

✅ Why your FIRST newsletter edition is so important

✅ How to create irresistible headlines and eye-catching header images

✅ How to structure newsletters that keep people reading

✅ How to increase likes, comments, shares and subscribers

✅ How to turn newsletter readers into high-quality inbound leads

✅ How to create powerful calls to action that generate business

Struggling with what to post on LinkedIn?

Or maybe you're posting consistently… but wondering why none of it is actually generating conversations, leads or sales?

In this episode of The Social Selling Podcast, Daniel Disney gets super tactical and shares five LinkedIn content ideas you can steal and use immediately.

No complicated content strategies.

No spending six hours designing the perfect carousel.

Just five practical ideas designed to do two things:

Give genuine value to your audience AND create opportunities for your business.

Daniel breaks down exactly how to create each post, why it works and how you can subtly connect your content to the problems your product or service solves.

You'll discover:

📊 The Pain Point Poll — A post you can create in a couple of minutes that can uncover potential prospects hiding inside your audience.

👋 The Introduction/Reintroduction Post — How to help your network get to know you while naturally explaining who you help and what you do.

📝 The Value-Giving Article or Newsletter — How to create genuinely useful long-form content for your ideal customers while building in a powerful lead-generating CTA.

😂 Industry-Relevant Humour — Why memes, GIFs and funny content can be incredibly effective when they're built around situations your customers actually experience.

🎥 The Value-Giving Video — One of the best ways to cut through the growing wall of AI-generated content and let prospects actually see, hear and get to know YOU.

Daniel also explains how you can connect these ideas together.

Run a poll to uncover your audience's biggest challenge. Take the winning answer. Turn it into a video, article or another piece of valuable content. Then give your audience a natural opportunity to start a conversation with you.

That's when LinkedIn content becomes more than just chasing likes.

It becomes part of your prospecting strategy.

Whether you've got 500 followers or 500,000, these are simple ideas you can start testing today.

🎙️ Listen now, pick one of the five ideas and go create something.

Because the best LinkedIn content strategy is useless if you never actually post.

Are you a creator… or are you an influencer?

And perhaps the bigger question: when should you start making money from your audience?

In this episode of The Social Selling Podcast, Daniel Disney breaks down the often misunderstood difference between building a personal brand, becoming a creator and ultimately becoming an influencer — including how to monetize your audience without becoming the type of influencer everyone loves to hate.

Because influencer marketing done badly is awful.

But done properly?

It can create an incredible win-win-win.

Your audience wins because they continue receiving valuable content and discover products or services that can genuinely help them.

The brand wins because it gets authentic exposure, engagement, leads and potentially new customers.

And the creator wins because they're rewarded for the audience, trust and influence they've spent years building.

In this episode, Daniel explores:

🔥 Personal Brand → Creator → Influencer — Understanding the evolution and where you currently sit.

🎯 What actually makes someone a creator — And why you don't need millions of followers or to create content full-time.

💰 How creators can monetize their audience — Without destroying the trust they've worked so hard to build.

🤝 The Win-Win-Win Formula — Why every great influencer partnership needs to benefit the audience, the brand AND the creator.

🚫 Why influencer marketing gets a bad reputation — And the mistakes that quickly destroy credibility.

📈 How to make sponsored content actually valuable — Instead of turning your LinkedIn feed into a stream of boring adverts.

Daniel also shares lessons from nearly 10 years of monetizing his own LinkedIn audience, including how his partnerships have evolved and how his sponsored campaigns generated more than four million impressions between January and September 2026 alone.

Whether you're growing your personal brand, already creating consistently, thinking about monetizing your audience or working with creators as a brand, this episode gives you a practical look at how the creator economy really works.

Because being an influencer shouldn't mean promoting anything to anyone who will listen.

Build trust. Create value. Partner with brands you believe in. Make sure everyone wins.

🎙️ Welcome to The Social Selling Podcast.

Social Selling Has Changed. Welcome to Social Selling 2.0 🚀

Social selling isn’t what it used to be.

LinkedIn has changed. AI has changed sales. And most importantly, buyers have changed.

Yet a lot of sales teams are still using LinkedIn strategies that were built 5–10 years ago… and wondering why they’re not generating the same results.

In the first episode of Season 5 of The Social Selling Podcast, Daniel Disney introduces Social Selling 2.0 — the next evolution of using LinkedIn to build relationships, start conversations and generate pipeline.

In this episode, Daniel breaks down the three huge changes transforming social selling:

🔥 LinkedIn has evolved — New content formats, changing algorithms and completely different user behaviour.

🤖 AI has changed everything — From content and prospect research to profiles, messaging, targeting and prospecting.

🧠 Buyers have become smarter — Decision-makers recognise the old LinkedIn tactics. Generic messages, predictable InMails and fake engagement are increasingly being treated exactly like traditional sales spam.

The answer isn't to stop social selling.

It's to evolve it.

Daniel shares the first practical steps salespeople and sales teams can take to audit their existing LinkedIn strategy, understand how their customers actually use the platform and start building a modern approach designed for today's buyer.

You'll also hear about Daniel's brand-new 30-Day Social Selling 2.0 Bootcamp and the opportunity for five sales teams to complete the entire programme completely FREE as the first testing group.

If you're using LinkedIn for sales in 2026 — or you're frustrated that your current strategy isn't generating enough conversations, opportunities or pipeline — this is the episode to start with.

🎙️ Welcome to Season 5.

🚀 Welcome to Social Selling 2.0.

In this episode of the Social Selling Podcast, Daniel Disney is joined by Mike Lion to unpack one of the biggest shifts happening in sales today: the evolution of AI.

While AI is often surrounded by fear and uncertainty, this conversation takes a refreshingly practical and positive approach—showing how sellers and sales leaders can use it to elevate performance, not replace it.

Drawing on nearly two decades of experience, Mike shares how tools like Otter.ai are transforming everything from call coaching and CRM updates to deal strategy and customer engagement. Together, they explore how AI is removing admin, improving accuracy, and giving sales professionals back the one thing they’ve always needed more of: time.

But this isn’t just about technology. It’s about becoming a better seller.

You’ll learn:

•  Why the fundamentals of great selling (trust, curiosity, value) matter more than ever 
•  How AI can act as a “shadow manager” to coach, analyze, and improve performance at scale 
•  The power of call transcription and how it unlocks insights across teams 
•  How to use AI to create hyper-personalized proposals, follow-ups, and executive briefings 
•  Practical prompt strategies to uncover deal risks and strengthen your pipeline 
•  Why the future of sales is more human, not less 

Whether you’re a sales leader looking to scale coaching, or a seller wanting to work smarter (not harder), this episode is packed with actionable insights to help you thrive in the AI era.

Key takeaway:
AI won’t replace great salespeople—but those who use it effectively will outperform those who don’t.

The rumours are over—360 Brew is officially gone.

In this episode of the Social Selling Podcast, we break down what LinkedIn has confirmed: the experimental “360 Brew” algorithm—tested quietly in early 2026—has been scrapped. But here’s the real question… did it ever matter in the first place?

Because while everyone was chasing algorithm hacks, very few stopped to question what was actually real—and what was just noise.

This episode cuts through the hype and gets to the truth behind how LinkedIn really works today. No gimmicks. No fake “insider secrets.” Just practical insight from what’s actually happening on the platform right now.

You’ll discover:

•  Why “the algorithm” isn’t one thing—and never has been 
•  The biggest mistake creators make when chasing trends and hacks 
•  How to spot fake LinkedIn “experts” (and avoid bad advice) 
•  What LinkedIn is actually trying to achieve with your content 
•  How AI is flooding the platform—and what that means for you 
•  The timeless social selling fundamentals that still win (and always will) 

This episode is your reset.

If you’ve ever felt confused by conflicting advice, frustrated by inconsistent results, or tempted by the latest “growth hack”—this will bring you back to what works.

Because while algorithms change…
 value, consistency, and clarity never go out of style.

🎧 Tune in to learn how to stay ahead—without chasing the noise.

🎙️ How To Get Your Team Actually Using LinkedIn

One of the biggest challenges sales leaders face isn’t whether LinkedIn works… it’s getting their team to actually use it.

In this episode, we tackle the real issue behind LinkedIn resistance — from experienced reps who “don’t need it,” to sceptics who aren’t convinced their buyers are even on the platform. If you’ve ever walked into a room and felt the doubt… this one’s for you.

I break down the exact approach I use when training sales teams around the world — how to turn hesitation into buy-in, and ultimately into consistent action.

You’ll learn how to:

• Prove the real opportunity by showing your team their customers and prospects already active on LinkedIn
• Simplify LinkedIn into easy, repeatable actions your team will actually stick to
• Build a practical system covering profiles, networking, content, and messaging
• Turn LinkedIn activity into pipeline and revenue
• And most importantly… how to coach and support your team so it becomes a habit, not a one-off effort

Because here’s the truth:
 LinkedIn isn’t the problem — adoption is.

And when you get it right?
 You don’t just get a team using LinkedIn… you get a team building relationships, creating opportunities, and driving serious results.

If you’re ready to turn sceptics into believers — press play. 🎧