The Social Selling Podcast

Struggling with what to post on LinkedIn?

Or maybe you're posting consistently… but wondering why none of it is actually generating conversations, leads or sales?

In this episode of The Social Selling Podcast, Daniel Disney gets super tactical and shares five LinkedIn content ideas you can steal and use immediately.

No complicated content strategies.

No spending six hours designing the perfect carousel.

Just five practical ideas designed to do two things:

Give genuine value to your audience AND create opportunities for your business.

Daniel breaks down exactly how to create each post, why it works and how you can subtly connect your content to the problems your product or service solves.

You'll discover:

📊 The Pain Point Poll — A post you can create in a couple of minutes that can uncover potential prospects hiding inside your audience.

👋 The Introduction/Reintroduction Post — How to help your network get to know you while naturally explaining who you help and what you do.

📝 The Value-Giving Article or Newsletter — How to create genuinely useful long-form content for your ideal customers while building in a powerful lead-generating CTA.

😂 Industry-Relevant Humour — Why memes, GIFs and funny content can be incredibly effective when they're built around situations your customers actually experience.

🎥 The Value-Giving Video — One of the best ways to cut through the growing wall of AI-generated content and let prospects actually see, hear and get to know YOU.

Daniel also explains how you can connect these ideas together.

Run a poll to uncover your audience's biggest challenge. Take the winning answer. Turn it into a video, article or another piece of valuable content. Then give your audience a natural opportunity to start a conversation with you.

That's when LinkedIn content becomes more than just chasing likes.

It becomes part of your prospecting strategy.

Whether you've got 500 followers or 500,000, these are simple ideas you can start testing today.

🎙️ Listen now, pick one of the five ideas and go create something.

Because the best LinkedIn content strategy is useless if you never actually post.

Are you a creator… or are you an influencer?

And perhaps the bigger question: when should you start making money from your audience?

In this episode of The Social Selling Podcast, Daniel Disney breaks down the often misunderstood difference between building a personal brand, becoming a creator and ultimately becoming an influencer — including how to monetize your audience without becoming the type of influencer everyone loves to hate.

Because influencer marketing done badly is awful.

But done properly?

It can create an incredible win-win-win.

Your audience wins because they continue receiving valuable content and discover products or services that can genuinely help them.

The brand wins because it gets authentic exposure, engagement, leads and potentially new customers.

And the creator wins because they're rewarded for the audience, trust and influence they've spent years building.

In this episode, Daniel explores:

🔥 Personal Brand → Creator → Influencer — Understanding the evolution and where you currently sit.

🎯 What actually makes someone a creator — And why you don't need millions of followers or to create content full-time.

💰 How creators can monetize their audience — Without destroying the trust they've worked so hard to build.

🤝 The Win-Win-Win Formula — Why every great influencer partnership needs to benefit the audience, the brand AND the creator.

🚫 Why influencer marketing gets a bad reputation — And the mistakes that quickly destroy credibility.

📈 How to make sponsored content actually valuable — Instead of turning your LinkedIn feed into a stream of boring adverts.

Daniel also shares lessons from nearly 10 years of monetizing his own LinkedIn audience, including how his partnerships have evolved and how his sponsored campaigns generated more than four million impressions between January and September 2026 alone.

Whether you're growing your personal brand, already creating consistently, thinking about monetizing your audience or working with creators as a brand, this episode gives you a practical look at how the creator economy really works.

Because being an influencer shouldn't mean promoting anything to anyone who will listen.

Build trust. Create value. Partner with brands you believe in. Make sure everyone wins.

🎙️ Welcome to The Social Selling Podcast.

Social Selling Has Changed. Welcome to Social Selling 2.0 🚀

Social selling isn’t what it used to be.

LinkedIn has changed. AI has changed sales. And most importantly, buyers have changed.

Yet a lot of sales teams are still using LinkedIn strategies that were built 5–10 years ago… and wondering why they’re not generating the same results.

In the first episode of Season 5 of The Social Selling Podcast, Daniel Disney introduces Social Selling 2.0 — the next evolution of using LinkedIn to build relationships, start conversations and generate pipeline.

In this episode, Daniel breaks down the three huge changes transforming social selling:

🔥 LinkedIn has evolved — New content formats, changing algorithms and completely different user behaviour.

🤖 AI has changed everything — From content and prospect research to profiles, messaging, targeting and prospecting.

🧠 Buyers have become smarter — Decision-makers recognise the old LinkedIn tactics. Generic messages, predictable InMails and fake engagement are increasingly being treated exactly like traditional sales spam.

The answer isn't to stop social selling.

It's to evolve it.

Daniel shares the first practical steps salespeople and sales teams can take to audit their existing LinkedIn strategy, understand how their customers actually use the platform and start building a modern approach designed for today's buyer.

You'll also hear about Daniel's brand-new 30-Day Social Selling 2.0 Bootcamp and the opportunity for five sales teams to complete the entire programme completely FREE as the first testing group.

If you're using LinkedIn for sales in 2026 — or you're frustrated that your current strategy isn't generating enough conversations, opportunities or pipeline — this is the episode to start with.

🎙️ Welcome to Season 5.

🚀 Welcome to Social Selling 2.0.

In this episode of the Social Selling Podcast, Daniel Disney is joined by Mike Lion to unpack one of the biggest shifts happening in sales today: the evolution of AI.

While AI is often surrounded by fear and uncertainty, this conversation takes a refreshingly practical and positive approach—showing how sellers and sales leaders can use it to elevate performance, not replace it.

Drawing on nearly two decades of experience, Mike shares how tools like Otter.ai are transforming everything from call coaching and CRM updates to deal strategy and customer engagement. Together, they explore how AI is removing admin, improving accuracy, and giving sales professionals back the one thing they’ve always needed more of: time.

But this isn’t just about technology. It’s about becoming a better seller.

You’ll learn:

•  Why the fundamentals of great selling (trust, curiosity, value) matter more than ever 
•  How AI can act as a “shadow manager” to coach, analyze, and improve performance at scale 
•  The power of call transcription and how it unlocks insights across teams 
•  How to use AI to create hyper-personalized proposals, follow-ups, and executive briefings 
•  Practical prompt strategies to uncover deal risks and strengthen your pipeline 
•  Why the future of sales is more human, not less 

Whether you’re a sales leader looking to scale coaching, or a seller wanting to work smarter (not harder), this episode is packed with actionable insights to help you thrive in the AI era.

Key takeaway:
AI won’t replace great salespeople—but those who use it effectively will outperform those who don’t.

The rumours are over—360 Brew is officially gone.

In this episode of the Social Selling Podcast, we break down what LinkedIn has confirmed: the experimental “360 Brew” algorithm—tested quietly in early 2026—has been scrapped. But here’s the real question… did it ever matter in the first place?

Because while everyone was chasing algorithm hacks, very few stopped to question what was actually real—and what was just noise.

This episode cuts through the hype and gets to the truth behind how LinkedIn really works today. No gimmicks. No fake “insider secrets.” Just practical insight from what’s actually happening on the platform right now.

You’ll discover:

•  Why “the algorithm” isn’t one thing—and never has been 
•  The biggest mistake creators make when chasing trends and hacks 
•  How to spot fake LinkedIn “experts” (and avoid bad advice) 
•  What LinkedIn is actually trying to achieve with your content 
•  How AI is flooding the platform—and what that means for you 
•  The timeless social selling fundamentals that still win (and always will) 

This episode is your reset.

If you’ve ever felt confused by conflicting advice, frustrated by inconsistent results, or tempted by the latest “growth hack”—this will bring you back to what works.

Because while algorithms change…
 value, consistency, and clarity never go out of style.

🎧 Tune in to learn how to stay ahead—without chasing the noise.

🎙️ How To Get Your Team Actually Using LinkedIn

One of the biggest challenges sales leaders face isn’t whether LinkedIn works… it’s getting their team to actually use it.

In this episode, we tackle the real issue behind LinkedIn resistance — from experienced reps who “don’t need it,” to sceptics who aren’t convinced their buyers are even on the platform. If you’ve ever walked into a room and felt the doubt… this one’s for you.

I break down the exact approach I use when training sales teams around the world — how to turn hesitation into buy-in, and ultimately into consistent action.

You’ll learn how to:

• Prove the real opportunity by showing your team their customers and prospects already active on LinkedIn
• Simplify LinkedIn into easy, repeatable actions your team will actually stick to
• Build a practical system covering profiles, networking, content, and messaging
• Turn LinkedIn activity into pipeline and revenue
• And most importantly… how to coach and support your team so it becomes a habit, not a one-off effort

Because here’s the truth:
 LinkedIn isn’t the problem — adoption is.

And when you get it right?
 You don’t just get a team using LinkedIn… you get a team building relationships, creating opportunities, and driving serious results.

If you’re ready to turn sceptics into believers — press play. 🎧

There’s no shortage of sales tools out there, but which ones actually move the needle?

In this episode, we cut through the noise and reveal the five most powerful sales and social selling tools for 2026, the ones delivering real, measurable impact right now.

After years of testing CRMs, outreach platforms, and sales tech stacks, this isn’t theory, it’s a battle-tested toolkit used daily to drive growth, boost engagement, and close more deals.

Here’s what you’ll discover:

• How AI transcription tools like Otter are transforming sales conversations, follow-ups, and content creation
• Why data and intent platforms like ZoomInfo are giving sales teams a serious competitive edge
• What makes modern CRMs like HubSpot smarter, faster, and more powerful than ever
• How buyer-first platforms like Consensus are redefining the demo experience
• And the AI content tool that’s helping salespeople dominate LinkedIn and generate inbound leads at scale

This episode isn’t just a list, it’s a playbook for modern selling in 2026.

If you want to:

• Save time
• Sell smarter
• Create better content
• And stay ahead of the competition

…then this is a must-listen.

🎧 Tune in now and discover the tools that are shaping the future of sales.

If you love sales books as much as I do, this episode is for you.

After more than 20 years in sales—and hundreds of sales books later—I’m breaking down my all-time top 3 sales books ever written. These are the ones that have truly shaped how I sell, think, and succeed.

From the very first sales book I picked up at 16 (The Sales Bible by Jeffrey Gitomer), to the countless classics and modern hits I’ve read since… this list is the result of decades of learning, testing, and refining what actually works in the real world.

In this episode, I reveal:

📚 #3 – The Number One Best Seller by Lee Bartlett
A raw, honest, and deeply inspiring look at what it really takes to become a top performer in complex B2B sales. This hidden gem is packed with real-world insight, relentless drive, and practical lessons you won’t find in most mainstream books.

🧠 #2 – Sales EQ by Jeb Blount
A masterclass in the psychology of selling. This book dives deep into emotional intelligence, buyer behaviour, and how top salespeople truly influence decisions. One of the most powerful and thought-provoking sales books ever written.

🔥 #1 – The Extremely Successful Salesman’s Club by Chris Murray
My all-time favourite. A game-changing sales book told through a compelling story that makes the lessons hit harder and stick longer. It’s inspiring, tactical, and unlike anything else in the sales world.

Whether you’re new to sales or a seasoned pro, these books will sharpen your skills, shift your mindset, and elevate your performance.

💬 Got a favourite sales book I should read? Send me a message or share it—I’m always looking for the next great read.

Hit play and discover the sales books that can change your career.

The LinkedIn Manosphere: Influence, Illusion & the Truth About “Success”

In this episode, we’re diving into a powerful (and slightly uncomfortable) topic—the rise of the “manosphere” and how its influence is quietly showing up on LinkedIn.

Inspired by Louis Theroux: Inside the Manosphere, I unpack the world of online “alpha” influencers—those promoting luxury lifestyles, quick success, and the promise that you can have it all… if you just buy their course.

⚠️ Spoiler alert: If you haven’t watched the documentary yet, you might want to check it out first—then come back to this episode.

Because here’s the real question:
 Are we seeing the same playbook unfold on LinkedIn?

From viral posts and “secret formulas” to questionable credentials and polished sales funnels, there’s a growing trend of creators selling success they may not have actually achieved. And to the untrained eye—it can be incredibly convincing.

In this episode, we explore:

• The parallels between the manosphere and LinkedIn “influencers”
• Why so many people are drawn to these messages
• The fine line between selling and manipulation
• How false authority is built (and why it works)
• The real definition of ethical, effective sales
• Practical ways to protect yourself before investing in courses or communities

This isn’t about calling everyone out—there are genuine experts out there doing incredible work. But it is about helping you spot the difference.

Because in a world where anyone can claim anything…
 doing your homework has never been more important.

If you care about building real success on LinkedIn—and avoiding the traps—this episode is for you.

🎧 Listen now, and let me know your thoughts.

🎙️ Episode Title:
3 Simple Principles to Guarantee Replies to Your LinkedIn Messages (Even in 2026)

📄 Episode Description:
Sending effective LinkedIn messages has never been easier… and that might surprise you.

In this episode, we break down why 2026 is actually the best time to stand out in your prospect’s inbox—and it all comes down to one simple truth: the standard of sales messages has never been lower.

With inboxes flooded by copy-paste templates, irrelevant pitches, and obvious AI-generated outreach, most messages are ignored before they’re even read. In fact, up to 90% of LinkedIn sales messages fall into the “terrible” category.

But that’s not bad news—it’s a massive opportunity.

If you’re willing to do things differently, you don’t need to send more messages… you just need to send better ones.

In this episode, you’ll learn the three core principles that dramatically increase your chances of getting replies:

1. Hyper-Personalisation
Forget basic personalisation like adding a first name. Learn how to go deeper by referencing profile activity, recent posts, and meaningful insights that prove you’ve done your homework—and instantly set yourself apart.

2. Relevancy
Stop “spray and pray” outreach. Discover how to ensure your message actually makes sense for the person you’re contacting, and why qualifying your prospects properly is the fastest way to improve results.

3. Value-First Messaging (ROI or Conversation)
Understand the two powerful approaches to outreach:

• Leading with clear outcomes and ROI for decision-makers
• Or starting natural, human conversations that build trust before pitching

We also explore why so many sales teams get this wrong—and how outdated, activity-based KPIs (like sending 100 messages a day) are driving poor behaviours and even worse results.

Key takeaway:
10 thoughtful, relevant, human messages will outperform 100 generic ones—every single time.

This episode is a must-listen for sales professionals, leaders, and anyone using LinkedIn to generate conversations, pipeline, and revenue.

Because the future of selling isn’t automation—it’s human connection done right.

🎯 What You’ll Learn:

• The biggest mistakes killing your LinkedIn response rates
• How to stand out instantly in a crowded inbox
• Why quality beats quantity in modern sales outreach
• How to turn messages into meaningful conversations (and opportunities)