The Social Selling Podcast

In this episode of The Social Selling Podcast, host Daniel Disney interviews Vin Matano, a successful B2B influencer who recently launched his own business. They discuss the journey of becoming a B2B influencer, building a personal brand, and the future of B2B influencer marketing.

=====================================================

Best Moments:

(00:58) Vin's journey from sales to influencer to entrepreneur

(03:27) The power of building in public and accountability

(05:53) Lessons learned in building a community on LinkedIn

(10:06) The rise of B2B influencer marketing

(16:11) How to become a B2B influencer

(21:26) Tips for starting to build a personal brand on LinkedIn

=====================================================

Guest Bio: Vin Matano is a successful B2B influencer who has transitioned from a sales career to launching his own business. He has built a strong personal brand by sharing content about his professional journey, particularly in sales and tech sales. Vin is now focusing on B2B influencer marketing and building his business in public, sharing his experiences and insights along the way.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney explores the rising trend of B2B influencer marketing on LinkedIn. He discusses the potential benefits for companies and provides insights on how to effectively implement an influencer marketing strategy.

=====================================================

Best Moments:

(01:00) Introduction to the topic of hiring LinkedIn influencers for product promotion

(02:35) Identifying the right influencers to work with

(04:50) The importance of finding influencers with relevant experience and audience

(06:45) Collaborating with influencers on content creation

(08:20) Measuring and tracking the success of influencer campaigns

(09:34) Researching and finding potential influencers in your industry

(10:40) The long-term approach to influencer partnerships

(11:48) The current state of B2B influencer marketing and its future potential

In this episode of The Social Selling Podcast, host Daniel Disney welcomes John Maguire to discuss the evolution of sales, LinkedIn strategies, and the importance of video content in social selling.

=====================================================

Best Moments:

(03:01) John's journey in sales and the evolution of the industry

(06:26) The importance of personal branding on LinkedIn

(08:24) Balancing professional and personal content on LinkedIn

(12:03) Leadership strategies for supporting sales teams

(15:52) John's experience with creating video content for LinkedIn

(20:59) Tips for building confidence in video creation

(24:11) The power of social selling through personal content

(25:29) Exploring equipment options for team video content

=====================================================

Guest Bio:
John Maguire is a seasoned sales leader with extensive experience in the IT sector. He currently serves as a sales executive at SugarCRM, where he leads the EMEA team. John is passionate about embracing new technologies and strategies in sales, including social selling and video content creation. He advocates for a balanced approach to work and life, encouraging his team to prioritize well-being alongside professional growth.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney shares insights on how to make serious money as a LinkedIn influencer. He draws from his 8 years of experience in influencer marketing on LinkedIn to provide valuable advice for those looking to monetize their LinkedIn presence.

=====================================================

Key Discussion Points:

(01:04) Introduction to making money as a LinkedIn influencer.

(02:28) Determining if your audience is valuable.

(03:28) The importance of promoting products you believe in or have experience with.

(05:48) The significance of audience engagement.

(07:02) How to approach companies for influencer partnerships.

(09:06) Pricing strategies for influencer content.

(11:37) Tracking and measuring results from influencer marketing.

(13:06) Leveraging your influence within your own company.

In this episode of The Social Selling Podcast, host Daniel Disney interviews Lauren Langstaff-Roberts about leveraging LinkedIn for recruitment and personal branding. They discuss strategies for building a personal brand, the importance of LinkedIn profiles for job seekers, and how companies can use social media to attract talent.

=====================================================

Key Discussion Points:

(05:02) Lauren's journey of building her personal brand on LinkedIn.

(07:58) The importance of personal branding for job seekers.

(14:49) How companies use LinkedIn to evaluate candidates.

(19:05) The competitive job market and standing out as a candidate.

(22:36) Wiser's approach to building a company brand on LinkedIn.

(25:49) Tips for getting started with personal branding.

=====================================================

Guest Bio:
Lauren Langstaff-Roberts is a recruitment professional with extensive experience in leveraging LinkedIn for talent acquisition. She works at Wiser Elite, a company known for its strong brand presence and community-building initiatives in the sales industry. Lauren has successfully built her personal brand on LinkedIn, combining her background in acting with her recruitment expertise to create engaging content and build meaningful connections in the professional world.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.

=====================================================

Key Discussion Points:

(01:06) Introduction to the debate between influencers and thought leaders.

(01:35) Historical context of thought leaders and influencers on LinkedIn.

(03:24) Three levels of personal branding on LinkedIn.

(04:05) Definition and characteristics of an influencer (Level 2).

(05:15) Explanation of thought leadership (Level 3) and its requirements.

(07:52) Breakdown of the three stages: personal brand, influencer, and thought leader.

(08:39) Importance of having a roadmap for personal branding growth.

(09:44) Daniel's personal journey through the three stages.

(10:33) Emphasis on long-term strategy and continuous growth.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.

=====================================================

Best Moments:

(02:33) Taking digital relationships offline and navigating the world of in-person meetups

(04:40) Managing perceptions in social selling

(11:35) Challenges around sales and marketing alignment, with a special focus on data sharing

(14:39) The role of technology in data tracking and measurement, and how it's changing the landscape

(19:56) How communication between sales and marketing teams is essential for overall success

(23:01) Leadership in fostering alignment and transparency across teams

(24:50) The mutual dependence of sales and marketing for achieving business success

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into three common practices on LinkedIn that he finds frustrating and potentially harmful to the user experience. He explains why these behaviors could negatively affect both personal branding and the platform's credibility.

=====================================================

Best Moments:

(02:29) The downside of engagement pods and how they distort genuine interaction on the platform

(06:42) The trend of using personal struggles, health issues, or victim stories for engagement, and why it's problematic

(09:50) How users sharing inflated success stories or fake figures can undermine trust and authenticity on LinkedIn

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.

=====================================================

Best Moments:

(03:22) Mark shares how he initially connected with Daniel using humor and memes, demonstrating the power of creative outreach

(05:54) A discussion on the importance of being authentic and personalized in sales interactions

(09:56) Mark explains the concept behind the "Hot Sauce Sales Show" and how it engages prospects in a fun, memorable way

(14:02) The duo discusses the impact of putting in extra effort to create meaningful connections with prospects

(18:41) Using AI to enhance research and personalization in social selling

(21:48) Leveraging competitor reviews as a unique angle for outreach

(23:31) The importance of aligning sales and marketing efforts for more effective social selling

(24:26) The story behind the "safe word" during their hot sauce show

=====================================================

Guest Bio:

Mark Jung is a marketing expert and creative strategist with a background in management consulting and tech startups. He has built some of the fastest-growing media arms, scaled two startups to hypergrowth, and co-founded AuthorityB2B with Daniel Murray, where they help clients grow on LinkedIn.

Known for his innovative social selling tactics, Mark is passionate about creating engaging content and building authentic connections in the B2B space.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the world of AI and its transformative impact on LinkedIn and social selling. He introduces four essential AI tools that can help salespeople save time, personalize their approach, and boost their results.

=====================================================

Best Moments:

(01:02) Daniel sets the stage for the discussion on how AI is revolutionizing social selling

(02:39) How Twain enhances LinkedIn messaging and connection requests with personalized touches

(06:13) Taplio's content creation and scheduling capabilities

(07:41) How ChatGPT generates content ideas and streamlines your creative process

(09:06) LinkedIn's own AI offering through Sales Navigator and how it can aid in account intelligence

(10:36) AI is a tool to enhance, not replace, human efforts in social selling