In this engaging second part of a two-part series on The Social Selling Podcast, host Daniel Disney, continues exploring the evolving landscape of LinkedIn and its implications for social selling in 2025. Building on the foundational trends discussed in the first episode, Daniel focuses on four specific developments that sales professionals should leverage for success.

Key Highlights:

(01:38) Rise of Influencer Marketing on LinkedIn: Insight into how influencer marketing is expected to grow on LinkedIn, and strategies for either becoming an influencer or leveraging existing influencers in the industry.

(04:41) Value of Commenting: The increasing importance of commenting on posts as a critical engagement tool and its impact on visibility and network growth.

(05:59) Elevated Standards for Direct Messages: How the quality of direct messaging on LinkedIn needs to evolve to cut through the noise, focusing on personalization and value-driven communication.

(07:49) Reduced Organic Reach: A strategic discussion on the anticipated decrease in free organic reach on LinkedIn, urging a shift towards more paid and targeted strategies to maintain visibility and network growth.

In this insightful episode of The Social Selling Podcast, host Daniel Disney, a renowned expert in LinkedIn and social selling, unveils part one of his two-part series on the top social selling trends for 2025. Leveraging his history of accurate trend predictions, Daniel outlines what sales professionals and businesses can expect in the near future and how to prepare for these changes on LinkedIn and other platforms.

Key Highlights:

(01:07) Introduction to Daniel's Proven Predictions: A look back at his track record for foresight in social selling.

(02:26) Year of Video: A nod to the increasing dominance of video content on LinkedIn, briefly mentioned as a continuing trend from previous discussions.

(02:54) Credibility in Personal Branding: The critical importance of building and maintaining a credible personal brand on social platforms.

(06:03) Emergence of Social Selling Tech Stacks: How technology is increasingly integrated into social selling strategies.

(07:36) The Art of the Hook in Content: Techniques for crafting engaging hooks that capture attention and enhance engagement on LinkedIn.

(08:38) Ethical and Effective Use of AI in Social Selling: Guidelines for integrating AI tools into social selling to enhance, not replace, the human touch.

In this episode of The Social Selling Podcast, host Daniel Disney shares three valuable LinkedIn hacks to generate new sales opportunities that many salespeople and businesses are missing out on. Originally discussed during a private coaching session, these strategies are now being shared with a wider audience to help you leverage LinkedIn more effectively for sales success.

Best Moments:

(01:49) Outstanding Connection Requests: How to find and leverage them

(07:46) No Replies: The importance of follow-ups and different approaches

(09:39) Referrals: Tapping into existing customers for new opportunities

In a particularly insightful episode of The Social Selling Podcast, host Daniel Disney tackles a common concern among salespeople: what to do when your customers aren't active or present on LinkedIn. Daniel outlines practical strategies for engaging potential customers through alternative routes and enhancing one's presence on LinkedIn.

Key Discussion Points:

(01:25) Understanding the two types of prospects not on LinkedIn: those who are physically absent and those who are inactive.

(02:46) The importance of considering future possibilities, such as prospects eventually joining LinkedIn.

(03:46) Hypothetical scenario where the target is a VP of Sales who isn’t on LinkedIn.

(04:15) Strategy 1: Targeting other team members of the prospect who might be active on LinkedIn.

(05:41) Strategy 2: Broadening the search to other departments within the company to find connectable points.

(06:31) Strategy 3: Exploring other social networks where the prospect may be more active.

(08:19) Strategy 4: Utilizing introductions and referrals through mutual connections to reach the prospect.

(09:03) Strategy 5: Continually building and refining your personal brand on LinkedIn to attract prospects indirectly.

In a recent episode of The Social Selling Podcast, host Daniel Disney dives into the significant change on LinkedIn—the removal of the platform's yellow top voice badges. This episode sheds light on the evolution of LinkedIn's recognition system, discusses the value and credibility issues associated with these badges, and what their removal means for users.

Key Discussion Points:

(01:05) Detailed explanation of the original blue LinkedIn top voice badge

(02:36) Introduction and explanation of the newer yellow top voice badges

(03:40) Insight into the process and criteria for obtaining a yellow top voice badge

(04:38) Discussion on the credibility issues associated with the yellow badges

(06:05) LinkedIn's official announcement regarding the removal of yellow badges

(06:35) Daniel's personal opinions on the impact and implications of this change

(08:22) Consideration of potential improvements for the remaining blue logo badges

(09:16) Suggestions for alternative systems of recognition that LinkedIn could consider

(10:44) Closing thoughts on the farewell to yellow top voice badges and what's next

In this episode of The Social Selling Podcast, host Daniel Disney discusses the upcoming trends for LinkedIn in 2025, focusing on the resurgence of video content on the platform. He explores LinkedIn's renewed emphasis on video, including the introduction of a new video tab on the mobile app and the shift towards short-form, portrait-style videos similar to TikTok. Daniel provides insights on how salespeople and businesses can leverage these developments to enhance their LinkedIn presence.

Best Moments:

(00:58) Introduction to the topic of LinkedIn trends for 2025

(01:13) The first wave of video content on LinkedIn 5-6 years ago

(01:55) Introduction of the new video tab on LinkedIn's mobile app

(02:34) Emphasis on portrait-style videos similar to TikTok

(03:57) LinkedIn's focus on short-form video content

(04:34) Insider information on LinkedIn's plans for video in 2025

(05:45) The opportunity for salespeople and businesses to leverage video content

(06:33) Encouragement for those hesitant to create video content

(08:04) Tips for preparing and practicing video content creation

(09:33) The importance of consistency in video content

(10:31) Recap of the potential for video content on LinkedIn in 2025

In this episode of The Social Selling Podcast, host Daniel Disney tackles the controversial topic of LinkedIn pods. He explains what LinkedIn pods are, how they work, and discusses their potential benefits and drawbacks. Daniel provides his insights on whether using pods is a good strategy for growing your presence on LinkedIn and encourages listeners to share their thoughts.

Best Moments:

(00:55) Introduction to the topic of LinkedIn pods

(01:18) Definition and explanation of LinkedIn pods

(02:06) The potential price of using pods: reputation damage

(02:35) LinkedIn’s efforts to combat artificial engagement

(03:25) Understanding the temptation to use pods

(04:01) The potential drawbacks of using pods for business growth

(05:38) The lack of long-term benefits from using pods

(06:16) How pods discourage creativity and content improvement

(07:57) Daniel’s thoughts on pods and invitation for listener feedback

(08:56) Comparison to AI-generated content disclosure

(10:31) Call for continued conversation on the topic of LinkedIn pods

In this episode of The Social Selling Podcast, host Daniel Disney discusses the best times to send LinkedIn messages to increase the chances of getting positive responses. He explores how LinkedIn has evolved from a Monday-to-Friday, 9-to-5 platform to a 24/7 platform, and provides insights into three core message time zones for effective communication.

Best Moments:

(01:51) Evolution of LinkedIn from a 9-to-5 platform to a 24/7 platform

(03:57) Core working week messaging (Monday to Friday, 9-to-5)

(06:35) Messaging outside of working hours during the corporate week

(09:25) Weekend messaging effectiveness

(10:44) Balancing work hours and testing different messaging times

(12:29) Importance of testing and adapting messaging strategies

In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.

Best Moments:

(01:00) The importance of CEOs and senior leaders being active on LinkedIn

(02:08) Addressing the "too busy" objection

(03:14) Options for building a personal brand: outsourcing vs. doing it yourself

(06:11) Benefits of building a personal brand on LinkedIn

(10:22) Three key activities for building a personal brand

(11:58) The growing importance of LinkedIn for influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.

Best Moments:

(01:30) Overview of Daniel's books on LinkedIn messaging

(02:25) The importance of messaging the right people

(03:53) Being confident in articulating your value proposition

(05:04) The significance of connecting with prospects on LinkedIn

(06:30) Providing value before sending a sales message

(07:24) Breakdown of the million-pound LinkedIn message

(08:37) The prospect's response and follow-up process

(09:24) Winning the deal against larger competitors

(10:39) Comparison to typical spammy LinkedIn messages

(11:16) Promotion of "The Ultimate LinkedIn Messaging Guide" book