The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth

Stephanie Blue, is a leading personal branding photographer based in San Diego. She works with clients on their brand identity and design as well as guides them as a visual strategy mentor. She helps her clients shine online!

Stephanie got her first camera when she was 10 and never looked back. In 2009, she began specializing in branding photography as her full-time job.

Branding photography primarily conveys your energy to your audience through visual communication. People get confused by messaging that is inconsistent and are likely to feel less connected to your company or product. A cohesive marketing image tells your customers that you’re there for the long haul and it adds polish to your brand.

How should small business owners start? What role do colors and body language play? Listen in to learn how your business can have a greater reach and connect with an audience that shares your company’s core values.

Linktree: Stefanie Blue

January is here and for many of us, that means setting goals. Whether you're looking to make big changes in your personal or professional life, or just trying to stay focused on smaller day-to-day tasks, goal setting is a great way to help keep yourself organized and motivated.

This podcast episode discusses tips for setting and achieving goals. It begins by talking about the importance of sharing your goals with someone you admire and respect, as well as finding an accountability group for support and motivation.

Get ready to be inspired and motivated to reach those goals in 2023! Tune in to this podcast episode and learn how to set achievable goals and the steps you need to take to make sure they become reality. With the help of others and some self-discipline, you'll be well on your way to smashing your 2023 goals!

Helpful Links:

www.socialsirenmarketing.com

www.instagram.com/socialsirenmarketing

For further reading on making your goals happen: 

https://psycnet.apa.org/record/2019-45131-001

https://news.osu.edu/share-your-goals--but-be-careful-whom-you-tell/

https://kitzu.org/study-highlights-strategies-for-achieving-goals/

As a business owner, have you ever struggled to create a professional brand image while keeping within your budget? Our guest today is design educator Lauren Felter, who has an inspiring story and valuable tips on how to achieve just that. Through her own experience, she knows that many entrepreneurs lack the design skills needed to make their business stand out. That's why Lauren decided to become the design educator for non-designers and help individuals create their own designs with confidence. Tune in to learn all about it!

With an impressive background in marketing, operations, and technical systems, as well as experience in corporate consulting, Lauren Felter knows the key to giving businesses that competitive edge - design. She knows many small businesses don't have the budget to hire a designer and so decided to become their design educator. Her mission is to help equip individuals to create their own business designs with confidence and skill. Tune in and get the inside scoop on how Lauren Felter became a design educator for non-designers, plus her tips for mastering brand image without breaking the bank. Learn her principles on how good design should be clear, compelling and convert - you'll create your own professional brand image with ease!

Links:

IG: felter.unfiltered

FB: felter.unfiltered

Website: http://felterunfiltered.com

Brand consistency is so important, but it’s also challenging. Why? It’s not just you. Most businesses initially struggle with it.  Building and maintaining a consistent brand is a bit like herding cats—but it’s worth it. Consistency will make your marketing efforts more effective and save you time and money. This episode explores brand consistency, why it matters, and how to make it work for your business.

Rachel is a personal brand strategist and graphic designer here to teach you how to create a brand identity, make sure it feels authentic to you, and how to keep it consistent across your many marketing channels.

Get ready because this episode is packed with actionable tips and examples to help ensure your brand is as consistent as possible.

If you want to brand your business but aren't sure where to start, this episode is for you!

Links & References:

Freebie: Free 30-minute brand consultation with Rachel!  just reach out to @racheltylee on IG

Connect with Rachel on Instagram (or FB / LI) @racheltylee

Jess Riedy:

IG: socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

Website: www.socialsirenmarketing.com

Email copyrighter and strategist, Joanne Homestead, is back to talk about content for your email.

It’s so important that your email offers true value in order to connect with your audience. Joanne discusses the power of storytelling to create real resonance. Tell stories about yourself, your successes, and your mistakes. Your audience will especially relate to you when you share your vulnerability.

Don’t want to sound too sales-y? No one does! Ask yourself: Does this align with my values? Does this feel good to me? Am I selling with integrity? Does it sound like I’m talking to an individual person on the other side?

Joanne has lots of great advice and some tips I’d never thought about until now. Formatting, using exclamation marks, too many CTA’s (calls to action)…so much to learn. And it’s all in today’s episode.

Links & References:

Joanne Homestead:

https://deskplantcreatives.com Free guide download: 3 Simple Steps to Irresistibly Entertaining Emails

That Sell

IG: @desk.plant.creatives

FB: https://www.facebook.com/deskplantcreatives

LinkedIn: Joanne Homestead Copywriting

Jess Riedy:

https://socialsirenmarketing.com

IG: @socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

Do you want to start an email campaign but feel overwhelmed about how to begin? You’ll want to listen

to today’s podcast with Joanne Homestead.

Joanne’s an email copywriter who is passionate about quality copywriting and email strategies. She was

an elementary teacher for 15 years and those teaching skills serve her today while working with clients.

During the pandemic, she decided to leave her position as an elementary teacher and became a virtual

assistant. Joanne realized many clients were overwhelmed and too scattered to even recognize exactly

where they needed help. Breaking things down into steps makes everything much easier.

She’s here today to offer some great tips on how to begin an email campaign one digestible step at a

time. How do you build an email list from nothing? It takes work. It will not grow overnight and don’t

believe people who promise that. There are no shoulds, have to’s, or musts. If a strategy doesn’t feel

comfortable to you, don’t do it.

I love her insights: Know that email lists are connections to actual people who signed up because they

want to learn from you. They’re individuals with hopes and dreams. Don’t get detached from them

when they’ve expressed a desire for a connection by signing up for your email.

Joanne talks about some great strategies, but they start with identifying your purpose or goal. Why do

you even want an email list? To generate leads? To increase visibility? Knowing your Why is your first

step. Listen in to learn what’s next!

Links & References:

Joanne Homestead:

https://deskplantcreatives.com/  Free guide download: 3 Simple Steps to Irresistibly Entertaining

Emails That Sell

IG: @desk.plant.creatives

FB: https://www.facebook.com/deskplantcreatives

LinkedIn: Joanne Homestead Copywriting

Jess Riedy:

https://socialsirenmarketing.com

IG: @socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

When you started your business, did you know how much writing would be involved? Rebecca Spindler is here to help! Rebecca is an award winning author, screenwriter, and producer.  She discusses how to write in a way that makes an impact for your audience. In this episode, we discuss word choice, playing to your strengths, and how knowing your audience makes all the difference. So tune in and start writing!

As a Playfulness Coach, today’s special guest Thomas Edwards, Jr. turns life into a game that’s fun to play instead of  looking solely on success & productivity as a gateway to happiness. As business owners, setting aside as little as 15 minutes a day can lead to your greatest success.

As you’ll hear, Thomas experienced extreme highs and lows in his professional life before understanding you don’t have to sacrifice personal happiness for success.

So many business owners are following goals because of the expectations that were preset for them. Ever feel like you’re on a hamster wheel and don’t even have the time to recognize you’re on the burnout circuit? Listen in on how a minimum time commitment to yourself can have a big positive impact on your business and employees…

Links & References:

Thomas Edwards Jr.:

https://thomasedwardsjr.com

thomasedwardsjr.com/podcast 

Twitter: @ThomasHEdwards

IG: @thomashedwardsjr

Jess Riedy:

IG: socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

www.socialsirenmarketing.com

Struggling with your business’ content creation? Whether you’re a Waterfall Creator (too much to say) or an Empty-Weller (nothing to say), our guest, Jen Liddy, has great ideas and inspiration that will end your Blinking Cursor Syndrome.

Empty-wellers think they have nothing to say. Where can they get ideas? Easier than you may think!

For those Waterfall Creators who procrastinate because they don’t have a 5-hour block of time to say all the things? You don’t need to overwhelm yourself or your audience.

Listen to Jen’s journey from the world of Academics, to running a fitness studio, to her decision to help other women start businesses and not have to hit all the walls that she did. As Jen worked with more and more women business owners, she realized her own specialty was content creation. In today’s episode, Jen shares her experience and knowledge so that you can escape content creation paralysis!

Links & References:

Jen Liddy:

IG: jenliddycoach

FB: https://www.facebook.com/jenliddycoach

Website: www.jenliddy.com

Jess Riedy:

IG: socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

Website: www.socialsirenmarketing.com

Is your business strong enough to endure your unexpected absence?  Jess Riedy shares 5 tips for returning to business after a long absence, and taking the time to give your physical and mental health the care needed during the transition. 

www.socialsirenmarketing.com

www.instagram.com/socialsirenmarketing