Rhonda D'Ambrosio, Founder of Mental Health In Recruitment, joins us this week to talk about the subject of mental health and mindset, and the launch of her new mental health initiative.

Catch up with the Green Umbrella Marketing Team as we talk about what's new in social media this week, Tiktok, back to basics marketing and hashtags.

Karen O'Mahoney from Market Energy is an experienced Marketer who has spent over 20 years working with a variety of brands. Karen works mostly with clients within the AV industry, and has been a firm partner of Green Umbrella Marketing since we launched ten years ago!

In this episode Karen shares some fantastic tips on how she approaches Copywriting as well as giving us some insider knowledge of how the AV industry is responding to the current pandemic.

 

Here are the snippets:

Pam asks Karen how she turns around a blog so quickly, especially when it's a technical subject she might not know that much about

Emily asks how Karen comes up with blog titles

Amanda mentioned getting the tone and language right when writing for others

Christina asks how the AV industry has changed during the pandemic

Christina asks what innovative new things Karen has seen recently

Don't get hung up on word count, just get writing

Mark asked what changes have had to be made when going into different markets.

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

Paul Green from The Business Community, a networking group operating across the Northamptonshire/Milton Keynes area, joins us for this Live Lunch episode.

Paul has run multiple face to face Networking meetings in our area from Breakfast meetings to evening Soirees and in the wake of the lockdown, BusComm meetings have continued to grow with roaring success. As an old hand in business networking and a regular commentator on Live Lunch we thought we'd pick his brains on how best to approach networking opportunities.

Here are the Snippets : 

Describe your business in three words - get other people to do it too and find out how you are perceived

Creating your business's story and values and being personable and real to created stronger connections to your business

Referrals - These are so important for your business. Nurture them, as it takes time to build trust. Don't expect things to happen straight away, when it comes to networking you need to be in it for the long game.

Social media content has become more authentic since the lockdown. It's less polished and more personal. People buy from people, so putting a bit of yourself into your social media is important. Letting people see the real you builds trust and community and has the added benefit of deepening your connections.

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellaBiz

This episode will give you an insight into the team behind Green Umbrella Marketing. Emily's been working hard writing questions for our virtual pub quiz, Mark's been revising for it by watching films like Mean Girls and Legally Blonde.

On a serious note.. this episode discusses some of the recent social media announcements that the team have found of most interest over the course of the last week.

On this Live Lunch episode we invited Louise Triance from UK Recruiter to come and discuss the best strategies you can use to take your events online.

Christina Talks... How to choose a Social Media Marketing Agency

As businesses start to make a choice between bringing marketing roles out of Furlough or moving towards redundancy and outsourcing marketing functions, it's essential the right questions are being asked.

Christina shares the questions she thinks prospective clients should be asking if they're looking to outsource social media to an agency and discusses what she thinks are the right answers to those questions.

We're LIVE every Thursday at 12noon on Facebook - come and join us there. 

In the meantime, you can catch up on last week's #MentalHealthAwarenessWeek episode via this episode of The Social Snippet Show.

We welcomed a special guest - Cheryl Peel from The Conscious Change Collective to share her insights with us on the subject of Mental Health.

In line with the nature of Live Lunch, there was no real plan and we had no idea where the conversation would take us! However we hope you agree, this is an episode that offers a huge amount of value from someone who exudes grit, resilience and determination!

Let’s get real – creating an email nurture sequence is not one of the most exciting marketing activities in the world. That said, it is also one of the best ways of keeping your database working for you! There are several things to consider when you’re putting a nurture sequence together, but I’m going to try and keep this as succinct as possible. So, with that in mind, let’s just cover some of the core things you need to understand before implementing this type of email marketing campaign.

In this episode, Christina answers the following five questions...

What is an email nurture sequence?

Why would I use this email marketing strategy?

Where should I start with email nurture sequences?

What should be included in an email nurture sequence?

What else do I need to know about email nurture campaigns?

After a 13 month break, The Social Snippet Show is back!

In this episode, Christina not only explains where we've been hiding and why but also what's changed since you last heard from Green Umbrella Marketing.