The SocialGov Podcast

It's not a matter of if your organization will face a crisis. It's a matter of when. In the very first episode of The SocialGov Podcast, host Zack Seipert is joined by co-host Angela Ramirez, Communications Manager for the City of Lakewood, Colorado, to break down crisis communications for government social media and communications professionals.

Angela draws from her time as Social Media Strategist for the City of Tampa, Florida, where she led social media strategy through multiple hurricanes, the COVID-19 pandemic, and Super Bowl LV. She shares what she learned, starting with Hurricane Irma in 2017, and how government communicators at any level can prepare before an emergency hits.

In this episode:

• Why social media shouldn't be your only communications channel, especially in an emergency.
• Deciding who leads communications before a crisis hits.
• Why post-storm recovery can be a bigger lift than the storm itself.
• Tabletop exercises: practicing before the real thing.
• And more!

Resources mentioned:

• ⁠Example of "Alert Tampa" branding⁠

• ⁠⁠FEMA PIO training⁠⁠

• ⁠⁠Government Social Media Association⁠⁠

Connect with Angela Ramirez on ⁠LinkedIn⁠.

Subscribe to The SocialGov Podcast for new episodes every other week featuring government communicators from across the country.

Welcome to The SocialGov Podcast, a new show for marketing, communications, and public relations professionals in local, state, and federal government, hosted by Zack Seipert.

Each episode, Zack is joined by one of six rotating co-hosts from different government organizations, backgrounds, and skill sets. Together they talk openly about industry news, emerging trends, and ways to elevate your GovComms game.

Real people, real conversations, real takeaways. New episodes every other week.

Connect With Our HostZack Seipert: linkedin.com/in/zack-seipert/Website: zackseipert.com