The Socialista Podcast with Anna Khanna

What You Will Learn In This Episode:

- Why we must avoid paying attention to vanity metrics

- What can you expect from our next Ultimate Free Marketing Challenge

- Why having Instagram as your unique marketing tool is making you leave money on the table

- Why increasing video content is vital to growing your business

- How can external resources like Booksy or affiliate schemes help you improve your income

One of the things I'm strong about with beauty businesses is to diversify your income streams. If you have a saloon, you can add a training academy, you can rent rooms to other people, and another great option are affiliate schemes. 

Resources:

- Register for "Booked Out Beauty Boss" the ULTIMATE free marketing challenge to increase your income online 19/21/21 October 8pm BST at www.socialistamedia.co.uk/challenge

- Booksy: Visit booksy.info/anna50 to receive 50% off your first 3 months.

- Doll Beauty PRO: Visit www.instagram.com/dollbeautypro to earn more money from Doll Beauty products in your beauty biz.

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

It’s time to get your reels game whipped into shape. Creating content shouldn’t feel like a workout. If you’ve done the warm up, you’ve got the gear and your strategy is the perfect fit, creating Reels will be a walk on the treadmill.

That’s how it’s going to feel after you’ve finished my “5 Ways To Go Viral With IG Reels” masterclass, live on Instagram.


Thursday 23rd September 8pm BST 


We’re going to cover:

- How to get in on trending reels

- How to nail your reels transitions

- How to add music to your reels

- What you need to film epic reels

- How to prepare for a batch recording session

If your reels aren’t getting a personal best (some of ours are getting 90k+ views) then it’s time to up your game.

Let me be your personal trainer and start getting results like:

- A growing follower count

- More engagement & DMs

- Enquiries & SALES all from your content


Ready for reels that are AB-solutely pulling in the gains?!

Put Thursday 23rd September 8pm in your planner & let’s get that social SNATCHED! 

Resources:

- Right Light: https://www.amazon.co.uk/dp/B077VNHZY7?ref=exp_socialistauk_dp_vv_mw

- Bluetooth Clicker: https://www.amazon.co.uk/dp/B07L9VQ8T3?ref=exp_socialistauk_dp_vv_d

- Subscribe to Members Squad here: https://socialistamedia.co.uk/members-squad

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

After it's been confirmed that hashtags only work in captions and not in the comments, I've noticed a lot of confusion around this topic. For years, I've been putting the hashtags in the comments because they look cleaner, and they also looked better when I copied them to Facebook. So I've decided to dedicate this episode to hashtags because they are essential to get more reach and visibility. 

What You Will Learn In This Episode:

- What Instagram changed about hashtags

- What a hashtag set is and how it can simplify our lives

- Why copying and pasting hashtags is not a good idea

I hope this episode gives you an idea of the proper size of the hashtags and how helpful hashtags sets can be. If you need help with hashtags for your business, DM us with the word “hashtag” in your message and we’ll see how we can help you. 

Find out more about Socialista Industry Pro at https://socialistamedia.co.uk/industry-pro

Resources:

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

Today, we will learn how to start your side hustle as a social media manager, or if you are already one, to simplify and improve your systems and have a bootylicious bank account. Join me as I take you through the five tips to reach 5k months with ease, and without being glued to your phone. 

What You Will Learn In This Episode:

- How to become comfortable with replying to messages from clients hours after we received them without feeling we owe an apology

- The benefits of setting clear boundaries between our clients and us

- How to use our content to attract our ideal clients, and why we must be dangerously in love with our client niche

- The best way to find a balance between giving value for free, and creating sexy services to upsell

We need to normalise not working every hour of our day, and be comfortable working smarter rather than harder. Working from three or four o'clock in the morning up until eight at night used to be normal for me, but I’ve learned that is not the most effective way, and that there is a better way to reach 5k months. 

Find out more about Socialista Industry Pro at https://socialistamedia.co.uk/industry-pro

Resources:

- Free workshop - Tuesday, 31st August: 5 Steps to 5K as a Social Media Manager http://www.socialistamedia.co.uk/5-STEPS

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

This episode is about how I started my third side hustle as a social media manager. I've worked since I was 10 years old for the family business, so I’ve always been self employed. Besides the family business, I worked in network marketing for a franchise. But when I ventured into social media, I turned it into something that was only mine, and here’s how.

What You Will Learn In This Episode: 


- The useful lessons I got from working as a waitress and in McDonald’s

- How the feeling of loss rather than the feeling of gain can motivate you

- How to escape 100 hour work week and take your income to the next level

I have now got a strategy behind earning 5k months with clarity and ease, and now I'm teaching it in my first group program. If you want to learn how to do social media management from the comfort of your own phone and your own home, check out my 12-week accredited group coaching program to become a social media pro.

Find out more about Socialista Industry Pro at https://socialistamedia.co.uk/industry-pro

Resources:

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

In this episode, we will learn how to use influencers to scale and grow our business. We will dive deep into the different types of influencers, and how to reach them.

We will learn to create our content for them to share on their socials, and we will talk about how to pick the right one for our audience.  

What You Will Learn In This Episode:

- How powerful nano and micro-influencers can be

- Why I've decided to think twice before working with reality TV influencers

- What is the best way to reach an influencer, and how we can know if they will help us get more people

- How to create the perfect social media piece for an influencer to share

After deciding to start working with an influencer, we must ask them some stats, their story views and insights. Many followers don't guarantee story views, and on the other hand, if their audience doesn't match our target audience, their massive reach will be of no use for our business. 

Resources:

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

Today, we will talk about the best way to create eye-catching Instagram ads. I will share some experiences we had in my business, what went wrong, what worked, and what we've learned since.

We will go through the kind of images and the type of fonts that convert more, and the importance of paying particular attention to branding.

What You Will Learn In This Episode:

- Why it is not a good idea to create busy ads

- The kind of ads that convert more in my business

- The relevance of taking full face pictures for our ads, and the best way to show up on camera

- How keeping our branding and our ads aligned help us in our business

After spending a couple of thousands of pounds on cute ads that looked really well, we discovered that they weren't converting. If the ad looks good, but it is not clear what it is advertising, it will fail to convert. What has worked really well with us so far are clear, simple, and direct ads. 

Resources mentioned

- Naomi Chantelle Hair Products Instagram: https://www.instagram.com/naomichantelle_/ 

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/

In this episode, we will learn how to create engaging Instagram reels. We will go through the details of how to film our reels properly, what music to pick, and the best transitions for our videos. Then, I'll share my top tips to make engaging reels. 

What You Will Learn In This Episode:

- What changed on Instagram, and why we say it is not an only pictures platform anymore

- Why picking the right music is essential to make our reels engaging

- How to choose the best transition for your reel

- Five top tips for creating engaging reels

Right now, video platforms are the most successful and engaging. Video content gained lots of popularity lately, and that tendency doesn't seem like it will change any time soon. To keep it up with the trends, Instagram created IGTV in response to YouTube, IG stories in response to Snapchat, and now Reels in response to TikTok. 

Resources mentioned:

- Bluetooth Clicker: https://www.amazon.co.uk/dp/B07L9VQ8T3?ref=exp_socialistauk_dp_vv_d

- Ring light: https://www.amazon.co.uk/dp/B077VNHZY7?ref=exp_socialistauk_dp_vv_d

- Socialflix series - IG Reels Are The New Black: https://socialistamedia.co.uk/reels-training 

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/ 

Today, I will answer a question I get asked a lot: when is the right time to post on social media? We will talk about how the time of the day we choose to post affects the algorithm, and how we can decide when to publish our content.

What You Will Learn In This Episode:

- What is the best time for me to post and share my stories on Instagram

- How we can define when is the best time to post on social

- Why sales posts tend to get fewer likes, and why we shouldn't associate low engagement with the time we chose to post it

- What is the average number of posts we should put out there

Spending time deciding when is the right time to post will most likely lead us to not posting at all. Rather than focusing on whether it’s the right time to put our content out there, we should concentrate on creating engaging pieces that will give visibility to our posts at the end of the day. 

Resources:

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/ 

In this episode, we will learn how to build confidence to go live on social media. We will go through the details we need to observe before going live, creating an attractive cover photo, and the best way of starting our live.

I'll also share some advice from my own experiences going live.

What You Will Learn In This Episode:

- Why there is no need to be too nervous before going live

- The things we need to double-check before starting our live

- When is the right moment to start talking after we click 'live'

If we decide to record our live session on IGTV, that content can be repurposed. We can either edit it and transform it into several reels, or use it as a podcast episode. Regardless of the usual anxiety that going live can cause, it is an excellent opportunity to engage with our audience, and most importantly, to have fun. 

Resources:

- Ring light: https://www.amazon.co.uk/dp/B077VNHZY7?ref=exp_socialistauk_dp_vv_d

- Access the FREE Content Creation Masterclass https://socialistamedia.co.uk/ 

- Connect with me on Facebook https://www.facebook.com/socialistauk/ 

- Connect with me on Instagram https://www.instagram.com/socialistauk/