The Socially Savvy Agent

By Carrie Jo Little, Digital Marketing Strategist

Carrie J. Little, BS, MS is the Broker Owner of CARMARC Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertis... more

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FAQs about The Socially Savvy Agent:

How many episodes does The Socially Savvy Agent have?

The podcast currently has 196 episodes available.

The Socially Savvy Agent episodes:

October 17, 2021 The New Agent Checklist and More
In this episode, I share simple jumpstarting tips for a new agents. Every agent can benefit from this checklist. Grab your new agent journal and take notes.
Do you need to learn how to capture leads? Watch the "google forms how to video on Instagram or YouTube.

Let me know if you have questions and watch me on YouTube to learn every week.
Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com

...more
46min
October 01, 2021 Earn more money in real estate
In this episode I discuss, "how to earn more money in real estate".
This is the week of the DM. I get it! I do like to answer my Direct Messages. I probably won't answer right away, because our agents come first at CarMarc Realty Group. However, because I go live to educate the real estate industry I do answer your DM's eventually. Many of the DM's are around lead generation. So many agents are challenged with earning more money in real estate. So this week, on Friday, Let's chat over coffee at 9am around Earning more money, building an inbound lead generation business and a sustainable business.
I find that may of you want success over night. You want the leads to pour in, you watch the producing agents, get lead after lead after lead. And you can't understand why it's not happening for you. You even want the brokerage to give you leads. Extremely rare, and if they do, you will pay for that lead. There is no overnight success. Now, if you win the lotto that might help, but learning the game of real estate takes time, effort, education, putting the education into practice, and doing what other agents won't do.
Let me know if you have questions and watch me on YouTube to learn every week.
Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com
...more
48min
September 24, 2021The Basics of a market analysis
In this episode I share the basics of a CMA. There are basic steps when build a cma. Assuming you don't know the area you must use your information gathering sheet or google sheet or an evernote template. Today I am providing the basics of building a CMA
You need the details to create a market analysis 🧐.
Once you have the details you need the history of the property. I recommend previewing the home and getting the measurements. Assuming you don’t have the room measurements.
Rule of thumb is to always compare apples to apples 🍏
Example - Bartlett home and the two appraisers - listen to hear the full story
The listing agent should show up to an appraisal
Preview the home

Start with the home address. When building a cma in your mls - I prefer the mapping tool but you can stay within a mile of the home

If you are in a neighborhood that has a subdivision stay within the subdivision. If another subdivision is across the street and those homes sell for more in your subdivision has close deals the appraiser will stay within the same subdivision. Good try

I always put in the same criteria as a home in the MLS. Our MLS automatically counts the number of properties on or off the market as we search. Here are the steps, search by address using the map, depending on your MLS make sure you have the correct properties height, make sure you put in active under contract an off market.

Remember you need closed properties to get a value. And depending on your market place no more than six months.

I always try for five closed properties that are similar to the property I’m putting on the market. Do you need at least three to get an average or median. I always like five because an appraiser might not use the homes that I selected.

Once you have your list of homes you can build a one line summary or a side-by-side report. I simply old-school print out the listing sheets.
...more
18min
September 17, 2021Hit Your Network with a Bang
In this episode I share how to reach your network and your neighborhood with blitz marketing.
Ask yourself these questions Are you preplanning your marketing? Are you using blitz marketing? Are you generating leads with your marketing from your listings? And using a call to action? When you list a home the number one goal is to expose the home to the entire marketplace and help that seller, sell their home. Your goal is as an agent to follow through and make sure that happens. Your second goal is to build an awareness that you are an agent, a professonal agent and a competent agent. Your third goal that will come out of this marketing is to generate new business. In order to make a living you must become a listing agent. There are several spokes when you list a home. Think of your old school schwin bycicle. you have a wheel and several spokes. Steps when you have a new listing.
When you list a home you have the potential to reach
your network

the neighborhood of the home

the entire city of the home

the United States &

The world
When you list a home the best way to create a "Bang" is to have your marketing completed before the home hits the market. Your Spokes on your wheel might include:
Your postcard

Your brochures

Your intro letter to the neighbors

your open house

Broker tour if you have them - twilight open house

The email blast

your 60 second video and or reels

Your Facebook, Instagram and twitter posts

Are you creating an AD on social media

If you want to use Linkedin, create a write up and post it like a blog - some of us are using linkedin like Facebook - I need you to re-think this! Show the business world that you are a professional.
Let me know if you have questions and watch me on YouTube to learn every week.
Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com
...more
57min
September 07, 2021 Convert the listing appointment to an active listing
Are you the new kid on the block, the new agent or the seasoned agent working in a new area? Don't stress, you can convert potential sellers when you have the right tools. Are you a part of the “no network syndrome”? How about the fear of not converting when a potential seller invites you to their home to possibly list their house?
Converting clients into listings when you are the new agent, or the seasoned agent in the area or you just moved to an area where you don’t know anyone is not impossible. There are many ways to convert a potential seller when you are a new agent or new to an area. Below are quick strategies to convert sellers.
One of the first questions a seller might ask is "how many homes have you listed in the area"? Most agents freak out and then provide the standard answer, "I haven't listed any homes in this neighborhood, therefore, I am going to work harder for you". This is an old strategy taught to me back in 2001. Seller's are much more savvy today and we have to become more strategic then traditional strategy.
Your beginning strategy is to understand who is listing and selling the homes in the area. Start with looking up every agent that lists in the neighborhood and find out if they only list, do they do dual agency or do they bring in buyers!!! You may determine that many agents that list, are not the agents that sell those homes.
...more
37min
August 21, 2021The Key to Listing Leads - 12 month marketing campaign
If it were just this simple! You secured the listing and all you need is a buyer a contract and a closing! Now most of you know that there is more to this scenario. But for the sake of time let's just say this is where most agents end. We secure the listing, get the paperwork signed and add it to the MLS.
Even I wish it were this easy. Did you know that when one home in an area goes on the market there are two to three coming next. Why can't those listings be your listings? Well they can with a few basic steps. If you want to generate listing leads from an active listings there are a FEW musts. Yes, your must do's in real estate marketing include:
your listing is your brand - I don't care how old, clutter or messy the home is, you need a professional photo shoot for your listings. We beg you, please stop doing this alone. I get it, we want to save money, but the listing is your brand and the company you work for's brand.

You need a brochure for your listing. You can make one in minutes on Canva. If you work for a brokerage that has brochure template, please use those. You never know when someone stops by to interview you to list their home. It also helps you look professional. Even if, the home sells in 24 hours.

You also need to market the property for the seller.

Create a flyer for your listing. Even if you know the home will sell fast

Host an open house for every listing

If your state allows broker tours host a broker tour

Create a virtual showing video

Create a live "scheduled open house"

You need a just listed card - lead capture form to capture a name and email and maybe a phone number

Under contract post card &

A Just sold post card

Mail to the neighborhood & to the local businesses and the local schools (Post card) Live where you work" Start shopping for a home today! Use homesnap or what ever tool you have to capture a name, email and phone number.

You need a call to action on all of your marketing.

You have many opportunities to generate new leads: Consider using social media to generate leads and add your social media to your direct mail, email marketing and landing pages. Below are social media tools you can use to generate leads.
...more
41min
August 13, 2021Generate Leads with your listing
Ok, you secured the listing and all you need is a buyer a contract and a closing! Now most of you know that there is more to this scenario. But for the sake of time let's just say this is where most agents end. We secure the listing, get the paperwork signed and add it to the MLS.
Even I wish it were this easy. Did you know that when one home in an area goes on the market there are two to three coming next. Why can't those listings be your listings? Well they can with a few basic steps. If you want to generate listing leads from an active listings there are a FEW musts. Yes, MUSTS
your listing is your brand - I don't care how old, clutter or messy the home is, you need a professional photo shoot for your listings. We beg you, please stop doing this alone. I get it, we want to save money, but the listing is your brand and the company you work for's brand.

you need a brochure for your listing. You can make one in minutes on Canva. If you work for a brokerage that has brochure template, please use them. You never know when someone stops by

You also need to market the property for the seller.

Create a flyer for your listing. Even if you know the home will sell fast

Host an open house for every listing

If your state allows broker tours host a broker tour

Create a virtual showing video

Create a live "scheduled open house"

You need a just listed card - lead capture form to capture a name and email and maybe a phone number

Under contract post card &

a Just sold post card

Mail to the neighborhood & to the local businesses and the local schools (Post card) Live where you work" Start shopping for a home today! Use homesnap or what ever tool you have to capture a name, email and phone number.

You need a call to action on all of your marketing.

14 social media
Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com
...more
32min
August 06, 2021 Calls To Action, That Generate Listing Leads!
Are you using the right Calls to Action?
In this episode I share my tips on the best Calls to Actions to help generate leads.

Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com
...more
33min
July 23, 2021 Generate Leads with Your Digital Brand
Generating leads is the first step in maintaining a sustainable business. As a broker owner, REALTOR or team member we are all responsible for generating leads. It's not your brokerages, broker or managing brokers job! period. If the company you work for provides leads you can best believe you are paying for those leads.Do you want to generate leads on social media?
Who is likely to hire you from social media?
What are your brand colors? Do you have brand colors?
Who do you want to hire you from social media?
What might not be working!
Who do you want to hire you from social media?
Your content tells us everything about who you are.

Subscribe to my YouTube Channel https://www.youtube.com/c/CarrieJLittle
Follow me on Instagram www.instagram.com/CarrieJoLittle
Read my blog www.SmartGirlMedia.com

...more
49min
July 15, 2021Building Wealth as a Real Estate Agent Starts with your why
Why do you want to sell real estate? Is your Why compelling enough to keep you motivated?
Mail to your subdivision each month – if this is the first time, weekly for one month then every two weeks for the second month then monthly. A great way to dominate. Use Remine to break it down with data for predictive analytics

Do you have a buyer that needs a house? Mail to the area your buyer wants to live in.

Take the renters list from the mls from the past year and upload that list to remine and target absentee owners

Take your list of closed deals and upload to remine

Create market data tips for social media weekly

Homesnap - likely to list is a feature in Pro provided by many MLS's

And you must be consistent. “Everything works if you work”.

https://www.youtube.com/c/CarrieJLittle
www.instagram.com/CarrieJoLittle
www.SmartGirlMedia.com
...more
42min

FAQs about The Socially Savvy Agent:

How many episodes does The Socially Savvy Agent have?

The podcast currently has 196 episodes available.