I just finished Tony Robbins' free 3-day virtual event, and it completely shifted my identity. Nothing he said was brand new information but the way he said it, the stories he told, and the energy he brought changed everything for me.
In this episode, I'm getting vulnerable about the identity work that broke me open, the excuses I've been making, and how I procrastinated for 2 weeks on launching something I promised myself I would do.
If you've been procrastinating, doubting yourself, or staying stuck in an old identity then this episode is your wake-up call.
In this episode, you'll learn:
- The 3-step framework for success: Pattern Recognition, Utilization & Creation (and the Starbucks example that explains it all)
- The seasons of business: Spring, Summer, Fall & Winter (and which one you're in right now)
- Why "the strongest force in human personality is the need to stay consistent with how we define ourselves"
- My vulnerable truth: The old story that's been keeping me stuck (and how I'm rewriting it)
- The 7 steps of The Hero's Journey (and how to apply it to your business)
- How I finally stopped procrastinating and kept my promise to myself
- The path to breakthrough: What do you really want? And what's stopping you?
RESOURCES MENTIONED🎙️ The Presence Freedom Series (FREE 7-episode private podcast)
Learn what presence freedom is, why it matters, and how to build your life and business around it.
💗 The Mom Yes Day Challenge (FREE monthly challenge starting Feb 18th)
Every 3rd Wednesday, mamas around the world are giving themselves a full Yes Day. Join us!
Includes: Toolkit, Presence Freedom Series, guided visualizations, community access & chance to win $100/month
☕ One-on-One Freedom Coaching Calls ($100/hour)
Need personalized support with systems, strategy, or working through what's holding you back? Book a single hour—no packages, no commitments.
📚 Tony Robbins x Alex Hormozi Interview
The powerful interview about emotional connection to success
TIMESTAMPS[00:00] Intro: Tony Robbins shifted everything for me
[03:45] Day 1: Pattern Recognition, Utilization & Creation
[06:20] The Starbucks example (how patterns create success)
[08:30] The Seasons of Business: Spring, Summer, Fall, Winter
[12:15] Day 2: Identity work (the day that broke me open)
[15:00] "The strongest force in human personality is the need to stay consistent with how we define ourselves"
[18:40] How to get rid of an old identity: Question it
[20:30] The power of a brand (Coke, Apple, Google, ChatGPT)
[23:10] My brand pitch: "I bring presence back into your business and life through soft systems and intentional support"
[25:45] The 5 keys to building a powerful brand
[28:20] Transactional vs. Relational business
[30:00] The vulnerable share: What I really want (and what's been stopping me)
[35:15] "I'm the problem. It's me."
[38:00] How I procrastinated for 2 weeks (and what finally got me to act)
[42:30] Day 3: The 3 Keys to Breakthrough (State, Story, Strategy)
[45:10] The 7 Elements to a Story
[48:00] The Hero's Journey (7 steps)
[52:30] The Path (7 steps from "What do you want?" to breakthrough)
[01:00:00] What I'm committing to moving forward
[01:03:15] Your wake-up call + How I can support you
[01:06:00] Outro
Get notifications when new episodes drop by tapping the "follow" button!
Need support? Email us at [email protected]
Join our Soft Sunday Newsletter
And if you loved this episode, follow me on insta & let me know by leaving a review! 👯♀️
Want to be a guest on the podcast? Fill out this form and let's connect!
Grab some Soft Hustle Mama merch HERE. 💕
+ Share with a friend you think could benefit from this message! 💋
