Big World

The Soft Power of Muppets


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Generations of Americans grew up in front of Sesame Street, but it might surprise you to learn that children all around the world are reciting “Rubber Ducky,” too – in many different languages and alongside characters we’ve never seen.
In this episode Professor Moland joins us to discuss just how Nigeria’s Sesame Square presents a unique case study for the soft power of educational programming abroad, including what the United States hopes to gain by funding the program (03:57) and how the history of Nigeria’s educational infrastructure influences viewership (06:02).
Learn how Big Bird is breaking down barriers and unifying Nigerian identities (15:09) while actively combating extremism amid kidnappings by the terrorist organization Boko Haram (17:14). Also, find out how the revolutionary program is tackling country-specific sensitivities and challenges with local Muppets like the HIV-positive Kami (20:05).
We ask Moland about the peace education policies she would implement to help combat conflict in our “Take Five” segment (08:31), and we learn to understand more about the nuances of identity, including how they help and hinder othering.
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