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The Softball Question Most Intake Reps Miss [022]
“I’ve never needed a lawyer before. Why do I even need one for this case? I haven’t broken any bones.”
For most intake reps, that question creates hesitation. But hesitation loses cases.
In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why intake isn’t about collecting data—it’s about competition. If your team doesn’t adopt the mindset that every call is the race, you’ll lose clients to firms that do.
What You’ll Learn:
🔹How to anticipate PI client objections before they’re asked
🔹Why nervous, first-time claimants need reassurance, not scripts
🔹How to treat every intake call like the one shot it is
🔹Why decisions must come in minutes, not hours
🎧 Every call matters. Listen now and learn how to make sure your firm wins the first conversation.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
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By Gary Falkowitz“I’ve never needed a lawyer before. Why do I even need one for this case? I haven’t broken any bones.”
For most intake reps, that question creates hesitation. But hesitation loses cases.
In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why intake isn’t about collecting data—it’s about competition. If your team doesn’t adopt the mindset that every call is the race, you’ll lose clients to firms that do.
What You’ll Learn:
🔹How to anticipate PI client objections before they’re asked
🔹Why nervous, first-time claimants need reassurance, not scripts
🔹How to treat every intake call like the one shot it is
🔹Why decisions must come in minutes, not hours
🎧 Every call matters. Listen now and learn how to make sure your firm wins the first conversation.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.