Avoiding video today is a bit like ignoring email in the 90s.
You don’t have to become an influencer. You don’t have to dance on TikTok. But if you work for yourself, video is no longer optional.
Used strategically, it can win work, save time, pre-qualify leads, and boost credibility.
Here are five videos every independent professional should consider: a clear introduction, what you offer, testimonials, how to work with you, and a simple behind-the-scenes look.
—
I share these ideas weekly in my newsletter, The Solo Sauce. Subscribe via the link in the description.
—
The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building something of their own.
Short, sharp ideas on creativity, business, and staying sane while working solo.