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Tucked along the charming streets of historic St. Augustine, Get Lit Boutique is where fashion, literature, and entrepreneurship beautifully collide. Jenny Sanzo shares the story behind her unique bookish boutique and the 13-year dream that lived quietly in the background before finally becoming a reality. From fashion blogging and personal styling to building multiple businesses and curating a one-of-a-kind retail experience, Jenny's journey is a testament to trusting your passions, embracing unexpected opportunities, and having the courage to take the leap when the timing is right.

This conversation explores entrepreneurship, personal growth, resilience, work-life balance, social media, motherhood, and navigating life's unexpected challenges. Jenny opens up about building a business from the ground up, overcoming a breast cancer diagnosis just months after opening her storefront, and learning to prioritize health, family, and authenticity along the way. A heartfelt and inspiring episode for entrepreneurs, dreamers, book lovers, and anyone who has ever carried a vision in their heart waiting for the right season to bring it to life.

Chapters
00:00 From Dream to Reality: The Birth of Get Lit Boutique
03:03 Navigating Life Changes: Moving and Starting Anew
05:57 The Journey of Entrepreneurship: Building a Business
08:52 Overcoming Challenges: Health and Business
11:55 Authenticity in Business: Embracing Realness
14:58 Social Media Struggles: Finding Balance and Authenticity
18:10 Prioritizing Health: Lessons Learned from Adversity
20:45 Empowerment Through Sharing: The Power of Community
23:33 Rejuvenation and Nature's Embrace
25:50 Motivation and the Power of Deadlines
27:29 Work-Life Balance: Seasons of Life
28:47 Community Support and Engagement
30:44 The Impact of Organic Marketing
32:42 Dreams of Design and Entrepreneurship
34:49 Navigating New Platforms and Selling Strategies
36:40 Literary Inspirations and Personal Growth

Connect with Jenny Sanzo on Instagram: @JennySanzo and www.getlitboutique.com

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Nestled in the heart of St. Augustine, Annie Hock Photography captures more than beautiful images—she preserves stories, milestones, and memories that last for generations. Annie shares her journey from a graphic design background and homeschooling mother to building a thriving photography business spanning California, South Carolina, and Florida. What began as a creative outlet photographing her own children organically evolved into a successful career rooted in connection, authenticity, and artistic expression.

This conversation explores entrepreneurship, motherhood, faith, creativity, work-life balance, and the courage to pursue a passion that doesn't always follow a traditional path. Annie opens up about building a business while raising a family, navigating burnout, finding mentors, trusting God's direction, and creating a life that feels aligned with her values. A heartfelt episode for entrepreneurs, creatives, photographers, and anyone seeking the confidence to follow their calling and build a life beyond their dreams.

Connect with Annie Hock on Instagram: @AnnieHockPhotography

Chapters
00:00 The Journey Begins: From Hobby to Profession
05:59 Transitioning to South Carolina: A New Market
12:06 Finding Balance: Creativity vs. Business
17:20 The Power of Collaboration
20:54 Navigating the Photography Business
25:10 The Journey of Entrepreneurship
29:37 The Art of Letting Go
30:58 Capturing Moments: The Art of Photography
32:02 Transitioning Businesses: From California to South Carolina
33:27 Adapting to New Markets: The Photography Business
34:53 The Importance of Personal Branding in Photography
36:03 Building Human Connections Through Social Media
38:00 Finding Your Passion: The Journey of Self-Discovery
40:08 The Role of Education in Career Choices
41:53 Breaking Free from Traditional Career Paths
43:59 Encouragement for Aspiring Entrepreneurs
47:20 The Importance of Encouragement
48:16 Finding Your Passion and Avoiding Burnout
49:14 Understanding Yourself Through Personality Tests
50:23 The Unexpected Transformations of Business
51:23 Creating Family Connections Through Meals
52:17 Inspiration from Balanced Women
53:22 Faith and Trust in Life's Journey
54:19 Handling Challenges with Grace
55:25 Defining Accomplishments in Life and Business
56:14 Advice for New Entrepreneurs
57:21 The Value of Mentorship
58:17 Living Your Dream Life
59:21 Advice for Those Struggling in Business

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Nestled within the vibrant arts community of St. Augustine, mixed media artist Vanessa Hajje is creating a world where color, texture, and creativity come alive. In this inspiring conversation, Vanessa shares her journey from massage therapist and acupuncturist to full-time artist, revealing how art became both a creative outlet and a path to personal freedom. Through layers of paint, collage, nature, and intuition, she has built a business rooted in courage, self-expression, and the belief that creativity belongs to everyone.

This episode explores entrepreneurship, artistic vulnerability, overcoming self-doubt, raising creative children, and the importance of play in both life and business. Vanessa opens up about taking risks, trusting the creative process, building a successful art career later in life, and why she believes every person is inherently creative. A beautiful conversation for artists, entrepreneurs, dreamers, and anyone seeking the courage to create a life that feels truly their own.

Connect with Vanessa Hajje: @VanessaHajjeArt

00:00 – Welcome to Vanessa Hajje’s Art Studio
01:15 – Mixed Media Art & Finding Joy Through Creativity
03:32 – Becoming a Professional Artist at 45
05:04 – Why Art Became Therapy and a Lifeline
07:09 – Creating a Vivid Dream World Through Color
08:27 – Courage, Creativity & Taking Artistic Risks
14:19 – Why St. Augustine Feels Like Home
19:03 – Morning Routines, Inspiration & Creative Flow
23:16 – Entrepreneurship, Freedom & Living Creatively
38:16 – Advice for Artists: Courage Over Fear

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Nestled in the heart of North Florida, Clean & Curly Salon is more than a hair salon — it’s a calming space where women are encouraged to embrace their natural beauty and feel confident in their curls. Nichole Clark shares her inspiring journey from social work and therapy to becoming a curly hair specialist and entrepreneur, building a business rooted in authenticity, clean beauty, wellness, and genuine connection.

This conversation explores entrepreneurship, motherhood, personal growth, and the courage it takes to leave behind a career that no longer aligns. Nichole opens up about building a purpose-driven business, creating a serene experience for her clients, and why “sometimes pain is necessary for growth.” A heartfelt episode for entrepreneurs, creatives, and anyone learning to trust themselves and follow what truly lights them up.

Connect with Nichole Clark: @SalonCleanCurly

This episode's Founding Sponsor: www.anastasiadesigngroup.com and find them on social media:  IG @AnastasiaDesignGroup and on FB @AnastasiaDesignGroup

Chapters

00:00 – Welcome to Clean & Curly Salon
01:05 – From Social Work to the Hair Industry
02:47 – Leaving a Career That No Longer Felt Aligned
04:21 – Discovering a Passion for Curly Hair
09:20 – Becoming a Business Owner Unexpectedly
14:32 – Building a Salon Focused on Comfort & Connection
18:17 – Motherhood, Entrepreneurship & Flexibility
22:43 – Morning Routines, Family Life & Balance
33:28 – Clean Beauty, Non-Toxic Products & Healthy Hair
43:11 – Mantras, Growth & Following Your Purpose

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Tucked along West King in the heart of St. Augustine, Maracuya by Llama was created by Staci Cleveland and Marcel Vizcarra as a vibrant extension of their love for flavor, creativity, and community. Inspired by travels through Costa Rica and Marcel’s Peruvian culinary roots, the couple transformed a historic former brothel into a colorful coffee and dessert shop centered around exotic flavors, thoughtful details, and genuine connection. Along the way, they learned how to balance entrepreneurship, creativity, partnership, and community while building a space completely outside the traditional mold. What they created is more than a café — Maracuya has become a welcoming gathering place filled with passion fruit-inspired creations, inventive lattes, intimate dinner experiences, and a sense of freedom that encourages people to slow down, connect, and fully express themselves.

Connect with Marcella and Staci: @MaracuyaByLlama

This episode's Founding Sponsor: www.anastasiadesigngroup.com and find them on social media:  IG @AnastasiaDesignGroup and on FB @AnastasiaDesignGroup

Chapters

00:00 – The Story Behind Maracuya by Llama
02:00 – Bringing Exotic Flavors & Passion Fruit to St. Augustine
05:36 – Opening Day Chaos & Building the Team
09:12 – “Fuel Your Passion” & Baking During COVID
11:29 – Leaving the Corporate Grind & Starting a Business
13:39 – The Historic Building & Unique Atmosphere
17:01 – Culinary Inspiration, Travel & Creative Collaboration
18:26 – Intimate Wine Pairing Dinners & Storytelling Through Food
20:31 – Entrepreneurship, Community & Serving the Locals
28:24 – Collaboration, Creativity & Living the Dream Life

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Tucked inside one of St. Augustine’s most respected creative spaces, Anastasia Design Group has become a reflection of artistry, resilience, and decades of entrepreneurial grit. Valerie and Natalie share the realities of building a successful interior design business from the ground up — navigating creativity, construction, cash flow, partnerships, motherhood, and the emotional weight that often comes with entrepreneurship. Their conversation explores the beauty of designing homes that truly reflect the people living in them, the importance of intuition and authenticity in business, and the lessons learned through years of trusting themselves, adapting through uncertainty, and creating a life rooted in both freedom and purpose.

Connect with Founding Sponsor Anastasia Design Group:  www.anastasiadesigngroup.com and find them on social media: IG @AnastasiaDesignGroup and on FB @AnastasiaDesignGroup

Chapters

00:00 – The Story Behind Anastasia Design Group
 01:42 – Starting a Design Career Through a Cold Call
 05:06 – The Reality of Running a Creative Business
 07:55 – Navigating Entrepreneurship, Risk & Uncertainty
 10:39 – Authenticity, Integrity & Designing Without Ego
 14:23 – Discovering a Client’s True Style
 18:04 – Freedom vs. Responsibility as a Business Owner
 20:06 – Delegation, Teamwork & Letting Go of Control
 25:17 – Inside Furniture Market & Industry Trends
 29:31 – Multiple Income Streams & Financial Survival
 42:00 – Evolving From Mentor & Assistant to Creative Partners
 51:57 – Entrepreneurship, Self-Awareness & Building a Creative Life

Connect with Host Leandra Sweet: @TheSoulLedSessions

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Tucked into the heart of Uptown St. Augustine, Cookiebird Ice Cream Bar was born from a dream Mike and Kate Alfieri never imagined would fully come to life. With no formal restaurant background and years spent in corporate careers, creative work, and family life, the couple took a leap into entrepreneurship fueled mostly by instinct, passion, and a love for community. Along the way, they learned everything from staffing and customer service to soft serve recipes, machine repairs, and the delicate balance of running a family business together. What they created is more than an ice cream shop — Cookiebird has become a nostalgic gathering place rooted in connection, wellness, creativity, and the simple joy of slowing down for something sweet.

Follow Mike and Kate: @Cookiebird_IceCreamBar

This episodes Founding Sponsor: www.anastasiadesigngroup.com and find them on social media: IG @AnastasiaDesignGroup and on FB @AnastasiaDesignGroup

Chapters

 00:00 – Behind the Scenes & Starting Over
 00:44 – The Dream Behind Cookie Bird Ice Cream
 02:51 – From Corporate Careers to Entrepreneurship
 05:04 – Learning to Lead, Pivot & Build a Team
 07:30 – Why St. Augustine Inspired the Business
 09:48 – Creating Clean, Nostalgic Soft Serve for the Community
 12:08 – Building a Local Gathering Place & Family Memories
 16:09 – Entrepreneurship, Personal Growth & Morning Routines
 23:05 – Balancing Marriage, Parenthood & Business Ownership
 39:12 – Advice for Young Entrepreneurs & Dreaming Bigger

Connect with Host Leandra Sweet: @TheSoulLedSessions