The Soulful Business Show™ with Cailen Ascher

When I asked the members of my Uplifted Mastermind™ what their favorite takeaway was, they agreed that discovering their Signature Process was a game changer. It made a huge difference on every level of their business from marketing to sales to delivery.

They enrolled clients, created sales funnels and built new programs all because of the clarity and inspiration they received from uncovering their Signature Process!

Based on that feedback from those lovely ladies, I thought it would be fun to share with you today some ways to go about uncovering your signature process, so that you, too, can experience the benefits like they did.

But first, let's talk about exactly what a Signature Process is…

The way I define it is that it's the methodology you follow when working with a client. It's essentially the journey you take them on from start to finish.

The funny thing is, many of us know this intuitively, but we've never taken the time to outline it on paper. Which, once you do, you'll soon see how helpful it is, how much clarity it offers you and how many ideas it generates. So good!

Once you know your Signature Process, you're able to:

• Use it as a marketing tool - talk about it in emails, on Facebook Lives, during webinars
• Use it to close the sale - clients like knowing that you're clear on your process! Go figure!
• Use it to help with delivery - you can use this as the backbone of your program, course or 1x1 offer
• Use it to help you generate ideas - Where within your process do people need the most support? How can you help them? Is there something you can offer/create?

Ok, so now that you know what it is and how tremendously useful it is, let's talk about how to uncover what your Signature Process is.

I've found the best way to uncover it is through a bit of Q&A. It may be useful to respond to these questions using a voice recording app to capture all your brilliance :-)

1. What does success look like for your ideal client?
2. What is their desired end result?
3. What are they struggling with that is keeping them from success?
4. What is the 1st step you take clients through when you work with them?
5. What is the next step? The next? (keep going until you feel like you've covered them all)
6. Are there any holes?
7. Are there any steps that can be combined or streamlined?
8. Now, try to break it down into 3 to 9 steps total!

Ok, so that's the super quick version of creating your Signature Process. On Thursday, July 30th at 12pm ET, I'm hosting a special training inside my Facebook Group where I'll walk you through my entire Six-Figures Made Simple Framework, so you can see my signature process in action and learn what it takes to build a 6-figure business while working just 3 days a week. Plus, this training will give you a little taste of what I teach the members of my Uplifted Mastermind™. Click here to save your seat for the training.

Right now, we're looking for 15 outstanding women to join the Fall 2020 cohort of the Uplifted Mastermind™ (several spots are already filled!). When you join the mastermind, my team of coaches and I work alongside you to help you develop, refine and leverage your Signature Process for maximum impact and revenue generation. It is a game changer!

In addition to helping you with your Signature Process, inside my Uplifted Mastermind™ we work with established business owners (making at least $2K per month) to triple or quadruple their revenue, streamline their business and work schedule, hire their first (or next!) team member and start running their business like a CEO, instead of a scrappy solopreneur.

Our goal for you is that during your time inside the mastermind, you make back at least 3x your investment!

If you'd like more information about my Uplifted Mastermind™ click here.

Or, if you're feeling like this is exactly what you need right now, click here to book a call with me to explore if it's a good fit for you + your business right now.

With love, Cailen

P.S. Did you hear?! Thursday, July 30th at 12pm ET, I'm hosting a FREE training inside my Facebook Group where I'll walk you through my entire Six-Figures Made Simple Framework, so you can see my signature process in action and learn what it takes to build a 6-figure business while working just 3 days a week! Click here to save your seat for the free training.

I get it. Selling can be awkward and uncomfortable.

I remember back when I first started conducting sales calls, I would get so nervous that I'd feel sick to my stomach, fumble my words and blush the entire time (thank goodness they weren't video calls!).

With time and practice the awkwardness softened, but I still had no strategy. This meant I was having a lot of nice calls with people, but I wasn't hearing a lot of YESes on those calls.

I realized that I needed help, so I hired a coach to teach me how to convert more leads into clients. And you know what, having a process to follow really helped! Go figure! I busted through my $3-5K ceiling and had my first $32,000 month!

That was back in early 2016, and since that time I have worked with 7 high-end coaches, and you know what they ALL have in common?! They all teach SELLING. Why? Because, you don't have a business if you're not making money, and you'll never have a 6-figure business if you don't improve your sales confidence and follow a process on each and every one of your sales calls so you can replicate good results.

This all probably makes sense to you, but you know what I often see? Women backing away from working on their sales skills because it's out of their comfort zone or because selling makes them feel gross.

But you know what? All that tells me is that they haven't yet learned the right way to sell.

And that "right way" is to Sell with Love.

There is a lot to cover with this topic, which is why I'm hosting a brand new workshop called Selling Made Simple this Friday (you can purchase your ticket here) but to give you jumpstart toward improving your sales skills, I want to share some simple strategies with you right now :-)

There are a few key things you can do BEFORE a sales call to increase the likelihood of it going well for you and feeling good for the person on the other end, too. Here they are..

1. Set an Intention — Yes, of course you want to get a client and make money, but underneath that, what is your intention for the call? To hold space for this new person, to have an energizing conversation, to connect, to offer value, to have fun? When you tap into your real intention, it takes some of the pressure off.
2. Gather Intel — Before you get on a sales call with someone, it's really important to know a bit about them so you can arrive prepared. At the time of booking the call, have them fill out a quick get-to-know you questionnaire so they can share with you what they're struggling with, what their goals are and how ready they are to make a change right now.
3. Step into Your Power — If you tend to get nervous before sales calls, take a few minutes pre-call to center yourself. Take 5 deep breaths to calm your sympathetic nervous system (the flight or fight response) and then assume a "Power Pose". Stand-up with your feet a little wider than hip distance, spine straight and tall and hands on hips to channel your inner Superwoman. (There's science behind this! Check out Amy Cuddy's TED Talk if you're curious about why this works.)
4. Create a Conducive Environment — Don't try to multitask while on your call. Make sure you're in a quiet space where you won't be disturbed, and ask the person on the other end to do the same.

I promise that if you do these things before your next sales call, you'll enter into it feeling calm, grounded and clear.

Now, I know what you're thinking…

I love these tips, but what do I do once I'm actually on the call? What do I say? How do I structure it? How do I make selling feel natural and not so awkward?

Well, that is a conversation for another day. But luckily for you, that day isn't far away!

This Friday July 24th, I'm hosting my Selling Made Simple Workshop from 10am-1pm ET, and during that special event, I'm going to cover exactly what to do and say during a sales call to improve your confidence + conversion rate! Purchase your ticket here.

When you attend the workshop, you will...

• Learn Cailen's simple 8-step process for confident sales calls that convert!
• Release money blocks that are keeping you from 6-figures
• Set bigger sales goals than ever before and leave confident + ready to reach them
• Get a look inside Cailen's business at the way she sets her goals, sells her offers and runs her business
• Q&A and hot seat coaching
• Gorgeous workbook to walk you step-by-step through all workshop trainings + ensure you get the most out of it

And, the cool thing is, when you improve your sales confidence and selling tactics, here's what happens…

• You feel confident to charge more $$$ for your valuable services
• You convert more people into clients on sales calls
• You are ready and excited to have sales conversations!
• Revenue can 2x-3x because you finally have a system for selling
• You start attracting more of the right people to your work (hello high-end clients!)
• People pay you on the phone! They WANT to give you their credit card number!

Sounds pretty amazing, right? Well it is! I've lived it, and the women who purchase a ticket for Friday's workshop will get to experience it, too. I hope you decide to join us!

Purchase your ticket here — there are limited spots + they're filling fast!

With love, Cailen

Do you ever feel like everyone else is good at selling, but not you? Like everyone else is getting clients, making money and finding the whole thing easy?

Well let me tell you something, if people aren't buying from you, there's a reason. But, here's the really good news — 99% of the time it's something totally fixable :-)

Over my 5 years as a business coach, I've noticed that these are the most common reasons that prospects aren't buying from you. Notice if any catch your attention…

1. You're not selling anything!
2. You're not asking for the sale!
3. Your money mindset is sabotaging you
4. You're not screening people before sales calls
5. You don't have a strategy behind your sales calls

Now, let's dive a little bit deeper into each one of these.

#1 — If you're not selling anything, you cannot possibly expect people to buy from you. Sending emails, doing FB Lives and posting on social media won't automatically get you sales if you're not selling anything. If you want more sales, figure out what you want to sell and start talking about it.

#2 — Once you decide that you're selling, you need to actually invite people to buy from you. Send personal emails, DMs and Loom videos. Make a wish list of your dream clients and reach out to them directly. Don't just rely on sales emails and some social promos to do the selling for you. Prospects like a personal touch! (Just think about your own buying behavior!)

#3 — Another thing that can trip us up is our Money Mindset. If you constantly feel like you're charging too much and can't even say the price of your offer without blushing, you need to make releasing those money blocks a priority. Notice the most common negative thought offenders and address them head on. Ask yourself, "is this thought even true?" and then make it your mission to disprove it!

#4 — If you're getting people on sales calls, but nobody's buying, one issue might be that you're talking to people who aren't actually a good fit for your offer, which tells me that you need to screen people. This is simple as having people answer a few questions related to your area of expertise, their struggles and their goals so that you can pre-determine if it's worth your time getting on the phone with them.

#5 — This one is a big one. If you're not using a sales call strategy, you have no way of evaluating what's working and what isn't. Every time I get on a sales call, I follow the same 8-step process that I know works really well. Sure, not everyone says YES, but because I've refined this process over the years, I know that it gets all the right people to say YES!

SPECIAL ANNOUNCEMENT: If you're ready to increase your sales and want to learn my (1) favorite strategies for feel-good selling, (2) how to release money blocks that are sabotaging your success and (3) my 8-step process that'll have you hearing YES! on heck-of-a-lot more sales calls, click here to add your name to the waitlist for my Selling Made Simple LIVE Workshop that I'll be hosting on Friday, July 24th.

If you have something you're excited to sell and that you know will help people, there's no reason to feel icky or weird about selling. People need what you have to offer, so let's sell it to them in a way that feels really good for you and for them.

Click here to add your name to the waitlist for the Selling Made Simple Workshop, and you'll be the first to hear when the limited tickets go on sale on Monday (plus you'll receive a special discount code to make attending a no-brainer!).

Let's get those prospects buying!

With love, Cailen

Do you know the primary thing that holds us back in business (and life)?

You may be thinking it might be a lack of training, lack of money or lack of ambition. But no. I've not found that to be true.

The #1 thing that holds us back is...

Our limiting beliefs — the things we think are true and therefore reinforce for ourselves, consciously and subconsciously, day in and day out.

And today, we're going to bust through some myths that you might be buying into when it comes to growing and scaling your business.

If you've hit a plateau in your business when it comes to your time, energy or income, you're likely unknowingly believing one (or all!) of these common myths about scaling your business.

But here's the good news...

Once you see the belief for what it really is — just an unhelpful myth — you can choose new beliefs that do serve you and allow you to scale your business with ease.

Here are some common myths about scaling your business:

1. You need to have lots of offers in order to scaleThis is one I see ALL THE TIME, and I'm excited to "bust" it today! You do not need a lengthy menu of services to scale to 6-figures or beyond. The best and easiest way to grow your business quickly is with ONE signature offer. (If this news has you excited, click here to join our free 6-Figure Offer Challenge to learn how to scale to $100K with ONE offer.)
2. You can't scale high-ticket offersMost people think you can only scale with an info-product. But that is totally bogus! You can totally scale a high-ticket offer without it eating up any more of your time or energy. You can hire a team member to help you, train mentors to coach alongside you, transform it into a group program, or some other brilliant leveraged idea. If you have something that's selling well, figure out how to sell more of it! Want help figuring out your ONE brilliant offer? Click here.
3. You need to have a complex funnel to help you scaleAs our business grows, things naturally get more complex. But that doesn't mean we need to make them unnecessarily complex — or fear complexity so we don't do anything at all. Yes, a tricked-out funnel (if it converts well) will help you scale, but that's not where you start. The first thing you need to consider is how you can rejig your signature offer so that you can enroll people into at any time. Once you map out how that can happen, growth will naturally occur because you won't have to "shut the doors". You can keep enrolling as you find new people!
4. You need to "wait" until you're more ready/skilled/rich/etc. before you scaleIf you've been in a business a few years and are making at least $2K/month consistently, it's time to think about how to scale up. You don't get to 6-figures by accident. You get there intentionally! So, stop waiting for "someday" when you're "ready", and start taking action now. You'll thank yourself for it later! Need some guidance about how to scale with ONE signature offer? Join our 6-Figure Offer Challenge starting July 13th.
5. You need to have a big team before you scaleFalse! You can lay the groundwork for scaling right now by setting up simple systems that make your workflow easier. And, most importantly, you can zero in on ONE signature offer to focus your efforts on, instead of diverting your focus by creating tons of new services. If you're ready to take your business to the next level, click here to join the challenge.

So there you have it!

We've debunked the most common myths around scaling your business. I hope you're feeling ready to get off the bench, and start taking action to grow your business to the next level.

I also hope you've also decided to join me for the 6-Figure Offer Challenge coming up next week. I'm going to teach you how to create ONE OFFER that can make you $100K in the coming months! Click here to save your spot.

With love, Cailen

I've got some seemingly counterintuitive advice for you today, and I promise you that if you implement this, it'll change everything in your business for the better.

Ready? Here it is...

If you want to make MORE money in your business with more ease, have FEWER offers.

On the surface, this advice might seem cuckoo bananas (as my 5 year old would say).

Why would you scale back your offerings in order to increase revenue? Won't that eliminate sales? Won't that reduce the number of potential clients?

No.

And here is why...

When you have a full menu of offers, it splits your focus and divides your energy, and it confuses your potential clients.

If you are making less than $100K per year in your business, my best advice is to pick ONE signature offer (preferably a high-ticket one-on-one service) and ride it all the way to 6-figures.

Let's dive into 2 (fictional) examples to really drive this home:

1. Sally is a solopreneur which means she has to manage all the pieces of the business herself. In January she launches her 1x1 offer and gets 5 clients (she wanted 10) and makes $25,000. Disappointed, in February she spends the entire month creating a new group program because she was freaked out that the price of her 1x1 was too high. In March she gets 8 clients for her group program (she wanted 15) and makes $16,000. In April, again freaked out that she's charging too much, she uses all her working hours to build a course and decides to sell it for $500. In May she opens the doors to the course and wants 25 sales but only gets 5 for a total of $2500. Because of this, Sally decides not to hire the VA that she desperately needs to help her manage all these programs. She thinks that her audience must "not be buyers" and after 3 weeks of creation time launches an intro offer for $50. She gets 10 sales making $500, but she wanted 30 sales. It's now June, and she's questioning everything and worrying that her business won't survive. She stops working with her coach in order to save money. Total Sales in 6 months: $44,000 (Let's be clear, this sales number is GREAT! But the thing is, Sally isn't feeling great about it, and she has 4 offers to manage without assistance.)
2. Melissa is also a solopreneur who has ONE $5000 signature offer. In January she launches it and gets 4 clients (she wanted 10), but that doesn't deter her. In February she tests new marketing and gets another 3 clients. In March she puts some energy into getting interviewed on podcasts and gets another 2 clients. In April, she does a more formal launch and utilizes all the best strategies she's learned over the last few months and gets 6 clients. She hires a VA to help her manage her client load. In May she decides to intentionally pause enrollment and take 2 weeks off, and in June because of sheer momentum and word of mouth she gets another 2 clients. Melissa then decides to enroll in a high-level mastermind that she's been eyeing up that will help her continue to scale her business to new heights. Total Sales in 6 months: $85,000 (Notice that Melissa actually had fewer distinct sales than Sally overall (17 vs. 28), but her determination to stick with her ONE high-ticket offer made all the difference. Melissa is easily on track to surpass $100K in revenue this year.)

Now ask yourself: Which situation would you rather be in? Which business would you rather manage?

When we commit to ONE offer, it gives us focus, power and momentum. And, then we can point all of our marketing, energy and content toward that ONE offer. It streamlines everything! This is what creates forward motion for your business and allows you to ease up on the hustle energy you might be feeling.

Want support to create your ONE signature offer that'll make you $100K?

SPECIAL ANNOUNCEMENT: On July 13th we're kicking off our 6-Figure Offer Challenge, where for 5 days I'll share a simple daily action step to help you craft your ONE signature offer that can carry your business to $100K.

Join us for the 6-Figure Offer Challenge to learn how to …

• Create a 6-figure mindset and release your limiting beliefs + money blocks that are keeping you from making $100K
• Attract high-end clients who are a joy to work with and happily pay for your services
• Build a signature offer that prospects will pay anything for + also get amazing results from
• Raise your prices + price for profits so that you can make more than ever before while providing tremendous value to your clients
• Set 6-figure goals that carry you all the way to $100K!
• Do ALL THIS while working just 15 to 20 hours/week

Click here to register! It's totally free :-)

Can't wait to dive into this challenge with you!

With love, Cailen

P.S. Want to learn how to make $100K with ONE offer? Click here.

It's storytime :-)

A while back, I was on a weekly team call with my 2 team members, and we were just about to wrap it up when my operations director said she had something to share. She and my community manager then told me — very lovingly of course — that they needed me to stop micromanaging and allow them to take full ownership of their roles (without me hovering or changing things all the time).

You might think I was hurt or offended, but that's not what I felt at all. I actually felt extremely relieved!!! Like a huge weight had been lifted.

I hate to admit it, but I was becoming the bottleneck of my business.

I hadn't realized how much I was carrying and controlling even though I have 2 amazingly talented and smart team members to help me. I was still functioning like a solopreneur, trying to manage every single aspect of my business and force things along. It was exhausting, and I didn't even realize it.

I'm sharing this with you because I know there are some of you here in my community who are becoming a bottleneck, just like I was. So, first let me share some signs to be aware of, and then let me explain why this is actually an immense opportunity for you.

Signs that you might be the bottleneck of your business:

• Revenue has plateaued

• You feel worn out but aren't exactly sure why

• You keep "running sprints" to make money, instead of laying a solid, scalable foundation

• You're trying to do ALL THE THINGS in your business

• You keep thinking, "I want to hire people", but don't know how or where to start

• If you have team members, you feel like you need to check on things regularly

• You move quickly all the time and wish you could slow down

• You're lacking systems + automated processes (but "don't have the time" to set those things up)

• You feel like you're always playing catch-up and can't get ahead

• You spend all your time serving your current clients which leaves you no time for important (and exciting!) projects that could help you simplify + scale your business

Do any of these resonate with you?

Here's the good news, when you hit a "bottleneck", it's because you've done quite a bit of growing business-wise (and personally too I would guess), and you're ready to enter a new phase in the life of your business. You're ready to leave scrappy solopreneur behind and step into the role of CEO. But how do you navigate that???!!!

As entrepreneurs, we're wired to have all the ideas and move quickly towards them and that can really get things rolling in the beginning. But, if you want to build a sustainable, scalable and highly profitable business, you need to develop a new set of skills. You need to conjure up a bit of patience, hone a rock-solid mindset, create simple systems and start growing your team so you can delegate and focus on your Zone of Genius. Those are the things that will carry you to the next level in your business and help you unlock new income milestones along the way.

Your scrappy solopreneur skills have brought you this far (which is awesome!) but can take you no further.

So what's your next move that you're aware of the situation? If you're anything like me, it felt really good knowing what the problem was instead of remaining in the dark.

Here's how I can help...

My Uplifted™ Mastermind is designed specifically for established entrepreneurs who want to get off the hustle hamster wheel and learn simple scalable systems that bring them big wins now and lay the foundation for a thriving future.

Specifically within the mastermind we help you create + implement a hustle-free plan to have your first $50K launch and lay the foundation for 6-figure success — including important topics like embracing a CEO mindset, setting 6-figure goals and building up a support team (even if you're new to hiring + delegating).

If you're ready to play at the next level, check out Uplifted™ here, and leave your bottleneck behaviors behind.

With love, Cailen

P.S. There are only 12 spots available inside the mastermind, and some are already filled. If you're thinking this might be for you, click here for more info.

In case no one's told you lately...

You can have the life you want.

But, let me warn you, the minute you commit to this belief, you are going to be asked on the regular to grow, expand and change.

When you hold the belief that "I can have the life I want", life hears you and supports you, but things don't always come in the package that we're expecting.

• We want a successful business, but instead we have 3 years of struggle before we hit our stride. In retrospect we realize we learned a ton of valuable lessons about how NOT to run a business and are better because of the hard years.
• We think we want to get back to the size and shape we were in our early 20s, but instead find new ways to love and accept ourselves, and realize that we're actually happier now.
• We want to be the "perfect mom", but notice that the moments that challenge us the most are also showing us our growth edge. They give us something to explore within ourselves, which teaches our kids that we're all human and are committed to doing better.
• We think we want life to be smooth sailing all the time, but realize that the bumpy moments — and even the really, really hard moments — make us grow, do better, and also appreciate the good times all the more.

You can have the life you want. I believe truly and fully believe this, but I'm also learning to leave room for life to teach me, expand me and know better than me. For the messy stuff that I used to try to avoid.

I used to think (and still sometimes do) that if things weren't going the way I pictured in my mind, it meant I was off track. Now, I'm stepping into the idea that when things aren't going the way I planned inside my own head, it probably means that I'm being redirected in a better and brighter direction. Even if that's hard to see right now.

I hadn't planned to be educating myself on racial equity, speaking out about Black Lives Matter and learning about Systemic Racism in our country. But here I am, embracing this lesson life is presenting to all of us right now and doing my best to learn and grow and do better.

"You can have the life you want" is a centering thought I come back to when my mind (or the world) seems to be spiraling out of control. It grounds me in my truth, brings me back to this moment, and asks me what I can do right now - today - to move toward that life I want for me, my family, my community, our country and the world.

What can you do today to move toward the life you want? (Think on this, then please share it with me + our community inside the 3-Day Workweek Facebook Group here.)

With love, Cailen

P.S. Did you hear?! The next cohort of Uplifted™ Mastermind is kicking off in a couple months, and spots are already filling. Are you ready to step into the "CEO" role of your business, hire your first or next team member and set-up scalable systems to carry your business to 6-figures and beyond? Click here to book a time to chat. {These calls are reserved for women who are making at least $2K/month in their business and are seriously looking for coaching right now. Thank you for respecting that!}

I often state that I value "time, lifestyle and family". I share those values openly on my website, in my Facebook Groups, on my podcast and when I'm speaking to virtual or live audiences.

But, there are other values I hold dearly that up until today I have not explicitly shared — and it's time to do so.

Disclaimer: If you don't like what I'm sharing in today's episode and it feels irreconcilable for you, I invite you to unsubscribe from the podcast and find other teachers who better reflect your values. However, if you have differing values or viewpoints but are OPEN to receiving my message, then I invite you to stay and continue to learn + grow alongside me.

I recently spent some time defining the overarching values I hold for my business, and here's what I came up with. (They are a work in progress and will become clearer and more refined as my team and I build them intentionally into the business.)

• Integrity + Respect — Act in alignment with what is right + true, even if it's hard to do so. Be respectful of others as they do the same. Treat others fairly and respectfully -- as you, yourself, would like to be treated.
• Open-Hearted Inclusivity — All are welcome. All are seen. All are heard. EVERYONE is treated with respect, even if their viewpoint is different than yours. Aim to build people up, not knock them down.
• Open-Minded Expansion — Be open to new ways of thinking + doing. Don't close yourself off before giving someone or something a chance. Be curious.
• Personal Responsibility — Be true to your word. Take ownership of your thoughts, your words and your actions -- and the life those things create for you. Don't play the victim. Stop making excuses. Do better.
• Time Freedom — Honor the value of time, both your time and other people's time. It's a precious commodity. Understand that you cannot create a spacious life without making freedom of time a priority.
• Multi-Dimensional Success — Success looks different to everyone, and success is about more than just money. Success also includes things like freedom of time, a healthy body and mind, nourishing relationships with family + friends, personal development, spiritual growth, community service, and more.

Above and beyond that, I want to share some things about myself that I have implied in the past but never stated directly. Here goes...

• I am spiritual, but not religious. I believe that there is an energy that connects us all and flows to and through us. I believe we can either move with this energy or pinch it off, but it is always there.
• I am a democrat. I don't like Trump. I never refer to him as "the president" — I don't think he deserves that title. I miss Obama.
• I believe in women's rights. Their right to choose. Their right to say no. Their right to equal pay. Their right to equal opportunities. I wouldn't call myself a feminist, but I guess I am.
• I believe in HUMAN RIGHTS. Black lives matter. Love is love. No human is illegal.
• I believe Systemic Racism exists and is a real problem that we cannot ignore any longer. I am actively working to understand how to use my White Privilege to help others, do better and teach my girls differently.

If me sharing these aspects of myself makes you want to unsubscribe from my list, I completely respect that. That is your right.

My hope, though, is that me sharing these things with you empowers you to openly state where you stand and no longer just "imply" it, as I have done for too long. Implying is not enough any more.

With love, Cailen

P.S What values do you hold most dear? Share them with me + the community in the 3-Day Workweek Facebook Group with #MyCoreValues.

I often state that I value "time, lifestyle and family". I share those values openly on my website, in my Facebook Groups, on my podcast and when I'm speaking to virtual or live audiences.

But, there are other values I hold dearly that up until today I have not explicitly shared — and it's time to do so.

Disclaimer: If you don't like what I'm sharing in today's episode and it feels irreconcilable for you, I invite you to unsubscribe from the podcast and find other teachers who better reflect your values. However, if you have differing values or viewpoints but are OPEN to receiving my message, then I invite you to stay and continue to learn + grow alongside me.

I recently spent some time defining the overarching values I hold for my business, and here's what I came up with. (They are a work in progress and will become clearer and more refined as my team and I build them intentionally into the business.)

• Integrity + Respect — Act in alignment with what is right + true, even if it's hard to do so. Be respectful of others as they do the same. Treat others fairly and respectfully -- as you, yourself, would like to be treated.
• Open-Hearted Inclusivity — All are welcome. All are seen. All are heard. EVERYONE is treated with respect, even if their viewpoint is different than yours. Aim to build people up, not knock them down.
• Open-Minded Expansion — Be open to new ways of thinking + doing. Don't close yourself off before giving someone or something a chance. Be curious.
• Personal Responsibility — Be true to your word. Take ownership of your thoughts, your words and your actions -- and the life those things create for you. Don't play the victim. Stop making excuses. Do better.
• Time Freedom — Honor the value of time, both your time and other people's time. It's a precious commodity. Understand that you cannot create a spacious life without making freedom of time a priority.
• Multi-Dimensional Success — Success looks different to everyone, and success is about more than just money. Success also includes things like freedom of time, a healthy body and mind, nourishing relationships with family + friends, personal development, spiritual growth, community service, and more.

Above and beyond that, I want to share some things about myself that I have implied in the past but never stated directly. Here goes...

• I am spiritual, but not religious. I believe that there is an energy that connects us all and flows to and through us. I believe we can either move with this energy or pinch it off, but it is always there.
• I am a democrat. I don't like Trump. I never refer to him as "the president" — I don't think he deserves that title. I miss Obama.
• I believe in women's rights. Their right to choose. Their right to say no. Their right to equal pay. Their right to equal opportunities. I wouldn't call myself a feminist, but I guess I am.
• I believe in HUMAN RIGHTS. Black lives matter. Love is love. No human is illegal.
• I believe Systemic Racism exists and is a real problem that we cannot ignore any longer. I am actively working to understand how to use my White Privilege to help others, do better and teach my girls differently.

If me sharing these aspects of myself makes you want to unsubscribe from my list, I completely respect that. That is your right.

My hope, though, is that me sharing these things with you empowers you to openly state where you stand and no longer just "imply" it, as I have done for too long. Implying is not enough any more.

With love, Cailen

P.S What values do you hold most dear? Share them with me + the community in the 3-Day Workweek Facebook Group with #MyCoreValues.

Today on the podcast we have the amazing Anna Lundberg. As the founder of One Step Outside, Anna helps people build businesses and create a lifestyle that allows them more freedom, flexibility and fulfilment. She's also the author of Leaving the Corporate 9 to 5: Stories from people who've done it (and how you can too), the host of the Reimagining Success podcast, and a mom of a 1 year old!

Anna and I had a very timely conversation about what she's doing for herself, and her business, in light of everything going on in the world, and shares some great tips for weathering the storm.

Listen to this week's episode to discover:

• How to be resilient in the face of adversity
• Why you're feeling "Comparinoia" + how to avoid it
• What a typical workday looks like for Anna now
• The importance of defining what success really means to you.

Be sure to check out Anna's podcast, Reimagining Success Podcast with Anna Lundberg at www.onestepoutside.com