What if the reason your ideal clients aren't finding you has nothing to do with how hard you're working, and everything to do with whether the right platforms know you exist?

In this episode of The Soulful Catalyst, I'm joined by Nicky McKenna, CEO of WSI Digital Advisors, a digital marketing agency that helps businesses become more visible and more recommended online through SEO, GEO (AI visibility), and Google Ads.

This conversation is a little different from my usual interviews, and I think it's one that's going to make a lot of people sit up. Because Nicky brings something that many of us know we need but don't fully understand yet. Particularly when it comes to how AI is now deciding which businesses to recommend.

What I loved about Nicky's approach is that she comes from a business background, not a tech one. So instead of leading with jargon and algorithms, she starts with the question that actually matters: are you clear about what you do, who you do it for, and why you're different? Because without that clarity, no strategy will deliver the results you're hoping for. And I couldn't agree more.

In this episode we explore:

➤ How GEO (AI visibility) actually works, and why AI platforms are now analysing your entire digital presence, not just your website, to decide whether to recommend you

➤ Why podcasting is now part of your SEO strategy, and what AI platforms are picking up from your voice that they can't get from written content alone

➤ The packaging supplier who went from zero enquiries to a full order book, and the surprisingly simple changes that made it happen

➤ When to stop doing your digital marketing yourself, and the honest signs that it's become a distraction rather than something that feeds your business

➤ Why a good agency behaves like part of your team, and how to find one that fills the gap you actually have, not the one they want to sell you

This episode is for the coach, healer or small business owner who knows they should be easier to find online but isn't sure where to start, or what's changed since AI entered the picture.

Connect with Nicky McKenna
Website: wsidigitaladvisors.uk
LinkedIn: Nicky McKenna

Connect with Joanna Ingram
Website: joannaingram.com
Instagram: @iamjo.ingram
LinkedIn: Joanna Ingram

Podcast Guest Era: If you love quality podcast interviews that actually work magic for your business, Podcast Guest Era is my group programme for coaches and consultants. You'll learn how to walk into every interview knowing exactly how to turn listeners into leads, and find shows genuinely full of your ideal clients to pitch them in a way I wish more people were pitching me.

Find out more: https://joannaingram.link/guest

Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.
👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the power you've been searching for outside yourself has quietly been programmed out of you, and the work of a lifetime is to reclaim it?

In this episode of The Soulful Catalyst, I'm joined by Caroline Phipps, Founder of Living With Inner Elegance. Caroline is also a Writer, Speaker, Radio and Podcast Personality, Film Producer and Life Coach, whose journey was shaped by overcoming personal adversity.

Out of that came the Living With Inner Elegance Initiative, a safe space where people unite with dignity and grace to craft genuine, practical solutions to the demanding problems of our fast-paced, chaotic world.

What struck me most in this conversation is how simply Caroline names the work in front of us.

The biggest project any of us has on this planet, she says, is our own development. Because when we understand ourselves better, we have more agency. We stop outsourcing our answers and our strength. And we begin to make choices that are actually ours.

Caroline believes we're living through a major spiritual transition, and that the temptation of our time is what she calls the quick fix of separatism. Someone else to blame. Someone else's fault.

She offers a different path, one grounded in interconnectedness, personal responsibility, and a beautifully practical concept she describes as "the elegant space." That gap you can put between the stimulus and your response, where mindset changes and better choices become possible.

In this episode we explore:

➤ Why your own development is the biggest project you'll ever undertake, and what shifts when you stop looking outside yourself for the answers

➤ The elegant space, that gap Caroline teaches between what triggers you and how you choose to respond, where real change actually lives

➤ Being grounded and elevated at the same time, and what it looks like to change your mindset so you can change your life

➤ The quick fix of separatism, why it's being offered to all of us right now, and the cost of taking it

➤ The shift from I to we, and Caroline's belief that this is where the seeds of real change are planted

This episode is for anyone who senses that a piece is missing, that things feel disconnected, and that the answer isn't in one more course or quick fix but in reclaiming the agency that's always been theirs.

Connect with Caroline Phipps
Website: carolinephipps.comInstagram: @caroline.phippsLinkedIn: Caroline PhippsFacebook: Caroline PhippsSubstack: @carolinephipps1

Connect with Joanna Ingram
Website: joannaingram.comInstagram: @iamjo.ingram
LnkedIn: Joanna Ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit.

Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.
👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the moment you stop performing who you think you should be, is the moment you finally start coming home to yourself?

In this episode of The Soulful Catalyst, I'm joined by Deb Morgan, Speaker, Coach, Author and Corporate Mentor who combines 35+ years of C-suite experience with profound lived insight into resilience, reinvention and human behaviour.

Deb is the creator of the Behind the Mask programme, which helps women move from survival mode into empowered, self-led living.

Deb's coaching journey began as a relationships coach, born from her own experience of domestic abuse and a deep wanting to understand why human beings claim to love people and then hurt those they love the most. She studied psychology to make sense of it.

But over time she realised that the women coming to her weren't really there for their relationships at all. They were there for the one they had with themselves 🤔.

What she sees, over and over, are women whose lives look like a success on paper. They're ticking every box. Doing everything they think they should. And still, there's this quiet sentence underneath. Something's missing. I don't feel excited. I don't feel like me. Is this really it? That's where Deb's work begins 😌.

In this episode we explore:

➤ Why women don't really come to Deb for relationship help, and the moment she realised what they were actually asking for underneath the surface

➤ Behind the Mask's five simple steps, from getting brutally real about where you are, to making what she calls the defiant decision

➤ The 94-6 rule, and what Office of National Statistics data reveals about how many adults are actually living the life they once dreamed of as children

➤ Stepping into selfish, and why real self-care goes far deeper than candles, bubble baths and a glass of wine

➤ The moment you stop performing, and why that's when women finally start coming home to themselves

This episode is for the woman who looks successful on the outside, who's doing everything right, and is quietly asking herself, is this really it?

Connect with Deb Morgan
Website: deb-morgan.comLinkedIn: Deb MorganFacebook: Deb Morgan Coach

Connect with Joanna Ingram
Website: joannaingram.comInstagram: @iamjo.ingramLinkedIn: Joanna Ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit.

Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the reason you're still stuck isn't that you haven't done enough work on yourself, but that you've been doing the wrong kind of work all along?

In this episode of The Soulful Catalyst, I'm joined by Dr. LaChelle Wieme, Business and Mindset Strategist for Soul-Led Women, and Founder of i-AM Life by Design.

LaChelle helps high-achieving women who are tired of overthinking and hustling learn how to trust themselves, take aligned action, and build businesses that create both time freedom and financial growth.

LaChelle's whole approach shifted about a year ago after her own quantum leap. She realised that everything she'd been doing in the personal development space, all the fixing, all the digging into what's wrong and why, was actually energising the problem instead of the solution.

Now her work is built on something entirely different. She helps people shift their identity as a source code, so the thoughts, the feelings, the beliefs and the actions can shift with it.

What makes this conversation so compelling is how quickly she says this shift can happen. In less than an hour, using a blend of quantum mechanics, brain science and a physical anchoring process, she guides people into a new frequency. And then comes the part most people don't talk about.

The lag. That gap between the energetic shift and the 3D world catching up.

In this episode we explore:

➤ Why trying to fix yourself keeps you stuck, and what to focus on instead if you actually want your life and business to shift

➤ Identity as source code, and how one shift there can move your thoughts, feelings, beliefs and results at the same time

➤ The lag between energetic shift and 3D reality, and the three ways it tends to show up when everything is quietly rearranging around you

➤ Queen, prostitute or ice queen, three paradigms that shape how you show up in your business, your relationships, and your sense of worth

➤ The have, be, do trap, and why so many high-achieving women stay stuck waiting for confidence, certification or income before they finally step into who they already are

This episode is for the high-achieving woman who's read the books, done the courses, and can feel there's a bigger version of herself just underneath the surface, ready to be lived.

Connect with LaChelle Wieme
Website: iam-lifebydesign.comInstagram: @lachellewiemeLinkedIn: LaChelle WiemeFacebook: LaChelle WiemeYouTube: LaChelle Wieme

Connect with Joanna Ingram
Website: joannaingram.comInstagram: @iamjo.ingramLinkedIn: Joanna Ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit.

Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the life you're chasing isn't out there somewhere, but waiting for you to come home to yourself?

In this episode of The Soulful Catalyst, I'm joined by Gregg Vanourek, Author, TEDx Speaker, Teacher and Coach. Gregg is co-author of three books, including LIFE Entrepreneurs and the award-winning Triple Crown Leadership, and he teaches at Stockholm Business School. His work sits at the intersection of purpose, character and what it actually means to build a meaningful life.

Gregg helps people craft their life and work intentionally, and to avoid what he calls the common traps of living, the things quietly holding us back from happiness and fulfilment. He talked about "life quakes" and "work quakes," those seismic moments, chosen or not, that force us to ask the question underneath everything else: what's next?

What struck me most was how personal this work is for him. Gregg traced it back to a philosophy professor who taught him to ask the big questions, and a poet who asked what he wanted to do with his one wild and precious life. Those seeds, planted decades ago, became a career built on helping people get unstuck, find clarity and step into what he calls authentic alignment.

We explore:

➤ Why "life quakes" and "work quakes" reshape everything, and how a trusted process helps you move through the uncertainty they bring

➤ The traps quietly keeping you stuck, and why naming the broken record is the first step to changing it

➤ What authentic alignment actually feels like, when who you are finally matches the life you're living

➤ The philosophy professor and poet who changed his path, and the big questions that still guide his work today

This episode is for anyone who feels the gap between who they are and the life they're currently living, and is ready to come home to themselves.

Connect with Gregg VanourekWebsite: greggvanourek.comLinkedIn: Gregg VanourekFacebook: Triple Crown LeadershipX: @gvanourekYouTube: Gregg VanourekInstagram: @gvanourek

Connect with Joanna IngramWebsite: joannaingram.comInstagram: @iamjo.ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit.

Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the thing that broke you completely is also the thing that rebuilds you into who you're meant to be?

In this episode of The Soulful Catalyst, I'm joined by Edelmira Murrieta, The Inner Wealth Mentor, helping high-performers, entrepreneurs and leaders create success that feels as good on the inside as it looks on the outside. Edelmira is a visionary entrepreneur, transformational coach and author whose journey of love, loss and self-reinvention became the foundation of her book, Starter Husband, and the beginning of a much deeper transformation.

What I loved about this conversation is how firmly Edelmira rejects the pushy, salesy approach so many of us are tired of seeing. She talked about how people can feel your energy, feel when you're being truthful and genuinely want them to have results, rather than chasing the numbers for their own sake. It's authenticity as the strategy, not an afterthought to one.

She also shared her own story of building a life that looked perfect from the outside and completely fell apart on the inside, including a period where her accounts were frozen and she had to decide whether to keep moving backwards or find her way back up. What followed wasn't a single leap, but a series of small, consistent right steps, paired with the mindset work to back them.

We explore:

➤ Why authenticity is more magnetic than any sales tactic, and how people feel the difference between chasing money and genuinely serving

➤ The moment it all fell apart, and the mindset shift that helped her rebuild one right step at a time

➤ The client transformation that still gives her chills, a woman who could barely speak until she found her voice, quite literally

This episode is for anyone who's ever played small because of what others might think, and is ready to take the next right step toward the life they actually want.

Connect with Edelmira Murrieta
Website: edelmiramurrieta.com
Facebook: facebook.com/edelmira.murrieta
TikTok: @edelmira.murrieta

Connect with Joanna Ingram
Website: joannaingram.com
Instagram: @iamjo.ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit.

Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the same energy that built your career is quietly blocking you from the relationship you actually want?

In this episode of The Soulful Catalyst, I'm joined by Lara Lee Caine, The Love Coach, who helps successful women who have everything but the relationship to match attract their perfect partner. Standards raised, patterns rewired, love received.

Lara brings something rare to this work. Nearly 30 years spent working one-to-one with women, first as a hairdresser and then through years of studying metaphysics, energetics, and spirituality, all of it woven together with formal coaching qualifications and a deeply intuitive approach. She describes her work as taking care of somebody's soul, and that's precisely how it feels listening to her.

What struck me most is how Lara frames the pattern she sees so often: highly capable women who are deeply confident in their professional lives, but whose very competence, the doing, the driving, the independence they've built because no one else would, is the exact thing keeping them from attracting a partner who can lead, protect, and truly meet them. The work isn't about becoming less. It's about learning to receive 😊.

In this episode, we explore:

➤ Why high-achieving women often attract the wrong dynamics, and what the masculine and feminine energy balance really has to do with it

➤ The fear underneath the patterns, and how dissolving that fear is where lasting change in love actually begins

➤ How to know when you're ready for this work, including Lara's beautiful insight that when you're truly ready, the right person is placed in front of you

➤ What shifts first for the women Lara works with, from stronger boundaries and self-trust, to an entirely different quality of person showing up in their lives

This episode is for any woman who knows she's brilliant at building a life, and is ready to stop settling for a love life that doesn't match it.

Connect with Lara Lee Caine

Website: laraleecoaching.com

LinkedIn: linkedin.com/in/lara-lee-caine-5b7572b6

Facebook: facebook.com/share/17SaKArZ9r

Connect with Joanna Ingram

Website: joannaingram.com

Instagram: @iamjo.ingram

LinkedIn: linkedin.com/in/joannaingramconsulting

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit

Want to be a guest on The Soulful Catalyst?

If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.

👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the reason you're not being seen has nothing to do with your skills, and everything to do with the colours you're wearing?

In this episode of The Soulful Catalyst, I'm joined by Sandra Sparrowhawk, Colour and Style Coach and founder of Colourworx, who helps women become the best version of themselves through the transformative power of colour and personal style.

Sandra's approach goes deeper than most people expect. Trained not only in colour and style but also in colour therapy, she brings a spiritual dimension to what many might think of as a purely aesthetic service.

She understands that colours carry energy, and that the ones you choose to wear every day are either feeding that energy or quietly depleting it.

What I found so compelling in this conversation is Sandra's honesty about her own journey. She used to be, as she puts it, the lady in beige, someone who stayed invisible because she didn't want to stand out.

That lived experience is at the heart of why her work goes well beyond telling clients which shades suit them best. It's about gently guiding women toward a more colourful outlook on life, and the confidence that comes with that.

In this episode, we explore:

➤ Why black might be working against you, and what wearing colour-depleting shades could be signalling to the people around you

➤ The spiritual science of colour, and how colour therapy reveals why certain shades lift your energy while others quietly drain it

➤ How getting your colours right changes how others see you, including a remarkable story of a client who finally started getting promotions once she stopped blending in with the crowd

➤ The difference between knowing what suits you and truly owning it, and Sandra's practical tip for testing your new colours without any big wardrobe investment

This episode is for any woman who's been playing it safe with her wardrobe and quietly wondering whether it's time to let herself be seen.

Connect with Sandra Sparrowhawk

Website: colourworx.me

Facebook: facebook.com/Colourworx.me

Instagram: @sandra.colourworx

Connect with Joanna Ingram

Website: joannaingram.com

Instagram: @iamjo.ingram

LinkedIn: linkedin.com/in/joannaingramconsulting

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit

Want to be a guest on The Soulful Catalyst?

If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.

👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the thing keeping you stuck isn't your circumstances ...it's the conversation you're having with yourself every single day?

In this episode of The Soulful Catalyst, I'm joined by Cheryl Fischer, Certified Life and Mindset Coach and host of the Mind Your Midlife podcast.

Cheryl helps women in their 40s and 50s move out of quiet dissatisfaction and into greater confidence, purpose, and direction, whether that's launching a business, revitalising a relationship, or simply feeling like themselves again.

Cheryl came to coaching through her own experience of it. She'd spent years in corporate, then retrained as a high school teacher, and eventually realised she was heading towards burnout and a future she didn't want. What changed everything for her was understanding the power of the thoughts running through her mind, and how much they were shaping the life she was living .

What I found particularly compelling is the tool Cheryl now uses to start her coaching work, something called the Being Profile. Rather than diving straight into goals and action plans, she and her clients look first at how they're actually being in the world. Moods, patterns, levels of presence, courage, and connection.

And almost every time, the results reveal something the client hadn't quite been able to name, but instantly recognises as true. It's a surprisingly powerful starting point.

She also shares something that might feel a little uncomfortable at first. The habit of complaining, not the deep processing kind, but the ambient, automatic kind that fills so much of our daily conversation, is doing more harm than we realise. It's a habit most of us have, and it's worth a closer look 😌.

In this episode, we explore:

➤ How the Being Profile works as a coaching starting point, and why understanding how you're being in the world matters more than setting goals before you've done that

➤ Why self-belief is the real engine of change, and how one client went from never speaking up in a room to leading a project, one small step at a time

➤ The complaining habit most of us don't even notice, and how changing the way we make conversation has a ripple effect on our relationships, our mindset, and how we see ourselves

This episode is for anyone in their 40s or 50s who suspects the thing holding them back isn't a lack of skill or opportunity, but a story they've been telling themselves for a very long time.

Connect with Cheryl Fischer

Website: cherylpfischer.com

Midlife Recharge: cherylpfischer.com/coaching

Menopause Quiz: https://cherylpfischer.com/menopausequiz

Instagram: @cherylpfischer

LinkedIn: Cheryl Fischer

Podcast: Mind Your Midlife

Connect with Joanna Ingram

Website: joannaingram.com

Instagram: @iamjo.ingram

LinkedIn: Joanna Ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit

Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.
👉 Apply here: go.joannaingram.com/soulfulcatalyst

What if the reason nothing in your wardrobe feels right has nothing to do with your clothes?

In this episode of The Soulful Catalyst, I'm joined by Ellie Steinbrink, Expert Stylist, Personal Brand Coach, Speaker, and Podcast Host of The Visibility Shift. Through her business Style Decoded, Ellie works at the intersection of psychology and personal branding, helping women entrepreneurs stop performing and start showing up as themselves, fully and boldly.

What struck me about Ellie's work is that she spends almost no time, at least not early on, talking about clothes. Her clients are female founders, business leaders, and entrepreneurs who walk into their closets feeling disconnected, overwhelmed, or just quietly stuck. And Ellie's first move isn't to go shopping. It's to ask what beliefs are still running the show.

She describes a moment she kept seeing with clients: the clothes would go on, and their faces would show equal parts elation and terror.

Elated because the vision they'd shared with her had just come to life. Terrified because now they actually had to walk out into the world wearing it. That gap, between who they're becoming and who they still feel they need to be, is where Ellie does her deepest work.

She talks about the women who find her, often in midlife, often mid-transition, who've spent decades dressing for the room rather than for themselves. The corporate neutrals. The blazer-before-camera instinct. The suits they can't quite let go of, even though the job, and the person who wore them, is long gone.

Before any shopping happens, Ellie goes into the beliefs underneath the wardrobe. Vision work. Mindset work. The quiet undoing of decades of conditioning about what credibility is supposed to look like.

In this episode, we explore:

➤ Why changing your clothes without doing the inner work first won't hold, and what happens when a client puts on the vision they described but isn't quite ready to own it

➤ The beliefs that keep women dressed for who they used to be, and why the corporate neutrals, the black suits, the always-a-blazer habit, are often more about belonging than personal style

➤ How Ellie's month-long process works before anyone sets foot in a store, from vision work and mindset work to understanding body proportions in a way that actually builds confidence

This episode is for any woman who's ever looked at her wardrobe and felt nothing in there was quite her — or who suspects the clothes are just the surface of something much bigger.

Connect with Ellie Steinbrink

Website: elliesteinbrink.com

Instagram: @style.decoded

LinkedIn: Ellie Steinbrink

Facebook: Style Decoded

Podcast: The Visibility Shift

Connect with Joanna Ingram

Website: joannaingram.com

Instagram: @iamjo.ingram

LinkedIn: Joanna Ingram

Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.

Book here: joannaingram.link/audit

Want to be a guest on The Soulful Catalyst?If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst