You're going to every networking event, having all the right conversations, and still not converting them into clients. So what's actually going wrong?
In this episode of The Soulful Catalyst, I'm joined by Grace Fogarty, Networking Strategist, who helps female solopreneurs turn networking into a reliable, consistent way to generate leads without sounding salesy.
Grace didn't start out knowing how to do this. She spent a full year showing up diligently to networking groups, visiting different events, doing everything she'd been told to do, and getting almost nothing back.
The work that did come in wasn't aligned, the revenue wasn't there, and quietly, her confidence was taking a hit every time someone said "I'll definitely be in touch" and then disappeared. So she made a decision: either quit entirely, or completely change her approach.
She chose to change it. Drawing on her background as an actor and scriptwriter, she started applying what she knew about storytelling, stage presence and owning a room to the way she networked.
Combined with sales and marketing training she'd done that year, she developed an approach that started generating regurlar income from networking meetings.
And once she realised most people had never been taught how to actually do this, she pivoted her whole business to teach it 😊.
What I love about Grace's framework is how it dismantles the advice we've all heard: that networking is a slow burn, that you just need to show up consistently, that if you give enough it'll eventually come back around.
Grace tells us that those are myths. What networking actually requires is clarity, presence, and conversion. And when all three are working, it stops feeling like a networking strategy and starts feeling like your most powerful business tool.
In this episode, we explore:
➤ The three gaps that cause most people to lose leads at networking events, and how to spot which one is costing you
➤ Why presence matters more than your pitch, and what it really means to show up in a way that gets you noticed
➤ How to convert great conversations into actual clients, instead of watching the energy fizzle out after every meeting
➤ The myths about networking that keep talented people busy but not growing, and what to do instead
This episode is for any female solopreneur who knows networking has potential but can't quite figure out why it isn't working yet.
Connect with Grace Fogarty
Website: presentwithgrace.com
Free guide, Attract Your Dream Client in 60 Seconds: presentwithgrace.com/attractin60
LinkedIn: Grace Fogarty
Connect with Joanna Ingram
Website: joannaingram.com
Instagram: @iamjo.ingram
LinkedIn: Joanna Ingram
Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.
Book here: joannaingram.link/audit
Want to be a guest on The Soulful Catalyst?If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst