The Soul+Science+Psychology of Optimal Wellbeing by Dr Andrea Pennington

The Soul+Science+Psychology of Optimal Wellbeing by Dr Andrea Pennington

By Dr. Andrea PenningtonBusinessHealth & FitnessEducationSelf-ImprovementSexuality
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The Soul+Science+Psychology of Optimal Wellbeing by Dr Andrea Pennington episodes

  • How to explain what makes you unique – Conscious Branding Strategies (Audio)










    How do you explain what makes you unique to potential clients? If you’re networking or trying to land a new business contract, you need to stand out. So how do you do that if you’re not the ‘salesy’ type? Dr. Andrea explains here.














    What vibe is your brand emitting? Does it represent the awesome sauce of YOU?
    It’s important to be conscious and deliberate about putting forth an authentic brand identity especially when you want to get noticed by TV producers or potential employers.
    Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others. Your brand identity gives us hints about the type of experience we will have with you.
    Your brand identity shows up in all of your online postings, websites, and social networks as well as your printed marketing materials. If you missed my previous post where we discussed the impact your social media profiles have on your brand, read it!
    When your business cards, websites, videos and bios on social media all point to what makes you unique, how well you get results and the overall experience we can expect when working with you, then you’re starting to master personal branding. To continue your media mastery, put in place these important tips.























    Highlight your USP to get TV, radio and Internet exposure
    When you don’t take conscious steps to create a brand that is in line with your personality, values and strengths, you risk blending in with the crowd or misrepresenting yourself. Neither of which will result in the positive impact you wish to make in the world. And it certainly won’t inspire a top blogger or TV or radio show producer to call on YOU.
    For example, by just stating what you do by listing your job title, you leave the interpretation up to the reader. This leaves no impression of why you’re special or valuable. Further, by becoming bland or too general, you will find that your materials don’t correspond to your ideal client — that is, you won’t appeal to your niche. (More on speaking to your niche in another post.)
    People are drawn to unique offerings. If you just put out to the world what you are – without defining your character, personality and unique talents, we are left guessing. With so many other experts online if you don’t have a clearly defined brand identity media producers and potential clients alike won’t choose to call you specifically.
    In my case, I was on TV every day for years, but I was just seen as a medical journalist and host. For years I was known as a general ‘doc in the box.’ When I opened a holistic wellness center and spa, I had to rebrand myself.

















    Be seen as the glorious gift to the world that you truly are!
    Personal branding is NOT about bragging for the sake of ego aggrandizement. That is, it is not done just to puff yourself up. Though puffery can sometimes be part of the game, when well played, highlighting your personal and professional success merely communicates why you’re worth paying attention to.
    Many of my clients and business students think they can just present their business card or CV to be seen for ...
    7 min
  • Conscious Branding & Authentic Communication for ChangeMakers & Entrepreneurs (AUDIO & Video)






















    What is a Personal Brand?

    http://www.andreapennington.com/wp-content/uploads/WHATISAPERSONALBRAND.mp3














    What makes YOU unique?

    http://www.andreapennington.com/wp-content/uploads/SHAREYOURUSPWITHOUTBRAGGING.mp3





















    Conscious Branding & Authentic Communication in Business



    Communication has always been my thing.
    I am intrigued by the way our posture, tonality of speech and body language communicates so much about our heart, our intentions and our desires.

    So what is a personal brand? Are you one? Should you create one?
    If you are a (future) leader, author, speaker, mentor or coach, then you need marketing techniques to make you stand out from the crowd. The way you portray yourself online, in person, in interviews, and in print is what we call personal branding.
    When it comes to business and promoting your product or message in the media, your communication strategy should be consciously, deliberately planned and implemented. Because the ‘essence’ of you will be transmitted and felt (or missed!) based on what you say, how you say it, your body language, the music backing you and even the colors you wear or display.
    Having started with journalism and news reporting as a pre-teen, I have made an intense study of effective communication styles. After 20 years in professional broadcasting clients hire me to provide them with insight on how to best express their message, how to promote their business or cause with integrity, and most importantly, how to come across with warmth, charisma and prestige.
    While my waiting list for new clients is currently 9 months, you can visit me online or listen to my podcast for insights on conscious branding and authentic communication.
    I am also providing mentorship to women entrepreneurs and changemakers through the Global Institute for Extraordinary Women. Check out dates for enrollment here: www.Gifew.com
    And if you’re mobile and motivated, join me in Copenhagen, Denmark this year for sessions at ELEVATE (November, 2016).







    Join me for personal branding training at Elevate 2016 in Copenhagen in November, a place where you can actually get personal development and business training! Learn much more about Elevate here: www.elevateeverything.com. I hope to see you there!
















    11 min
  • Relax and Feel Safe (Guided Meditation Audio) by Dr. Andrea Pennington




















    When we are stressed, anxious or worried it can be hard to focus or function.
    Nothing gets done when we are overwhelmed!
    It is at these times that we need to create calm in our body and mind and contact our higher brain centers, our best self and even guides or angels.
    In this guided meditation, Dr. Andrea invites you to visit a safe place, your own relaxation space, that you can return to any time you need.
    http://www.andreapennington.com/wp-content/uploads/RelaxinYourSafePlaceSetupwithMusic.mp3
    Once you are calm and relaxed in your safe place, you can invite a trusted guide, teacher or loved one to join you. You can ask them for comfort, advice or just company.
    This could also be a place you visit to work through ideas, solve problems or get healing. Be creative! Once you’ve trained yourself to calm your brain down, you can breathe deeply and access higher states of consciousness, your spirit guides or ancestors — even your higher self can be contacted — to help you through the tough times in life.
    Before, during of after the Safe Space Meditation, I and some of my clients perform meridian tapping, like Thought Field Therapy (TFT) or Emotional Freedom Tapping (EFT.) These techniques can be wonderful ways to discharge stress and provide you with the ability to add new beliefs to your subconscious mind to replace stressful or disempowering thoughts.
    Enjoy!










    9 min

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Increase Confidence, Reclaim Vitality + Enhance Relationships with Dr. Andrea Pennington