In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era, and what it reveals about how people are engaging with audio today.

Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink audio’s place in the media mix, and what a strong audio strategy looks like in practice.

If you’re looking to better understand attention, engagement and the future of audio, this episode breaks down what The Sound On Era means for advertisers today.

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