Here's a reality check: your "better" product might be losing to inferior competition right now. Savvy businesses are discovering that branded background music isn't just ambiance, it's measurable revenue impact. But as AI agents start making sales calls for AV distributors, we need to ask hard questions about automation boundaries.

The video version of this podcast can be found here.

Guest host Patrick Norton and his industry expert guests bring you another must-watch AVWeek episode covering critical topics from the commercial AV world. From unlocking the revenue potential of background music in corporate and retail spaces, to redefining what "best" really means in competitive strategy, plus the crucial conversation about AI's proper role and limits in professional AV environments.

Host: Patrick Norton

• Guests:Willie Franklin – Willie on LinkedIn
• Joe Dunbar – Midwich
• Steph Beckett – rAVe Pubs

Roundtable Topics:

• AV Magazine – Pursuing Leads With AI Callers
• AV Network – Digital Signage and Sound
• rAVe Pubs – Competitive Intelligence Beyond Features

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