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ID: 465794

Title: Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK

Author: Greg Nanigian

Narrator: Graham Rowat

Format: Unabridged

Length: 03:48:08

Language: English

Release date: 12-29-20

Publisher: Ascent Audio

Genres: Business & Economics, Sales & Retail

Summary:

Learn the secret of what really drives sales—and how to give people what they need so they want to buy from you. Are you a salesperson who has been hearing too many 'We'll think it overs', 'Get back to mes', and 'We'll let you knows'? If so, you're in good company. Author Greg Nanigian has interviewed thousands of chief executives, sales managers, and salespeople, and found that over ninety percent of them have exactly the same problem. Why? Because they've been taught to rely on an ineffective traditional selling process, one that includes features, benefits, and free consulting very early in the discussion. This means they present too soon and leave the customer in control of the relationship. As a result, they don't get beyond a superficial discussion of prospects' interests and problems. They also don't uncover the impact of those problems on prospects' companies or families, don't identify the impact on prospects personally, and don't establish prospects' level of commitment to fixing the problem. The bottom line: they never find out the prospects' true feelings—and feelings are where selling takes place.

Contact: [email protected]

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ID: 455834

Title: Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do it Well, and Advance Your Career

Author: Art Markman

Narrator: Matthew Boston

Format: Unabridged

Length: 06:23:00

Language: English

Release date: 12-22-20

Publisher: Ascent Audio

Genres: Business & Economics, Career Development

Summary:

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move?

We know that psychology can teach us much about behaviors and challenges relevant to work, such as making better decisions, influencing people, and dealing with stress. But many popular books on these topics analyze them as universal human phenomena without providing real-life, constructive career help.

Bring Your Brain to Work changes all that. Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career—getting a job, excelling at work, and finding your next position—and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

Integrating the latest research with engaging stories and examples from across the professional spectrum, Bring Your Brain to Work gets inside your head, helping you to succeed through a better understanding of yourself and those around you.

Contact: [email protected]

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ID: 482769

Title: Magic of Believing Action Plan

Author: Mitch Horowitz

Narrator: Mitch Horowitz

Format: Unabridged

Length: 01:57:00

Language: English

Release date: 12-22-20

Publisher: Ascent Audio

Genres: Health & Wellness, Mindfulness & Meditation, Naturopathy & New Age

Summary:

You Will Never Doubt Yourself Again

PEN Awardwinning historian and popular New Thought voice Mitch Horowitz teaches how to harness and maximize the tools of The Magic of Believing, one of the most effective works of mind-power ever written. In Mitch's five lessons you will experience Claude M. Bristol's The Magic of Believing in a whole new way—and you will also experience, as though for the first time and for all time, the extraordinary powers within you.

Join Mitch to discover how to effectively program your mind; the links between performance and self-image; why writing down symbols, aims, and wishes brings you special power; how to develop charisma; and the correspondences between current ESP research and Bristol's ideas.

Contact: [email protected]

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ID: 454280

Title: Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It

Author: Maelle Gavet

Narrator: Megan Tusing

Format: Unabridged

Length: 07:40:00

Language: English

Release date: 12-17-20

Publisher: Ascent Audio

Genres: Business & Economics, Management & Leadership, Business Development

Summary:

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

Offering an account of the world of tech startups in the United States and Europe, Trampled by Unicorns argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.

Gavet formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so.

Contact: [email protected]

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ID: 412891

Title: Jake's Thing

Author: Kingsley Amis

Narrator: Keith Allen

Format: Unabridged

Length: 09:28:00

Language: English

Release date: 12-17-20

Publisher: Penguin Books LTD

Genres: Fiction & Literature, Classics

Summary:

Brought to you by Penguin.

Jake Richardson, an Oxford don nearing sixty with a lifetime's lechery behind him, is in pursuit of his lost libido and heads of to the consulting room of a miniature sex therapist. Not one to disobey a doctor's orders, he runs the full humiliating gamut of sex labs and trendy 'workshops', where more than souls are bared. He decks himself with cunning gadgetry, dreams up a weekly fantasy, pets diligently with his overweight wife and browses listlessly through porn magazines behind locked doors. Is sex really worth it? As liberationists abuse him, a campus hostess bores him into bed - and even his own wife starts acting oddly - Jake seriously begins to wonder.

© Kingsley Amis 1978 (P) Penguin Audio 2020

Contact: [email protected]

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ID: 437389

Title: Memoirs

Author: Kingsley Amis

Narrator: Joseph Kloska

Format: Unabridged

Length: 14:28:01

Language: English

Release date: 12-17-20

Publisher: Penguin Books LTD

Genres: Biography & Memoir, Literary

Summary:

Brought to you by Penguin.

'Endlessly entertaining... Good, rollicking stuff, and a delight to read... Sir Kingsley Amis is surely one of the funniest men alive' Auberon Waugh, Sunday Telegraph

Elegant, provocative and hugely entertaining, Kingsley Amis's memoirs are filled with anecdotes, experiences and portraits of famous friends, family, acquaintances (and a few eminent foes). From his childhood days to Oxford and army life, his travels abroad and his years as a successful novelist, Memoirs offers extraordinary insights into a unique literary life.

© Kingsley Amis 1991 (P) Penguin Audio 2020

Contact: [email protected]

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ID: 408169

Title: Old Devils

Author: Kingsley Amis

Narrator: David Sibley

Format: Unabridged

Length: 12:39:27

Language: English

Release date: 12-17-20

Publisher: Penguin Books LTD

Genres: Fiction & Literature, Historical Fiction, Literary Fiction, Classics

Summary:

Brought to you by Penguin.

Malcolm, Peter and Charlie and their Soave-sodden wives have one main ambition left in life: to drink Wales dry. But their routine is both shaken and stirred when they are joined by professional Welshman Alun Weaver (CBE) and his wife, Rhiannon.

© Kingsley Amis 1986 (P) Penguin Audio 2020

Contact: [email protected]

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ID: 461672

Title: Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Author: Mark W. Johnson

Narrator: Derek Shoales

Format: Unabridged

Length: 04:47:12

Language: English

Release date: 12-17-20

Publisher: Ascent Audio

Genres: Business & Economics, Management & Leadership, Business Development

Summary:

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys 'R' Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Contact: [email protected]

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ID: 408167

Title: You Can't Do Both

Author: Kingsley Amis

Narrator: Adam Newington

Format: Unabridged

Length: 12:00:35

Language: English

Release date: 12-17-20

Publisher: Penguin Books LTD

Genres: Fiction & Literature, Classics

Summary:

Brought to you by Penguin.

Robin Davies knows how to look after number one. Raised in a bland suburb of South London in the 1930s, Robin longs for the freedom to do what he wants. When he escapes to study in Oxford, he meets Nancy Bennett, a young woman even less worldly than himself. As Robin stumbles through his rites of passage to adulthood, involving rebellion, self-discovery, sex, war, seduction and the threat of commitment, we come to realise just how far he will go to have his cake and eat it.

©Kingsley Amis 1994 (P) Penguin Audio 2020

Contact: [email protected]

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ID: 454274

Title: Reinforcements: How to Get People to Help You

Author: Heidi Grant

Narrator: Randye Kaye

Format: Unabridged

Length: 04:06:19

Language: English

Release date: 12-17-20

Publisher: Ascent Audio

Genres: Business & Economics, Management & Leadership

Summary:

Humans have a natural instinct to help others.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone—social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable.

But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

However, asking people for help isn't intuitive; in fact, a lot of our instincts are wrong. As a result, we do a poor job of calling in the reinforcements we need, leaving confused or even offended colleagues in our wake.

This pragmatic book explains how to get it right. With humor, insight, and engaging storytelling, Heidi Grant, PhD, describes how to elicit helpful behavior from your friends, family, and colleagues—in a way that leaves them feeling genuinely happy to lend a hand.

Contact: [email protected]