Welcome to The South Bay Corner, the podcast where we spotlight innovative businesses shaping the future of Southern California’s local economy. Today, your host Candice dives into the story behind Mission Driven Brand, a boutique LinkedIn ghostwriting service that’s helping local professionals transform their online presence—and in turn, their businesses.

Founded by Rob Pene, Mission Driven Brand addresses a major challenge facing busy professionals today: how to stay visible and relevant on LinkedIn when there’s no time to post consistently. Rob’s laser focus on LinkedIn—not social media in general—makes his service uniquely effective for consultants, agency owners, financial advisors, real estate pros, and other experts who thrive on trust and authority.

With clients seeing dramatic growth, including a 4,338% increase in profile impressions and qualified leads within weeks, Rob’s system proves that consistency + authenticity = visibility that matters. And for the South Bay, that visibility drives real local economic growth.

Rob’s mission goes beyond business success. He’s helping our professionals get recognized for what they do best—while freeing up their time and elevating the community as a whole.

🔑 Key Takeaways:

• Why digital presence isn’t optional anymore—and how LinkedIn plays a pivotal role in client decision-making
• The Mission Driven difference: a done-for-you, voice-authentic content system that saves clients 30–40 hours/month
• Real-world impact: local professionals seeing explosive growth in impressions, connections, and new business
• Rob’s community philosophy: visibility for one means opportunity for all
• Free value: Rob offers complimentary LinkedIn strategy sessions packed with actionable insights, no strings attached

📣 Connect with Rob Pene & Mission Driven Brand:

📞 Phone: 562-444-5620
📧 Email: [email protected]
🔗 LinkedIn: linkedin.com/in/robpene
📸 Instagram: @rob.pene
📘 Facebook: fb.com/rpene

💬 Quote of the Episode:

🎧 Listen & Subscribe:

Don’t miss out on future episodes featuring the movers and shakers of the South Bay. Subscribe to The South Bay Corner wherever you get your podcasts!

In this inspiring episode of The South Bay Corner, host Abby shines a spotlight on The LA Note Magazine an innovative, values-driven online publication that’s changing the game in the entertainment industry.

What sets The LA Note apart? It’s more than just a magazine. It’s a movement. With a mission to amplify emerging artists, musicians, actors, and creatives, the publication offers a much-needed platform where passion, talent, and positivity converge.

Join us as we explore:

• How The LA Note spotlights up-and-coming entertainers and service providers
• The magazine’s diverse content, from artist interviews to songwriting tips and industry insights
• How they build real community through social media and contributor connections
• The power of offering free features while still upholding high creative standards
• Notable campaigns and interviews, including the "1 Million Acts of Kindness" initiative

✨ Featured Platform:

The LA Note Magazine
Website | Instagram @thelanotemagazine

In this flavorful episode, Bob and Alice take us on a delicious journey through the rich history of one of Southern California’s most iconic family-run restaurants, The Original Red Onion in Palos Verdes.

What began with Catalina Castillo’s humble Sonora-style recipes in a small Arizona mining town over a century ago has evolved into a beloved local institution that’s fed generations of families. From Catalina’s cooking to her great-grandson Jeff Earle’s leadership, this is a story of resilience, tradition, and community.

Join us as we dish on:

• The Earle family’s four-generation culinary legacy
• Jeff Earle’s incredible journey, from dishwasher to owner, with stops at the Reagan campaign and state politics
• The restaurant’s signature dishes like Carne Ortega and Chicken Mole
• How the Red Onion has built a team that feels more like family
• Why this restaurant is more than just a place to eat, it’s a living time capsule and a beacon of community

If you're craving authentic food, heartwarming history, and a reminder of what makes a local business truly special, this one’s for you.

In this episode, Alice and Bob dive into the powerful story behind H Klub Fitness, founded by South Bay local and 12-year LAPD veteran Mike Turk. After battling weight gain, stress, and health issues, Mike experienced a life-changing transformation, losing over 30 pounds and rediscovering his passion for health and purpose.

What started as a personal journey became a mission to help others through sustainable fitness and mindset coaching. H Club Fitness isn’t about quick fixes, it’s about Helping Everyone Achieve Lifetime Habits.

💡 What You'll Hear:

• Mike Turk’s transformation from stressed and unhealthy to fit, focused, and purpose-driven
• How his background in law enforcement and ministry shaped his coaching approach
• The philosophy behind H Club Fitness and why it's designed for real life, not perfection
• The role of empathy and “verbal judo” in helping clients stay motivated
• Real results: Spartan races, mountain hikes, and lasting mental clarity
• The importance of emotional support and community in building sustainable habits
• Why H Klub Fitness is more than a gym, it’s a lifestyle shift

🔥 Quote of the Episode:

"Fitness should fit into your life—not the other way around."

If life is too busy, no problem!! Claim your FREE Fitness & Mindset Assessment today at https://hklubfitness.com

In this deeply moving episode, Alice and Bob highlight the incredible transformation of Albert, a former gang leader turned minister. His story, captured in his book From Streets to Salvation, is a raw and inspiring journey from violence and incarceration to purpose and ministry.

From childhood trauma and gang leadership to a SWAT shootout and supernatural spiritual awakening, Albert’s story is one of divine redirection and second chances. Now mentoring youth and serving the homeless, he’s proof that no one is beyond redemption.

💡 What You'll Hear:

• Albert’s painful early experiences, including shocking moments of abuse and neglect
• His rise as a gang leader and his time behind bars at “State Penn University”
• The divine encounters that shifted his path—from a near-death experience to a life-changing fast
• How his journey parallels the biblical story of Saul to Paul
• His current mission: using his past to serve and uplift others
• Why authenticity and lived experience make his ministry so impactful
• A powerful message of hope, healing, and the power of second chances

🔥 Quote of the Episode:

"He’s not just preaching—he’s lived it. And that’s what makes all the difference."

If life is too busy, no problem!! Claim your FREE Fitness & Mindset Assessment today at https://hklubfitness.com

In this episode, Alice and Bob sit down to explore the inspiring story of Cooley Brothers Painting, a family-owned business with deep roots in Southern California. From their beginnings as Rayco Painting to becoming a trusted name in the region, Cooley Brothers has built their brand on trust, craftsmanship, and community connection.

Highlights include:

• The heartwarming origin of the Cooley Brothers name
• How the company evolved from a small family operation to a regional painting powerhouse
• Their strong focus on customer experience, including personalized project management
• Expansion into high-end services like cabinet refinishing and epoxy flooring
• Safety protocols, licensing, and standout warranties that offer peace of mind
• A look at their eco-friendly options and commitment to sustainable practices
• Glowing customer reviews and word-of-mouth success stories
• The power of local influence and community reputation in growing a service-based business

Alice and Bob reflect on how Cooley Brothers isn’t just painting homes — they’re transforming communities and setting the bar for what exceptional service looks like.

💡 Takeaway Quote:

"They're not just painting houses — they're beautifying neighborhoods, one home at a time."

If life is too busy, no problem!! Claim your FREE Fitness & Mindset Assessment today at https://hklubfitness.com