In this episode, we discuss the home and garden sector. The last two years have seen exponential change for online retailers due to the pandemic. With this new 'norm' comes challenges; we cover what this looks like going forward and discuss some potential solutions for brands. If you're a home and garden retailer looking for some tips on what you should include in your ecommerce strategy, this episode is for you.
J.Parkers: the shift from offline to online
How the pandemic changed J.Parkers' business
Turning marketing and sales off to protect the customer experience
Changing the tech infrastructure to get to the next level of growth
Challenges retailers have faced in fulfilling consumer demand
The need for a digital roadmap
The need for talent and increased costs
Keeping a competitive edge and focusing on customer experience
Investing in your customer data
Retention is more important than ever
Buy now, pay later payment options
Investing in Product Management (PIM)
Merchandising solutions
Experimentation, engagement, and experience
Whatever you do, has to benefit your customer
Understanding the 'considered commerce' customer journey
Jonathan Bracewell, Head of Digital at J.Parkers
Holli Barrett, Head of Customer Experience, Space 48
Pete Robertshaw, Head of Commerce Consulting, Space 48Paul Casey, Head of Account Management