A few years ago, a company called Spaceflight had a wacky plan. The plan, in the words of CEO Curt Blake, was “Let’s buy a Falcon!” Not, like, the bird of prey. Like the big SpaceX rocket that, similar to its avian namesake, swoops back down to Earth once it’s done its job. Buying the full capacity of such a big launcher is like booking out the town's largest, schmanciest bar: You really hope people will come to your party, and also that they'll pay their own tabs.

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