The SpaRetailer Podcast

In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim Van Fleet. Van Fleet was the first hot tub retailer to convert his company to an employee stock ownership plan back in 2017. Sign up for one of the SpaRetailer ESOP webinars. Sponsored by SpaBot: https://sparetailer.com/feed/podcast/

Danielle Lavallee Wasson joins us again to delve into how to best track your marketing. https://sparetailer.com/feed/podcast/

Megan and Danielle Lavallee Wasson delve deeper into her recent article about key performance indicators, tackling some of the performance ratios and easy ways to track them. https://sparetailer.com/feed/podcast/

A Valentine’s Day remembrance — Sky Matula reflects on the fire that destroyed his childhood home and his mother’s message to the world. https://sparetailer.com/feed/podcast/

What is SEO and organic marketing? How can it help me get more leads and increase sales? https://sparetailer.com/feed/podcast/ Search engine optimization or SEO helps drive traffic to your website by providing search engines like Google, Yahoo and Bing the information they need to match what people are looking for online. In this podcast, David Carleton from SpaPoolMarketingSuccess.com reveals what you need to give the search engines drive more traffic, generate more leads and increase sales.

Don Riling worked at Olympic Hot Tub for 21 years before he purchased the business. Hear about how his role at the company evolved and the process of buying the company — including the long waits, roadblocks and “psychic spas.” https://sparetailer.com/feed/podcast/

A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing both? We had the same questions (and more). Dave Carleton joins The SpaRetailer Podcast again to help explain strategies for both marketing mediums. https://sparetailer.com/feed/podcast/

As employees of All Seasons Pools & Spas, Adam Litke and Loren Cohodes would talk about one day being the owners. Then they actually told their boss they were interested, he gave them a number and the rest is history. Hear how they put the deal together and what they’ve been up to since then. https://sparetailer.com/feed/podcast/

Kelly King was a longtime employee at Mountain Hot Tub in Bozeman, Montana. In 2014 he bought the company. In this episode of the podcast King shares why he wanted to buy the business and how he made it happen. https://sparetailer.com/feed/podcast/

Tyler and Greg from The Brothers Pools Service and Repair share their strategy for online reviews, and how they used it to grow their new business. https://sparetailer.com/feed/podcast/