The SparkCom Podcast

What do the Spark Partners' think about the so-called innovative ideas of today's startups? Adam and Manny discuss innovation in the housing market this week with guest Ryan Egan, founder of Stackhouse, a Tucson-based business that provides affordable shipping container homes to meet national housing codes. The Partners provide their perspective on his business and reveal how he can dive deeper into understanding his value proposition to be truly innovative.

Adam and Manny cover the importance of understanding globalization for business at all scales. Business leaders must learn to think outside of the perspective of the US, understand globalization as a trend, and know where the global economy is going, including demographically and technologically, to make their enterprise competitive and durable.

Adam and Manny release a short mid-week podcast to highlight the current Facebook Ad Boycott by hundreds of companies for the platform’s inaction to remove hate speech and false information. According to Adam, the boycott is a result of Facebook’s failure to follow a trend of growing calls for meeting the needs of underserved communities. In this case scenario, both small and big businesses can learn what not to do from Facebook, and instead aim to follow trends to meet the needs of their target audiences

What's the true value of your business? This concept is the center of discussion in this week's episode, where the Spark Partners discuss how important identifying the true value is essential to innovating for success. Hear how companies like Ford, Harley Davidson, and Motorola missed key opportunities to grow, and what suggestions Adam has for small businesses like a local brewery and a photography business to innovate.

Adam and Manny break down the Spark Partners' core idea of disruptive innovation, and explain how businesses win or lose when they choose between constantly meeting customer needs or defending and extending traditional business models. What do the experts say? Embrace creative disruption or prepare to see your business fail.

Amidst the corona virus pandemic, the biggest question is when will we return to normal? According to Adam, never. And returning to business as usual is the wrong way to go. The Spark Partners discuss exactly where leaders should take their business to adapt to a new normal and come out on top.

In light of the protests sparked nationally following the killing of George Floyd, Adam and Manny discuss the importance of incorporating diverse people and ideas into business to stimulate growth and to create the workplace culture of the future.