The Speak to Scale Podcast

As a speaker and educator, you may be looking to add digital offerings to scale your brand—could a membership model the right fit for you?

Last year, Megan Martin made a major pivot in her educational offerings and created Digital Lab All Access, a membership offering for her students. Listen in as she joins us to share a behind the scenes look at her membership, how it was created, how involved she is day-today, and if it's the right fit for you!

For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/151

What would happen right now if you were to get the call that a company or conference needed a speaker and they were making the decisions today? Would you have signature topics prepared to share with them? Would you have a plan for how you'd deliver your talk? What about having a defined goal for how speaking will serve your business?

In today's episode, I'm sharing the importance of signature speaking topics, defining what type of speaker you are, and how to select the right speaking topics for your business.

As a service provider, you're limited by time, which obviously caps the income you can generate as a service provider. In this episode of Speak to Scale, we're always exploring opportunities to scale your impact and your income—so we've brought on Christina Scalera, owner of The Contract Shop®, to share all about building a digital product shop!

If you had a digital product shop to accompany your business, what kind of impact could it make? Listen in as we discuss how quickly you can launch and scale your product shop, generate an income, and serve your customers! Plus, Christina is even sharing how she offers discounted pre-sales while she developing her products so she's getting paid to create each item!

For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/149

As virtual summits have become more and more popular, a new conversation has popped up: Should summit speakers get paid for their presentations? This may seem like a simple yes or no question, but everyone has a different answer. If you've been a host, participant, or speaker at a virtual summit, you've probably heard some talk about this issue. In this episode, we're going to see if we can figure out an answer together. We'll take a look from several different perspectives to decide if, and when, summit speakers should get paid. For full show notes and episode links: www.thepublicspeakingstrategist.com/148

"Now what?" This is a question about summits that I get all the time inside our Speaking Strategy Academy. You get invited to present at a virtual summit or event, and you spend all that time crafting a presentation, preparing for the event, and generally pouring your best ideas into it. But then what? Today's guest realized that we as speakers are missing a huge opportunity when it comes to what we do after those virtual summit presentations. For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/147

Do you dream of being the keynote speaker at a huge conference? Maybe you just want to get consistently booked at more events. Either way, chances are you've searched high and low for tips or hacks on how to become an in-demand (and paid!) speaker. The good news is: I have the answer for you. The potentially bad news: it's not the "magic button" answer you might be looking for. However, it is a proven strategy that can fast-track your way to success. In this episode, I'm breaking down what you can do to reach your speaking goals and grow your platform consistently for long-term success. Full show notes and links: www.thepublicspeakingstrategist.com/shownotes/146

Want to start speaking at more conferences, on more podcasts, or at more events...but don't know how you can comfortably step away from your everyday work as a business owner? I've been there, and I completely understand being torn between the two.

The thing is, you don't have to take on new and exciting speaking roles at the expense of the quality of your work and the value you provide for your clients. You can continue to serve your people, while also reaching a brand new audience from the stage. I have a very special guest with me on today's episode to talk about doing just that.

Full Shownotes and Links: https://thepublicspeakingstrategist.com/shownotes/145

Whether you're doing a virtual speaking event or an in-person one, you should take certain steps to prepare, like understanding your audience, understanding the host's goals, and keeping logistics like format in mind. That's just part of being a good speaker. However, when you're doing an in-person event, you have to take preparation to the next level. There are details for in-person events you've probably never had to consider for virtual. In this episode we're breaking down how to make a seamless shift from virtual speaking to in-person events. Full Shownotes, Links and Resources: https://thepublicspeakingstrategist.com/shownotes/144

Have you ever spoken at or attended a hybrid event yet? If you haven't, I'm willing to bet you will soon. After 2020, the way we deliver our message from the stage and receive it as an audience member has changed — and will continue to do so. If we really want to do our best to show up and serve our audience, we've really got to understand what goes into a virtual or hybrid event experience. If you're not sure what a hybrid event is, it means an event that's a blend of in-person and virtual. There may be a smaller crowd at the in-person event, or just the speakers are together in a production studio. The rest of the audience is watching through streaming services or via tools like Zoom. On today's episode, I have brought in a very special guest to pull back the curtain and show us exactly what it's like to speak at or host a hybrid event, and why you shouldn't be intimidated by them. Full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/143

So many people say, "I do better with informal, casual, off-the-cuff style speaking."

This kind of speaking can feel better for many of us because off-the-cuff speaking removes the pressure for us to be perfectly polished.

However, this approach can also give us a false sense of security, making us think that we actually work better this way. Plus, let's be honest: It can also make us feel safer when we step on stage. If we don't put a lot of time into preparing, it doesn't feel like a 'loss' if it doesn't go well. If we DO put in the time to prep and our talk doesn't turn out great, we feel like WE are not good enough.

In this episode, let's dig into prepped vs. off-the-cuff speaking styles, and why a little preparation might just change the game.

Full Shownotes and Links: https://thepublicspeakingstrategist.com/shownotes/142