Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story.

TOPICS DISCUSSED IN THIS EPISODE:

* How a big courtroom win led Robbie to take Performative Speaking beyond the law community

* Competitive storytelling- what it is and what it does for us in today’s noisy online world

* How storytelling transcends screens, whether it’s a movie or Zoom meeting

* The three things you need to think through before starting a Facebook live, a story, webinar, etc: your goal, the emotion you want your audience to feel, the one central idea your audience should walk away with

* How the emotion and theme work together to help your audience remember

* Choosing the right story for your stated goal and build the emotion to accomplish that goal

* Stories allow us to brag without feeling like it’s bragging

* The natural progression from a story to a call to action

QUOTABLES:

“There’s incredible power in our words when we use them correctly and powerfully. We have the opportunity to change lives and influence the world around us.” – @robbiecrabClick To Tweet

“It’s a game of competitive storytelling. We are trying to connect with our audience…and convince them we’re right.” – @robbiecrabClick To Tweet

“The beautiful thing about stories is they allow us to create both credibility and likability at the same time.” – @robbiecrabClick To Tweet

“Life is one big book of stories and each day is like its own page of that bigger story. You’ve lived a life and you have stories to tell.” – @robbiecrabClick To Tweet

“We’re trying to create these really engaging moments to connect, in a way that allows us to brag without it feeling like we’re bragging.” – @robbiecrab