As brokers, it's easy to think more clients equals more money but this isn’t necessarily the case.

Specialisation is where it’s at.

When you specialise, you attract more clients, your process is simpler and your revenue and profit increase exponentially.

By zeroing in on a niche you’re passionate about, you very quickly become the expert.

In this week's episode of the Mortgage Broker Acceleration Podcast James Veigli and Ash Playsted discuss how specialisation is all about creating a business that's focused, efficient, and driven by purpose.

When your business changes lives, success follows naturally.

The Key Questions

• How does being a specialist broker lead to earning more and working less?
• What challenges do brokers face when considering specialisation, and how can they be overcome?
• How does passion and purpose tie into selecting a niche for specialisation?

What You’ll Discover

• How to transition from the 'solve every problem' approach to specialisation (4:05)
• Understanding the significant impact of specialisation on business efficiency (11:24)
• Why it’s important to zoom into deeper, more focused market segments (14:52)

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!