It's the first episode of The Specialty Vision Podcast!

00:00 - Josh and Avner explain why they are launching this podcast to help specialty optometry practices grow and reach more patients.

02:04 - The opportunities in marketing to grow specialty practices and why Josh and Avner are experts in the space having worked with many of the specialty groups in low vision, vision therapy, dry eyes, and specialty contact lenses.

06:33 - Learn about what we can bring to specialty practices. The Advocate Program: An intensive marketing approach including daily video content, extensive referral outreach, and social media presence.

11:29 - How to build a robust referral program.

16:22 - Learn about the Initiate Program: A scaled-down version of the Advocate Program, more accessible for smaller practices leaning more on staff.

17:50 - The differences between the Initiate Program & the Advocate Program

19:30 - Why are Josh and Avner passionate about specialty eye care

24:30 - Why specialty eye care is more meaningful optometry for eye doctors and better for their bottom line

26:55 - Calling all specialty eye doctors to be a guest on the podcast

Learn more at specialty.vision

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