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It's the first episode of The Specialty Vision Podcast!
00:00 - Josh and Avner explain why they are launching this podcast to help specialty optometry practices grow and reach more patients.
02:04 - The opportunities in marketing to grow specialty practices and why Josh and Avner are experts in the space having worked with many of the specialty groups in low vision, vision therapy, dry eyes, and specialty contact lenses.
06:33 - Learn about what we can bring to specialty practices. The Advocate Program: An intensive marketing approach including daily video content, extensive referral outreach, and social media presence.
11:29 - How to build a robust referral program.
16:22 - Learn about the Initiate Program: A scaled-down version of the Advocate Program, more accessible for smaller practices leaning more on staff.
17:50 - The differences between the Initiate Program & the Advocate Program
19:30 - Why are Josh and Avner passionate about specialty eye care
24:30 - Why specialty eye care is more meaningful optometry for eye doctors and better for their bottom line
26:55 - Calling all specialty eye doctors to be a guest on the podcast
Learn more at specialty.vision
Hosted on Acast. See acast.com/privacy for more information.
From the publisher's feed
The Specialty Vision Podcast is focused on spreading best practices, innovative ideas, and inspiration amongst the optometric community. They are empowering specialty practices to grow while…
Hosted by Avner Engel and Josh Kanter, who have both managed a group of five specialty practices, this podcast is set to offer invaluable insights into the world of specialty optometry. Avner and Josh are the founders of Specialty Vision, an innovative specialty referral and growth marketing company. Their extensive experience includes running 5 specialty practices and leading marketing for over 100 specialty practices with many leading specialty groups such as NORA, AAOMC, the International Academy of Low Vision Specialists, Vision Therapy Canada, ISVA, and Treehouse Eyes.
Avner and Josh bring a deep understanding of the specialty ecosystem, a passion for expanding awareness of specialty care among the OD population, referral sources, and patients, and a vision for making specialty care the standard of care. Their mission is to ensure that specialty care reaches the patients who need it most, setting a new benchmark in the industry.
Join us to learn from their wealth of experience and innovative approaches to growing specialty optometry practices.
Learn more at specialty.vision or email josh at [email protected]
Hosted on Acast. See acast.com/privacy for more information.