"People don't buy what you do... they buy "Why" you do it!" – Simon Sinek
People want to work with those who have similar values, approaches and styles. People they resonate with. Beyond that, as entrepreneurs and business professionals, if you don't know why you are working so hard, life can become an endless series of 'have-to's and 'should's'. Inspired leaders are both motivated by, and inspire with, their WHY!
It can be hard to stand out in a crowded marketplace—and to attract your ideal clients... This powerful conversation will give you insights on how to authentically, and effectively, do both! Today Janette and I chat about:
Why is your why so important?
What's the difference between our Why, our Purpose and our Mission?
How and why has business shifted that makes this so important now?
Lots of people see their 'Why' as a job description? Is our 'why' what we do?For our listeners, Janette has graciously offered the gift of her micro-training on how to craft a compelling 'origin story'. To tell people why you do what you do. Your Genesis Story - How to Differentiate Yourself In the Hearts and Minds of Your Prospects comes with a video, templates and a valuable personal consultation with Jannette.
To get to know more about Jannette Anderson and download her free gift to our listeners... go HERE.