The Sponsor Pod

“Cisco” Terreros, Co-Founder of Felkrem, takes us down his path to becoming a sports agent, founding is own agency, and specifically discusses athlete sponsorships. He has an amazing perspective on how Athlete sponsorships and endorsements should be executed, and how you can be a successful agent with integrity. His story is super interesting, and is a must listen.

Quinn Dietlein, Executive Director with The Hale Centre Theatre, shares his unique and entertaining story with us. Quinn wouldn’t classify himself as a sponsorship executive, but he was able to successfully lead the theatre to new heights moving their previously small theatre in west Salt Lake City to a brand new beautiful $82 million dollar facility with a strong capital campaign, including a strategic sponsorship plan. He outlines the affects COVID-19 is having on their business and sponsor relationships. Quinn and his family are all musicians, so you may get a "Waiting for James" bonus track as part of the interview.

Pat Nieser, Vice-President of Corporate Partnerships & Development with The Superlative Group, shares his story with us. During his time at Ohio University, he had seven sports business internships that got him more than enough experience to land his first job with the Cincinnati Bengals. Through a few learning experiences, he finally landed with The Superlative Group where he leads a sales team in securing valuation opportunities for both properties and brands along with helping organizations sell naming rights partnerships across the country. Pat also provides some insights on how naming rights partnerships can benefit brands, and how they go about the sponsorship valuation process.