Sport business commentator Tom Mayenknecht makes a pitch to the Vancouver Whitecaps FC ownership and front office: Go all in on marketing these next two years to take full advantage of the countdown to the FIFA 2026 World Cup. Anything less is a missed opportunity.

Sports business commentator and form sport executive Tom Mayenknecht rolls out the biggest winners and losers this week in the sports industry. He's bullish this week on tournament soccer and bearish on the Toronto Blue Jays.

The Sports Professor, Rick Horrow of Harvard University joins The Sport Market to talk NHL free agency, the Copa America, and the looming sale of the Boston Celtics.

Tom Mayenknecht hosts. In Hour 4, Tom takes a look at the top stories in the Vancouver Sun sports section as he dives into the Weekend Extra along with Aziz Rajwani and Jon Festinger. Then we go around the horn talking all the big stories in Vancouver sports as PostMedia's Steve Ewen joins the program, before we round out the show with The Broadscast's Samantha Chang and her closing comments.

Tom Mayenknecht hosts. In Hour 3,  it's time to Buy, Sell or Hold on the stock market of sport, as Tom is joined by Aziz Rajwani, John Festinger and Justin Morissette.

Tom Mayenknecht hosts. In Hour 2, Tom is joined by Jon Festinger to discuss the Good, the Bad, and the Ugly in the week that was in the business of sport.

Tom Mayenknecht hosts. In the first hour, Tom runs down the big movers and shakers of the week in the world of the business of sport in this week's Podium, and breaks down the biggest story of the week in the Opening Bell commentary.

Sport business commentator and former sport executive Tom Mayenknecht rolls out the biggest winners and losers this week in the sport industry.

Rick Horrow of Harvard University joined The Sport Market to talk about the key sport business storylines in the NFL, NBA and NHL.